Alaska Airlines teams up with T-Mobile to offer ultra-fast, free Wi-Fi to Atmos™ Rewards members

Rhea-AI Summary

Alaska Airlines (NYSE:ALK) has partnered with T-Mobile to provide complimentary ultra-fast Wi-Fi to all Atmos™ Rewards members starting in 2026. The initiative will be implemented across Alaska's entire fleet, including regional, narrowbody, and widebody aircraft, with completion expected by 2027.

The collaboration expands on the existing partnership between the two Pacific Northwest companies, where T-Mobile customers already enjoy free Wi-Fi on Alaska flights. T-Mobile customers who are also Atmos Rewards members will benefit from an exclusive ad-free sign-on experience, with additional perks to be announced later in 2025.

The rollout will make Alaska Airlines the carrier offering the most flights with gate-to-gate low-latency, high-bandwidth Wi-Fi from Seattle-Tacoma International Airport. Atmos Rewards, the combined loyalty program of Alaska Airlines and Hawaiian Airlines, is free to join and will provide members access to this new Wi-Fi benefit.

Positive

• Fleet-wide implementation of ultra-fast Wi-Fi by 2027
• Enhanced customer experience through free Wi-Fi for loyalty program members
• Strengthened partnership with T-Mobile expanding technological capabilities
• Potential for increased loyalty program membership and customer retention

Negative

• None.

Insights

Airline Industry Analyst

Alaska Airlines' T-Mobile partnership enhances customer experience and competitiveness through free Wi-Fi for loyalty members starting 2026.

Alaska Airlines' partnership with T-Mobile represents a strategic enhancement to its customer offering, particularly as it integrates Hawaiian Airlines into its business operations. By providing free Starlink Wi-Fi to all Atmos Rewards members (the combined loyalty program of Alaska and Hawaiian Airlines), the airline is creating a meaningful differentiation point in the competitive airline landscape.

The timing of this announcement is noteworthy as it coincides with Alaska's expansion into European markets in spring 2026 with new destinations including Rome, London, and Reykjavik. This Wi-Fi enhancement will be implemented across regional, narrowbody, and widebody aircraft by 2027, making it a comprehensive fleet improvement.

This partnership builds on an existing relationship between the two Pacific Northwest companies, with T-Mobile already powering tools used by Alaska's flight crews. The expansion of free Wi-Fi to all loyalty program members (beyond just T-Mobile customers) represents a loyalty-building strategy that could increase membership in the Atmos Rewards program while improving the overall passenger experience.

The gate-to-gate connectivity offering at Seattle-Tacoma International Airport, Alaska's main hub, further strengthens its competitive position in this key market. As airlines increasingly compete on experience rather than just price, this technology investment signals Alaska's commitment to maintaining relevance with digitally-connected travelers while potentially driving incremental loyalty program enrollments, which typically lead to increased customer lifetime value and frequency of travel.

• Starting in 2026, members of Atmos Rewards, an enhanced, combined loyalty program by Alaska Airlines and Hawaiian Airlines, will enjoy complimentary Wi-Fi on Starlink-equipped aircraft.
• Building on its long-time partnership to deliver T-Mobile customers free Wi-Fi, T-Mobile is expanding this benefit to all Atmos Rewards members beginning on select flights in 2026.
• T-Mobile customers who are also Atmos Rewards members will enjoy a seamless, ad-free sign-on experience to Alaska's free, ultra-fast Wi-Fi – with additional exclusive perks for T-Mobile customers to be announced later this year.

SEATTLE, Aug. 20, 2025 /PRNewswire/ -- Alaska Airlines and T-Mobile – both Pacific Northwest-based leaders in innovation – are setting a new standard in inflight connectivity, delivering ultra-fast Wi-Fi, free for Atmos™ Rewards members everywhere the airline flies.

To bring this next-level experience to life, Alaska is proud to name T-Mobile as its presenting partner for this new, free benefit to guests. Guests will experience one of the most advanced inflight connectivity networks in the industry. T-Mobile customers will enjoy exclusive benefits to enhance their inflight experience, including a seamless, ad-free Wi-Fi log-on - with more to be announced later this year.

"This collaboration goes beyond a typical sponsorship – it's a shared commitment between two hometown leaders focused on delivering more value, innovation and ease to travelers across the Pacific Northwest and beyond," said Mike Katz, President of Marketing, Strategy and Products at T-Mobile. "At T-Mobile, our mission is to be the best in the world at connecting customers to their world – and together with Alaska, we're going one step further by extending the same seamless, in-flight Wi-Fi experience our customers love to every Atmos Rewards member."

Alaska's fleetwide rollout of new, ultra-fast Wi-Fi begins in 2026 – including regional, narrowbody and widebody. When installation is complete by 2027, Alaska will provide the most flights from Seattle-Tacoma International Airport offering unmatched gate-to-gate low-latency, high-bandwidth Wi-Fi, exclusively for Atmos Rewards members. Membership is free and easy to join.

Guests will be able to log in or easily sign up for Atmos Rewards to access Wi-Fi at no cost. Atmos Rewards is our industry-leading enhanced loyalty program that unifies the best of Alaska Airlines' Mileage Plan and Hawaiian Airlines' HawaiianMiles into a combined platform to deliver more choice, more rewards and more global access than ever before for our members.

Since 2014, T-Mobile has led the industry in delivering free inflight connectivity experiences to its customers, who already enjoy complimentary Wi-Fi on Alaska flights. Today's announcement builds on Alaska Airlines' longstanding partnership with T-Mobile, which already powers the tools the airline's Flight Attendants, Pilots and Ground Crews use today to efficiently and safely operate the airline.

About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We'll serve new destinations in Europe beginning in spring 2026: Rome, London and Reykjavik, Iceland. Alaska is a member of the oneworld alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what's happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."

About T-Mobile
T-Mobile US, Inc. (NASDAQ: TMUS) is America's supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile's customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/alaska-airlines-teams-up-with-t-mobile-to-offer-ultra-fast-free-wi-fi-to-atmos-rewards-members-302534265.html

SOURCE Alaska Airlines

FAQ

When will Alaska Airlines (ALK) start offering free Wi-Fi to Atmos Rewards members?

Alaska Airlines will begin offering free Wi-Fi to Atmos Rewards members on select flights in 2026, with full fleet implementation expected by 2027.

How can passengers access free Wi-Fi on Alaska Airlines flights?

Passengers need to be Atmos Rewards members to access free Wi-Fi. They can either log in with their existing membership or easily sign up for free during their flight.

What are the special benefits for T-Mobile customers on Alaska Airlines flights?

T-Mobile customers who are Atmos Rewards members will enjoy an ad-free sign-on experience for Wi-Fi access, with additional exclusive perks to be announced later in 2025.

Which aircraft will be equipped with the new Alaska Airlines Wi-Fi service?

The new Wi-Fi service will be installed across Alaska Airlines' entire fleet, including regional, narrowbody, and widebody aircraft.

How many flights will offer the new Wi-Fi service from Seattle-Tacoma International Airport?

Alaska Airlines will provide the most flights from Seattle-Tacoma International Airport offering gate-to-gate low-latency, high-bandwidth Wi-Fi compared to other carriers.