[Form 4] LQR House Inc. Insider Trading Activity

Rhea-AI Filing Summary

Lemonade, Inc. (LMND) – Form 4 insider filing

CFO Timothy E. Bixby exercised 7,000 fully-vested employee stock options at an exercise price of $23.69, then sold the same 7,000 shares under a Rule 10b5-1 plan. The sales occurred on 18 Jul 2025 (6,000 sh. at $42.50) and 21 Jul 2025 (1,000 sh. at $42.70), generating gross proceeds of roughly $0.30 million versus an aggregate exercise cost of about $0.17 million.

After the transactions Mr. Bixby’s direct holding remains 263,393 common shares, unchanged from the level prior to the option exercises. He also retains 30,000 shares held indirectly through the Timothy E. Bixby Family Trust and 277,300 unexercised options expiring 25 Sep 2029.

The activity represents <0.02 % of LMND’s 67 million outstanding shares and appears routine portfolio diversification rather than a signal about business fundamentals. No other insiders transacted and no company cash was involved.

Insights

Securities Analyst

TL;DR – Small, routine 10b5-1 sale; immaterial to valuation.

The CFO merely swapped 7,000 options for stock, then liquidated the shares at a 79% spread to strike, netting about $131 k after costs. His ownership percentage and voting power are unchanged, and the sale represents a de minimis slice of the float. Option exercises marginally lower his remaining option pool, but there is no new dilution to shareholders because the exercised shares were already reserved. Given LMND’s multi-billion-dollar market cap, the transaction has no forecast or cash-flow impact and should not affect the investment thesis.

Corporate Governance Expert

TL;DR – Filing shows good compliance; no red flags.

The transaction was executed under a pre-arranged Rule 10b5-1 plan, signalling procedural rigor and reducing the likelihood of informational abuse. The Form 4 was filed within the two-business-day window, and explanatory footnotes clearly outline the trust relationship and option status. Insider’s direct stake remains sizeable (> $11 m at current prices), aligning interests with shareholders. There are no patterns of accelerated selling or unusual derivatives activity. Overall governance implications are neutral to slightly positive.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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X

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Leshner Robert

(Last) (First) (Middle)

PO BOX 1691

(Street)

BRIDGEHAMPTON NY 11932

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
LQR House Inc. [ YHC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
	Officer (give title below)	X	Other (specify below)
			No longer 10% Owner

3. Date of Earliest Transaction (Month/Day/Year)
07/14/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common stock								592,736	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

As a result of issuances of common stock by the Issuer the shares owned by the Reporting Person constitute less than 10% of the outstanding shares of common stock of the Issuer.

	Robert Leshner	07/22/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Lemonade (LMND) shares did the CFO sell?

Timothy Bixby sold 7,000 common shares in two trades on 18 and 21 July 2025.

What was the average sale price for the insider transactions?

Shares were sold at $42.50 and $42.70, producing an average of roughly $42.53 per share.

Did the CFO’s overall ownership in LMND change after the Form 4 transactions?

No. Direct holdings remain 263,393 shares; 30,000 indirect trust shares are unchanged.

Were the sales executed under a Rule 10b5-1 trading plan?

Yes, the footnotes state the sales were made pursuant to a Rule 10b5-1 plan adopted 12 Dec 2024.

How many options does the CFO still hold after the exercises?

Mr. Bixby retains 277,300 unexercised stock options expiring 25 Sep 2029.