Yatsen Hldg Ltd SEC Filings

YSG NYSE

Welcome to our dedicated page for Yatsen Hldg SEC filings (Ticker: YSG), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.

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06/26/2025 07:37 AM

Filing

[144] Yatsen Holding Limited American SEC Filing

Rhea-AI Summary

Yatsen Holding Limited has filed a Form 144 notice indicating a proposed sale of 100,000 American Depositary Shares (ADS), with each ADS representing 20 Class A Ordinary Shares. The securities are planned to be sold through Tiger Brokers on the NYSE with an aggregate market value of $966,000.

Key transaction details:

The shares were originally acquired on February 1, 2024 through the company's Share Incentive Plan as an employee benefit
The acquisition involved a cashless payment transaction
The planned sale date is set for June 27, 2025
The total outstanding shares are approximately 1.24 billion

Notably, the filing indicates no other securities were sold by the same person during the past three months. This Form 144 represents a standard regulatory requirement for proposed sales of restricted securities by affiliates.

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FAQ

What is the current stock price of Yatsen Hldg (YSG)?

The current stock price of Yatsen Hldg (YSG) is $10.36 as of June 28, 2025.

What is the market cap of Yatsen Hldg (YSG)?

The market cap of Yatsen Hldg (YSG) is approximately 877.9M.

What is the core business of Yatsen Holding Limited?

Yatsen Holding Limited is a China-based beauty group that focuses on the retail of color cosmetics, skincare products, and other beauty items using a digital direct-to-consumer model.

Which product segments does Yatsen primarily operate in?

The company operates through three main segments: color cosmetics brands, skincare brands, and a range of other cosmetic products, with color cosmetics being its primary revenue driver.

How does Yatsen differentiate itself from traditional beauty retailers?

Yatsen differentiates itself through its digitally native, direct-to-consumer business model, which leverages social and e-commerce platforms to engage consumers and rapidly scale its innovative brands.

What role does digital marketing play in Yatsen's strategy?

Digital marketing is central to Yatsen's strategy; it enables personalized consumer engagement, agile product launches, and effective brand building across multiple online platforms.

How has Yatsen built its brand portfolio?

Founded in 2016, Yatsen has built a diverse brand portfolio by launching innovative in-house brands and acquiring established ones, emphasizing quality, creativity, and fast adaptation to market trends.

What are some industry-specific terms associated with Yatsen’s business model?

Key industry terms include 'direct-to-consumer', 'digital-native marketing', and 'brand equity building', all of which reflect Yatsen’s strategic approach and operational focus.

How is Yatsen positioned within the competitive China beauty market?

Yatsen holds a significant position in China’s competitive beauty market thanks to its innovative digital framework, robust brand portfolio, and agile operational model that adapts quickly to consumer trends.

What benefits does Yatsen's segmented business approach provide?

The segmented approach allows Yatsen to optimize marketing, streamline supply chains, and tailor strategies for each product category, thereby enhancing overall operational efficiency and consumer engagement.