American Integrity Launches New Brand Identity After NYSE Debut

American Integrity Insurance Group, Inc. Unveils New Tagline Reflecting Its Core Mission: “Strength from Integrity™”

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06/17/2025 - 09:00 AM

TAMPA, Fla.--(BUSINESS WIRE)-- In the wake of a successful Initial Public Offering and nearly two decades of principled growth, American Integrity Insurance Group (NYSE: AII) (the “Company”, or “American Integrity”) is proud to unveil a new Company tagline: “Strength from Integrity™.”

More than a slogan, “Strength from Integrity™” is a declaration. It captures the Company’s enduring belief that real, sustainable strength is built not on shortcuts or hype—but on values. On trust. On truth. And on the courage to do what is right, especially when it is hard.

“This isn’t just a marketing line. It’s the story of who we are—and who we have always been,” said Bob Ritchie, Founder and CEO of American Integrity. “We have weathered numerous storms, both literal and figurative. And through it all, we stood firm. We made tough choices. We led with integrity. That’s where our strength came from—and always will.”

Anchored in Principle, Proven in Performance

Founded in 2006, American Integrity has grown into one of Florida’s largest and most respected residential property insurers. While many peers faltered during the state’s long-running insurance litigation crisis, American Integrity stood out—thanks to a disciplined underwriting philosophy, transparent customer communication, and an unwavering ethical compass.

In May 2025, the Company reached a major milestone by successfully listing its shares on the New York Stock Exchange under the ticker symbol ‘AII’—a moment that marked not just financial achievement, but validation of a culture built around integrity, resilience, and purpose—and deeply rooted in inclusivity.

“Strength from Integrity™ is more than a look-back,” added Ritchie. “It’s a promise. To our policyholders. Our employees. Our partners. And our investors. As we grow beyond Florida and into the future, we will never compromise the values that got us here.”

A Model for the Future

American Integrity’s new brand identity will be rolled out across internal communications, marketing campaigns, investor relations materials, and community partnerships in the coming weeks. The tagline will also be prominently featured during the Company’s June 20th celebration in New York, at the New York Stock Exchange.

About American Integrity Insurance Group

American Integrity Insurance Group (NYSE: AII) is a Florida-based residential property insurer committed to delivering sustainable protection with unmatched customer service. Founded in 2006, the company serves hundreds of thousands of policyholders across the state and is expanding strategically throughout the Southeast. Built on a foundation of values, American Integrity has earned its reputation as a resilient market leader focused on long-term trust, not short-term trends.

To learn more, visit www.aii.com