Creative Realities Inc Financials
This page shows Creative Realities Inc (CREX) financial statements, including the income statement, balance sheet, cash flow statement, and key financial ratios. View 16 years of annual fundamentals and quarterly data, with year-over-year growth rates and compound annual growth rates (CAGR). All figures are derived from SEC filings (10-K and 10-Q reports).
Financial Health Signals
Based on FY2024 annual data. Scores normalized against common benchmarks. How we calculate these scores
Creative Realities Inc has an operating margin of 1.8%, meaning the company retains $2 of operating profit per $100 of revenue. This below-average margin results in a low score of 9/100, suggesting thin profitability after operating expenses. This is down from 3.0% the prior year.
Creative Realities Inc's revenue grew 12.6% year-over-year to $50.9M, a solid pace of expansion. This earns a growth score of 65/100.
Creative Realities Inc carries a low D/E ratio of 0.50, meaning only $0.50 of long-term debt for every $1 of shareholders' equity. This conservative leverage earns a score of 92/100, indicating a strong balance sheet with room for future borrowing.
Creative Realities Inc's current ratio of 0.55 means current assets barely cover short-term liabilities. This tight liquidity results in a low score of 2/100, which could limit financial flexibility.
Creative Realities Inc has a free cash flow margin of 6.6%, earning a moderate score of 33/100. The company generates positive cash flow after capital investments, but with room for improvement.
Creative Realities Inc scores -0.10, below the 1.81 distress threshold. The score is driven primarily by a large market capitalization ($33.5M) relative to total liabilities ($39.8M). This indicates elevated financial distress risk and warrants close attention to liquidity and debt levels.
Creative Realities Inc passes 3 of 9 financial strength tests. 2 of 4 profitability signals pass, no leverage/liquidity signals pass (rising debt, declining liquidity, or share dilution), 1 of 2 efficiency signals pass.
For every $1 of reported earnings, Creative Realities Inc generates $-0.96 in operating cash flow ($3.4M OCF vs -$3.5M net income). This mixed ratio suggests some earnings may rely on non-cash accounting items.
Creative Realities Inc earns $0.5 in operating income for every $1 of interest expense ($938K vs $1.8M). This narrow margin raises concern about the company's ability to service its debt if operating income declines.
Key Financial Metrics
Creative Realities Inc generated $50.9M in revenue in fiscal year 2024. This represents an increase of 12.6% from the prior year.
Creative Realities Inc's EBITDA was $5.1M in fiscal year 2024, measuring earnings before interest, taxes, depreciation, and amortization. This represents an increase of 10.8% from the prior year.
Creative Realities Inc generated $3.4M in free cash flow in fiscal year 2024, representing cash available after capex. This represents a decrease of 30.7% from the prior year.
Creative Realities Inc reported -$3.5M in net income in fiscal year 2024. This represents a decrease of 19.4% from the prior year.
Creative Realities Inc earned $-0.34 per diluted share (EPS) in fiscal year 2024. This represents an increase of 2.9% from the prior year.
Creative Realities Inc held $1.0M in cash against $12.8M in long-term debt as of fiscal year 2024.
Creative Realities Inc had 10M shares outstanding in fiscal year 2024. This represents an increase of 0.4% from the prior year.
Creative Realities Inc's gross margin was 47.2% in fiscal year 2024, indicating the percentage of revenue retained after direct costs. This is down 1.9 percentage points from the prior year.
Creative Realities Inc's operating margin was 1.8% in fiscal year 2024, reflecting core business profitability. This is down 1.1 percentage points from the prior year.
Creative Realities Inc's net profit margin was -6.9% in fiscal year 2024, showing the share of revenue converted to profit. This is down 0.4 percentage points from the prior year.
Creative Realities Inc invested $11K in capex in fiscal year 2024, funding long-term assets and infrastructure. This represents a decrease of 96.4% from the prior year.
CREX Income Statement
| Metric | Q3'25 | Q2'25 | Q1'25 | Q3'24 | Q2'24 | Q1'24 | Q4'23 | Q3'23 |
|---|---|---|---|---|---|---|---|---|
| Revenue | $10.5M-19.1% | $13.0M+33.9% | $9.7M-11.6% | $11.0M-16.0% | $13.1M+6.8% | $12.3M-15.0% | $14.5M+25.0% | $11.6M |
| Cost of Revenue | $5.8M-28.0% | $8.0M+51.7% | $5.3M-14.0% | $6.1M-2.9% | $6.3M-3.0% | $6.5M-6.4% | $7.0M+11.2% | $6.3M |
| Gross Profit | $4.8M-4.8% | $5.0M+12.7% | $4.5M-8.6% | $4.9M-28.3% | $6.8M+17.8% | $5.8M-23.1% | $7.5M+41.3% | $5.3M |
| R&D Expenses | N/A | N/A | N/A | N/A | N/A | $508K+16.0% | $438K+11.5% | $393K |
| SG&A Expenses | $5.0M-4.4% | $5.2M+32.2% | $3.9M-7.0% | $4.2M-6.8% | $4.5M+3.6% | $4.4M-13.9% | $5.1M+32.2% | $3.8M |
| Operating Income | -$7.3M-446.2% | -$1.3M-84.3% | -$722K-1.1% | -$714K-220.6% | $592K+878.9% | -$76K-103.8% | $2.0M+1135.0% | $160K |
| Interest Expense | $530K+3.3% | $513K+59.8% | $321K+8.4% | $296K-42.3% | $513K-22.6% | $663K-0.7% | $668K-9.0% | $734K |
| Income Tax | -$82K-215.4% | -$26K-126.3% | $99K+182.5% | -$120K-580.0% | $25K+177.8% | $9K-10.0% | $10K+166.7% | -$15K |
| Net Income | -$7.9M-332.7% | -$1.8M-153.9% | $3.4M+218.7% | -$2.8M-361.5% | -$615K-464.2% | -$109K-107.7% | $1.4M+173.5% | -$1.9M |
| EPS (Diluted) | $-0.75-341.2% | $-0.17-153.1% | $0.32+214.3% | $-0.28-366.7% | $-0.06-500.0% | $-0.01-105.0% | $0.20+190.9% | $-0.22 |
CREX Balance Sheet
| Metric | Q3'25 | Q2'25 | Q1'25 | Q3'24 | Q2'24 | Q1'24 | Q4'23 | Q3'23 |
|---|---|---|---|---|---|---|---|---|
| Total Assets | $61.3M-3.8% | $63.7M-5.0% | $67.0M+2.7% | $65.2M-6.2% | $69.6M+2.0% | $68.2M-3.6% | $70.8M+1.6% | $69.7M |
| Current Assets | $17.0M+29.6% | $13.1M-22.3% | $16.9M+16.4% | $14.5M-17.3% | $17.5M+7.5% | $16.3M-12.3% | $18.6M+6.3% | $17.5M |
| Cash & Equivalents | $314K-44.8% | $569K-50.5% | $1.1M+10.8% | $1.0M-74.6% | $4.1M+40.9% | $2.9M-0.4% | $2.9M-65.3% | $8.4M |
| Inventory | $4.3M+308.1% | $1.1M-41.0% | $1.8M-10.4% | $2.0M-33.4% | $3.0M-2.3% | $3.1M+19.4% | $2.6M+11.3% | $2.3M |
| Accounts Receivable | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Goodwill | $26.5M0.0% | $26.5M0.0% | $26.5M0.0% | $26.5M0.0% | $26.5M0.0% | $26.5M0.0% | $26.5M0.0% | $26.5M |
| Total Liabilities | $39.4M+15.1% | $34.2M-7.8% | $37.1M-6.6% | $39.8M-3.8% | $41.3M+5.0% | $39.4M-6.2% | $41.9M-0.8% | $42.3M |
| Current Liabilities | $16.5M+26.4% | $13.0M-5.2% | $13.7M-47.5% | $26.2M-2.1% | $26.7M-31.0% | $38.7M+91.8% | $20.2M+2.7% | $19.7M |
| Long-Term Debt | $21.2M+9.8% | $19.3M-14.7% | $22.6M+76.8% | $12.8M-5.5% | $13.6M | $0-100.0% | $9.8M-7.0% | $10.6M |
| Total Equity | $21.9M-25.7% | $29.4M-1.4% | $29.9M+17.3% | $25.5M-9.8% | $28.2M-2.1% | $28.8M+0.1% | $28.8M+5.2% | $27.4M |
| Retained Earnings | -$63.2M-14.2% | -$55.3M-3.4% | -$53.5M+5.9% | -$56.9M-5.1% | -$54.1M-1.2% | -$53.5M-0.2% | -$53.3M+2.6% | -$54.8M |
CREX Cash Flow Statement
| Metric | Q3'25 | Q2'25 | Q1'25 | Q3'24 | Q2'24 | Q1'24 | Q4'23 | Q3'23 |
|---|---|---|---|---|---|---|---|---|
| Operating Cash Flow | -$1.6M-307.9% | $773K+131.6% | -$2.4M-78.9% | -$1.4M-160.4% | $2.3M+17.0% | $1.9M+161.7% | -$3.1M-260.0% | $2.0M |
| Capital Expenditures | $101K0.0% | $101K+1162.5% | $8K+300.0% | $2K0.0% | $2K-66.7% | $6K-68.4% | $19K-72.1% | $68K |
| Free Cash Flow | -$1.7M-354.2% | $672K+127.4% | -$2.5M-79.2% | -$1.4M-160.5% | $2.3M+17.3% | $1.9M+161.2% | -$3.2M-266.7% | $1.9M |
| Investing Cash Flow | -$709K-10.3% | -$643K-3.5% | -$621K-24.4% | -$499K+25.0% | -$665K+19.9% | -$830K+6.6% | -$889K+4.9% | -$935K |
| Financing Cash Flow | $2.1M+165.2% | -$3.2M-199.3% | $3.2M+56.2% | $2.0M+589.7% | -$416K+62.8% | -$1.1M+22.2% | -$1.4M-135.2% | $4.1M |
| Dividends Paid | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Share Buybacks | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
CREX Financial Ratios
| Metric | Q3'25 | Q2'25 | Q1'25 | Q3'24 | Q2'24 | Q1'24 | Q4'23 | Q3'23 |
|---|---|---|---|---|---|---|---|---|
| Gross Margin | 45.3%+6.8pp | 38.5%-7.3pp | 45.8%+1.5pp | 44.2%-7.5pp | 51.8%+4.8pp | 46.9%-4.9pp | 51.8%+6.0pp | 45.8% |
| Operating Margin | -68.9%-58.7pp | -10.2%-2.8pp | -7.4%-0.9pp | -6.5%-11.0pp | 4.5%+5.1pp | -0.6%-14.3pp | 13.7%+12.3pp | 1.4% |
| Net Margin | -74.5%-60.6pp | -13.9%-48.5pp | 34.6%+60.4pp | -25.8%-21.1pp | -4.7%-3.8pp | -0.9%-10.7pp | 9.8%+26.5pp | -16.7% |
| Return on Equity | N/A | N/A | 11.3%+11.1pp | 0.2% | N/A | N/A | 4.9% | N/A |
| Return on Assets | -12.8%-10.0pp | -2.9%-7.9pp | 5.0%+9.4pp | -4.3%-3.5pp | -0.9%-0.7pp | -0.2%-2.2pp | 2.0%+4.8pp | -2.8% |
| Current Ratio | 1.03+0.0 | 1.01-0.2 | 1.23+0.7 | 0.55-0.1 | 0.66+0.2 | 0.42-0.5 | 0.92+0.0 | 0.89 |
| Debt-to-Equity | 0.97+0.3 | 0.66-0.1 | 0.76+0.3 | 0.50+0.0 | 0.48+0.5 | 0.00-0.3 | 0.34-0.0 | 0.39 |
| FCF Margin | -16.2%-21.3pp | 5.2%+30.4pp | -25.2%-12.8pp | -12.4%-29.7pp | 17.3%+1.6pp | 15.7%+37.6pp | -21.8%-38.2pp | 16.4% |
Note: The current ratio is below 1.0 (0.55), indicating current liabilities exceed current assets, which may suggest potential short-term liquidity concerns.
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Frequently Asked Questions
What is Creative Realities Inc's annual revenue?
Creative Realities Inc (CREX) reported $50.9M in total revenue for fiscal year 2024. This represents a 12.6% change compared to the previous fiscal year. Revenue measures the total income earned from the company's primary business operations before any expenses are deducted.
How fast is Creative Realities Inc's revenue growing?
Creative Realities Inc (CREX) revenue grew by 12.6% year-over-year, from $45.2M to $50.9M in fiscal year 2024.
Is Creative Realities Inc profitable?
No, Creative Realities Inc (CREX) reported a net income of -$3.5M in fiscal year 2024, with a net profit margin of -6.9%.
What is Creative Realities Inc's earnings per share (EPS)?
Creative Realities Inc (CREX) reported diluted earnings per share of $-0.34 for fiscal year 2024. This represents a 2.9% change compared to the previous fiscal year. EPS represents the portion of a company's net income allocated to each outstanding share of common stock and is widely used to evaluate profitability on a per-share basis.
What is Creative Realities Inc's EBITDA?
Creative Realities Inc (CREX) had EBITDA of $5.1M in fiscal year 2024, measuring earnings before interest, taxes, depreciation, and amortization.
How much debt does Creative Realities Inc have?
As of fiscal year 2024, Creative Realities Inc (CREX) had $1.0M in cash and equivalents against $12.8M in long-term debt.
What is Creative Realities Inc's gross margin?
Creative Realities Inc (CREX) had a gross margin of 47.2% in fiscal year 2024, indicating the percentage of revenue retained after direct costs of goods sold.
What is Creative Realities Inc's operating margin?
Creative Realities Inc (CREX) had an operating margin of 1.8% in fiscal year 2024, reflecting the profitability of core business operations before interest and taxes.
What is Creative Realities Inc's net profit margin?
Creative Realities Inc (CREX) had a net profit margin of -6.9% in fiscal year 2024, representing the share of revenue converted into profit after all expenses.
What is Creative Realities Inc's free cash flow?
Creative Realities Inc (CREX) generated $3.4M in free cash flow during fiscal year 2024. This represents a -30.7% change compared to the previous fiscal year. Free cash flow represents the cash a company generates after accounting for capital expenditures, and is widely used to assess financial flexibility and shareholder value.
What is Creative Realities Inc's operating cash flow?
Creative Realities Inc (CREX) generated $3.4M in operating cash flow during fiscal year 2024, representing cash generated from core business activities.
What are Creative Realities Inc's total assets?
Creative Realities Inc (CREX) had $65.2M in total assets as of fiscal year 2024, including both current and long-term assets.
What are Creative Realities Inc's capital expenditures?
Creative Realities Inc (CREX) invested $11K in capital expenditures during fiscal year 2024, funding long-term assets and infrastructure.
How many shares does Creative Realities Inc have outstanding?
Creative Realities Inc (CREX) had 10M shares outstanding as of fiscal year 2024.
What is Creative Realities Inc's current ratio?
Creative Realities Inc (CREX) had a current ratio of 0.55 as of fiscal year 2024, which is below 1.0, which may suggest potential liquidity concerns.
What is Creative Realities Inc's debt-to-equity ratio?
Creative Realities Inc (CREX) had a debt-to-equity ratio of 0.50 as of fiscal year 2024, measuring the company's financial leverage by comparing total debt to shareholder equity.
What is Creative Realities Inc's return on assets (ROA)?
Creative Realities Inc (CREX) had a return on assets of -5.4% for fiscal year 2024, measuring how efficiently the company uses its assets to generate profit.
What is Creative Realities Inc's Altman Z-Score?
Creative Realities Inc (CREX) has an Altman Z-Score of -0.10, placing it in the Distress Zone (elevated bankruptcy risk). The Z-Score combines five financial ratios—working capital, retained earnings, EBIT, market capitalization, and revenue relative to total assets—to predict the likelihood of bankruptcy. Scores above 2.99 indicate financial safety while scores below 1.81 suggest financial distress. Learn more in our complete guide to financial health indicators.
What is Creative Realities Inc's Piotroski F-Score?
Creative Realities Inc (CREX) has a Piotroski F-Score of 3 out of 9, indicating weak financial health. The F-Score evaluates nine binary signals across profitability (positive ROA, positive cash flow, improving ROA, earnings quality), leverage (decreasing debt, improving liquidity, no share dilution), and operating efficiency (improving gross margin, improving asset turnover). Scores of 7–9 indicate strong and improving fundamentals. Learn more in our complete guide to financial health indicators.
Are Creative Realities Inc's earnings high quality?
Creative Realities Inc (CREX) has an earnings quality ratio of -0.96x, considered mixed quality. This ratio compares operating cash flow to net income. A ratio above 1.0x means the company generates more cash than its reported earnings, indicating sustainable, cash-backed profits. Ratios below 1.0x suggest earnings rely on accounting accruals rather than actual cash generation. Learn more in our complete guide to financial health indicators.
Can Creative Realities Inc cover its interest payments?
Creative Realities Inc (CREX) has an interest coverage ratio of 0.5x, meaning it can struggle to cover its interest obligations. This ratio divides operating income by interest expense. Ratios above 5x indicate strong debt-servicing ability, while ratios below 2x suggest the company may face difficulty meeting interest payments if earnings decline. Learn more in our complete guide to financial health indicators.
How financially healthy is Creative Realities Inc?
Creative Realities Inc (CREX) scores 40 out of 100 on our Financial Profile, indicating moderate overall financial health. This composite score evaluates six dimensions: profitability (operating margin), revenue growth, leverage (debt-to-equity), liquidity (current ratio), cash flow quality (free cash flow margin), and shareholder returns (return on equity). Each dimension is normalized against standard financial benchmarks. Learn more in our complete guide to financial health indicators.