If You Invested in Upland Software (UPLD)
Looking for the live price? See the UPLD quote & overviewWhat $1,000 or $10,000 in UPLD Would Be Worth Today
Real historical value by amount invested and how long ago| If you invested | 1 year ago | 5 years ago | 10 years ago | Since Jul 8, 2015 |
|---|---|---|---|---|
| $1,000 | $278 -72% | $13 -99% | $711 -29% | $608 -39% |
| $10,000 | $2,776 -72% | $130 -99% | $7,107 -29% | $6,084 -39% |
Based on real historical closing prices through the latest market close. Past performance does not guarantee future results.
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Choose your own date and amount for UPLD$1,000 Investment Over Time
UPLD vs S&P 500Year-by-Year Returns
UPLD annual performance| Year | Start Price | End Price | Annual Return | Cumulative |
|---|---|---|---|---|
| 2017 | $8.99 | $21.66 | +140.9% | +140.9% |
| 2018 | $21.49 | $27.18 | +26.5% | +202.3% |
| 2019 | $27.37 | $35.71 | +30.5% | +297.2% |
| 2020 | $36.89 | $45.89 | +24.4% | +410.5% |
| 2021 | $45.83 | $179.40 | +291.4% | +1895.6% |
| 2022 | $184.70 | $71.30 | -61.4% | +693.1% |
| 2023 | $71.80 | $42.30 | -41.1% | +370.5% |
| 2024 | $42.30 | $43.40 | +2.6% | +382.8% |
| 2025 | $44.80 | $14.30 | -68.1% | +59.1% |
| 2026 | $15.00 | $5.33 | -64.5% | -40.7% |
About Upland Software
Services-prepackaged Software · NASDAQ
Upland Software, Inc. (Nasdaq: UPLD) is a software company in the information sector that focuses on AI-powered knowledge and content management software. According to the company’s public statements, its solutions are designed to help enterprises unlock critical knowledge, automate content workflows, and drive measurable ROI. By doing so, Upland aims to enhance customer and employee experiences while supporting regulatory compliance for its users.
Upland states that more than 1,100 enterprise customers rely on its software to solve complex challenges and to provide a trusted path for AI adoption. The company positions its portfolio around knowledge management, content lifecycle management, workflow automation, and digital marketing capabilities, with a consistent emphasis on embedding artificial intelligence into these areas.
Business focus and product areas
Based on the company description and related materials, Upland’s business centers on cloud-based software applications that support enterprise knowledge and content needs. Earlier descriptions categorize its offerings into three main areas:
- Knowledge Management – solutions designed to help organizations capture, organize, and distribute information to employees and customers.
- Content Lifecycle and Workflow Automation – software that supports document management, compliance, and process efficiency across industries.
- Digital Marketing – tools that provide capabilities for audience engagement, campaign management, and content distribution across digital channels.
More recent company communications highlight specific AI-powered products within this broader portfolio. Upland mentions offerings such as Upland RightAnswers, Upland BA Insight, Upland Qvidian, Upland Panviva, Upland InterFAX, Upland Adestra, Upland Second Street, Upland InGenius, Upland PSA, Upland AccuRoute, and Upland RO Innovation. These products are referenced in the context of knowledge management, enterprise search, proposal and RFP management, document capture, contact center support, email marketing, lead capture, and related use cases, as described in Upland’s news releases.
AI-powered knowledge and content management
Across its communications, Upland repeatedly describes itself as a leader in AI-powered knowledge and content management software. The company emphasizes that its solutions help enterprises:
- Unlock critical knowledge across systems and teams.
- Automate content workflows.
- Drive measurable ROI from knowledge and content initiatives.
- Enhance customer and employee experiences.
- Support regulatory compliance requirements.
Upland’s products are also described as helping organizations adopt AI in a practical, trusted way, including through AI enablement platforms and AI-powered features embedded in knowledge management, proposal automation, and digital engagement tools.
Customer base and use cases
Upland states that more than 1,100 enterprise customers use its software. In its public materials, the company highlights use cases such as enterprise contact centers and help desks, legal and professional services organizations, marketing and customer engagement teams, and sales and proposal teams. These examples appear in the context of specific products like RightAnswers, BA Insight, Qvidian, Adestra, and Second Street, which are described as helping customers improve knowledge access, streamline workflows, and support digital engagement.
For instance, Upland RightAnswers is described as a knowledge management solution for enterprise contact centers and help desks, while BA Insight is presented as an AI-powered enterprise search and AI enablement solution. Qvidian is referenced as AI-powered proposal management and RFP response software. These descriptions illustrate how Upland applies its AI and knowledge management focus across multiple functional domains.
Capital structure and financing
Upland Software’s common stock trades on Nasdaq under the symbol UPLD. The company has disclosed that it entered into a Credit Agreement establishing a senior secured term loan facility and a revolving credit facility with a private credit direct lender. According to an 8-K filing, the term loan has a maturity date in 2031, and the revolving credit facility is intended for working capital and general corporate purposes. Upland has stated that this refinancing is intended to enhance its financial flexibility and liquidity.
In addition, the company’s board of directors authorized a stock repurchase program, as reported in an 8-K filing. The plan allows the company to repurchase a specified aggregate amount of its common stock through various methods, in accordance with applicable securities laws, until the authorized amount has been used or the plan is otherwise terminated by the board.
Stock, reporting, and governance
Upland files periodic and current reports with the U.S. Securities and Exchange Commission (SEC), including Forms 10-K, 10-Q, and 8-K. Recent 8-K filings have covered topics such as quarterly financial results, the entry into the new credit facility, and the authorization of the stock repurchase program. Another 8-K filing reported a change in senior leadership, describing the planned retirement of a senior executive and the appointment of a new Chief Product and Operating Officer, as well as an adjustment to the roles of the Chief Executive Officer.
These filings, along with the company’s earnings releases, provide investors with information about Upland’s financial performance, capital structure, and key corporate actions.
Position within the software industry
Within the broader software publishers industry, Upland’s own descriptions place it at the intersection of cloud-based enterprise applications, knowledge management, and AI-enabled content and workflow tools. The company highlights recognition in third-party market reports and software marketplaces, such as G2 market reports and inclusion in research guides related to customer service knowledge management systems, as well as availability of certain products in AWS Marketplace.
According to Upland’s public statements, these references are presented as evidence of customer validation and ongoing use of its products in areas like enterprise search, online fax, contact center knowledge bases, professional services automation, sweepstakes and lead capture, and email marketing.
FAQs about Upland Software, Inc.
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Frequently Asked Questions
Upland Software investment returns
How much would $1,000 invested in Upland Software be worth today?
If you invested $1,000 in Upland Software (UPLD) 10 years ago on 2016-07-07, your investment would be worth $711 today, representing a -28.9% total return, growing at a compounded rate of -3.4% per year (CAGR).
Has Upland Software outperformed the S&P 500?
Over the past 10 years, UPLD returned -28.9% compared to +258.6% for the S&P 500, underperforming the benchmark by 287.5 percentage points.
What is Upland Software's average annual return?
The compound annual growth rate (CAGR) of UPLD over the past 10 years is -3.4%, growing at a compounded rate each year. Individual years vary significantly — UPLD's best recent year was 2021 (+291.4%) and worst was 2025 (-68.1%).
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