Trust plans Rule 144 sale of 30,000 shares

A shareholder trust named JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 has filed a Form 144 indicating an intended sale of 30,000 shares of common stock through Morgan Stanley Smith Barney LLC on the NYSE, with an aggregate market value of 743,616.00.

Accepted by SEC EDGAR 02/04/2026 - 04:02 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

A shareholder trust named JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 has filed a Form 144 indicating an intended sale of 30,000 shares of common stock through Morgan Stanley Smith Barney LLC on the NYSE, with an aggregate market value of 743,616.00. The shares to be sold were acquired on 02/04/2026 via a stock option exercise, paid for in cash the same day. The filing notes 61,491,989 common shares outstanding. Over the prior three months, the same trust has sold multiple blocks of 30,000 common shares on various dates from 01/15/2026 to 02/03/2026, including sales generating gross proceeds of 868,848.00 on 01/15/2026 and 785,328.00 on 02/03/2026.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing related to YELP disclose?

The Form 144 discloses that the JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 plans to sell 30,000 common shares through Morgan Stanley Smith Barney LLC on the NYSE, with an aggregate market value of $743,616.00, after acquiring the shares via stock option exercise.

How many YELP shares does the trust plan to sell under this Form 144?

The trust plans to sell 30,000 shares of common stock. These shares were acquired on February 4, 2026 through a stock option exercise paid in cash, and are to be sold on the NYSE using Morgan Stanley Smith Barney LLC as broker.

How many YELP shares are outstanding according to this Form 144?

The filing states that 61,491,989 shares of common stock are outstanding. This figure provides context for the planned 30,000-share sale by the JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 under Rule 144 on the New York Stock Exchange.

What recent YELP share sales by the trust are listed in the Form 144?

The filing lists multiple 30,000-share sales of common stock by the trust between January 15, 2026 and February 3, 2026. Examples include $868,848.00 in gross proceeds on January 15, 2026 and $785,328.00 on February 3, 2026.

How were the YELP shares being sold under this Form 144 acquired?

The 30,000 shares to be sold were acquired through a stock option exercise on February 4, 2026. The filing specifies that the nature of payment was cash on the same date as the acquisition, indicating a cash exercise of stock options.

Which broker will handle the planned YELP share sale for the trust?

The planned sale will be handled by Morgan Stanley Smith Barney LLC Executive Financial Services. The broker’s address is listed as 1 New York Plaza, 8th Floor, New York, NY 10004, and the sale is expected to occur on the NYSE on February 4, 2026.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001541476
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	YELP INC.
SEC File Number	001-35444
Address of Issuer	350 Mission Street, 10th Floor San Francisco CALIFORNIA 94105
Phone	(415) 908-3801
Name of Person for Whose Account the Securities are To Be Sold	JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	30000	743616.00	61491989	02/04/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/04/2026	Stock Option Exercise	ISSUER			30000	02/04/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	02/03/2026	30000	785328.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	02/02/2026	30000	826089.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/30/2026	30000	817872.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/29/2026	30000	820389.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/28/2026	30000	831750.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/27/2026	30000	821835.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/26/2026	30000	853650.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/23/2026	30000	862299.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/22/2026	30000	878643.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/21/2026	30000	849099.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/20/2026	30000	842139.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/16/2026	30000	854544.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/15/2026	30000	868848.00

144: Remarks and Signature

Remarks
Date of Notice	02/04/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/19/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jeremy Stoppelman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)