Yelp (NYSE: YELP) holder to sell 30,000 shares after option exercise

Rhea-AI Filing Summary

Yelp Inc. shareholder plans to sell common stock under Rule 144. A notice reports an intention to sell 30,000 shares of Yelp common stock on the NYSE through Morgan Stanley Smith Barney LLC. These 30,000 shares were acquired on 01/16/2026 via a stock option exercise from the issuer, paid in cash on the same date.

The filing also lists activity in the prior three months: JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 sold 30,000 shares of Yelp common stock on 01/15/2026 for gross proceeds of 868,848. Common shares outstanding were 61,491,989 when this notice was prepared.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	30000	854544.00	61491989	01/16/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	01/16/2026	Stock Option Exercise	ISSUER			30000	01/16/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/15/2026	30000	868848.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Yelp (YELP) Form 144 filing disclose?

The Form 144 filing discloses a planned sale of 30,000 shares of Yelp common stock on the NYSE under Rule 144, using Morgan Stanley Smith Barney LLC as broker.

How many Yelp (YELP) shares are planned to be sold and in what class?

The notice covers 30,000 shares of Yelp common stock to be sold.

How were the 30,000 Yelp (YELP) shares being sold acquired?

The 30,000 shares were acquired on 01/16/2026 through a stock option exercise from the issuer, with the purchase price paid in cash on the same date.

Which broker will handle the planned Yelp (YELP) share sale?

The planned sale will be executed through Morgan Stanley Smith Barney LLC Executive Financial Services, based at 1 New York Plaza, 8th Floor, New York, NY 10004.

Were there recent prior sales of Yelp (YELP) shares by the same account?

Yes. The filing reports that JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 sold 30,000 shares of Yelp common stock on 01/15/2026 for gross proceeds of 868,848.

How many Yelp (YELP) shares were outstanding at the time of the notice?

The notice states that 61,491,989 shares of Yelp common stock were outstanding when the form was prepared.

What representation does the seller make in this Yelp (YELP) Form 144?

The person for whose account the securities are to be sold represents by signing that they do not know any material adverse information about the issuer’s current or prospective operations that has not been publicly disclosed.