Alaska Airlines unveils stunning lounge, completing transition to renovated world-class terminal in San Francisco

Rhea-AI Summary

Alaska Airlines (ALK) has unveiled its newest Alaska Lounge at San Francisco International Airport's Harvey Milk Terminal 1. The 11,000 square foot space marks the completion of a two-year, $30 million relocation project and aligns with the company's $3 billion investment to enhance infrastructure and guest experience at major West Coast hubs. The lounge features:

- Contemporary bar with premium beverages
- Hand-crafted espresso beverages
- Complimentary food selection
- Two made-to-order pancake machines
- 55% more seating compared to the previous lounge
- TalkBox® booths for privacy
- LEED Gold certification design

Alaska Airlines is now the largest carrier at the terminal, serving approximately 5 million guests annually at SFO. The airline offers extensive connectivity to oneworld Alliance members and global partners, with over 130 weekly flights to 18 international destinations from SFO.

Positive

• Completion of $30 million relocation project at SFO, aligning with $3 billion infrastructure investment
• Largest carrier at Harvey Milk Terminal 1, serving 5 million guests annually at SFO
• New 11,000 square foot lounge with 55% more seating compared to previous location
• Extensive connectivity with over 130 weekly flights to 18 international destinations from SFO
• Implementation of automated bag drop technology to streamline travel experience

Negative

• None.

News Market Reaction

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On the day this news was published, ALK declined 0.58%, reflecting a mild negative market reaction.

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Our newest Alaska Lounge boasts a contemporary bar with premium beverages, spacious seating areas and hand-crafted espresso beverages

SAN FRANCISCO, July 24, 2024 /PRNewswire/ -- Alaska Airlines is proud to announce the grand opening of its newest Alaska Lounge at San Francisco International Airport's Harvey Milk Terminal 1. The modern and spacious 11,000 square foot space delivers on our promise to enhance our network of lounges and offers an unparalleled pre-flight experience with a welcoming West Coast vibe, open spaces bathed in natural light and warm finishes.

"Today's unveiling of our elegantly designed Lounge at SFO represents the culmination of over two years of dedicated commitment to enhance the way we care for our guests," said Sangita Woerner, senior vice president of marketing and guest experience at Alaska Airlines. "Our Lounges redefine the premium travel experience, providing top-tier amenities and ample space to escape the hustle and bustle of the airport, whether you're traveling with Alaska or our oneworld and global airline partners."

Upon entering our SFO Lounge, guests are transported to a tranquil retreat. Savor hand-crafted espresso beverages from our barista station or enjoy a refreshing local craft brew and a glass of West Coast wine from our contemporary bar. The space exudes sophistication with sleek, stylish details balanced with an inviting atmosphere for travelers to unwind.

For our guests who have time to refuel, they'll be able to indulge on our complimentary selection of food and beverages designed to satisfy every palate, including our popular sourdough bread & spreads and candy jars that carry local San Francisco Bay Area favorite sweets. Our made-to-order pancake machine has become such a beloved attraction for travelers of all ages that we've added one more for a total of two in our space.

The SFO Lounge stands as our largest in California with 55% more seating compared to our previous Lounge at Terminal 2, complete with plug-in outlets for charging devices at nearly every seat. Each nook is thoughtfully designed, including a space for travelers with just a few minutes to recharge and our Signature Loungers positioned by floor-to-ceiling windows for relaxation with a view. For the first time, we've installed TalkBox® booths to provide the ultimate privacy for calls or meetings.

In partnership with William Duff Architects, our Lounge is designed to secure LEED (Leadership in Energy and Environmental Design) Gold certification, reflecting our commitment to sustainability.  The Lounge will achieve certification through water-efficient measures and the use of low-emitting materials to reduce energy use.

The opening of the SFO Alaska Lounge marks the completion of our two-year, $30 million relocation project to Harvey Milk Terminal 1 and aligns with our $3 billion investment to enhance our infrastructure and guest experience at our major West Coast hubs.

Last month, we officially began operating out of Harvey Milk Terminal 1 and debuted SFO's first automated bag drop technology, streamlining the travel experience and supporting our long-term goal of reducing congestion in our lobbies. This move positions us as the largest carrier at the terminal and sets us up for long-term growth in San Francisco where we proudly serve approximately 5 million guests each year.

As we roll out our largest summer schedule in company history -- including the most flights of any airline from SFO to some of the largest cities on the West Coast with up to eleven daily flights to Seattle, six daily flights to Portland and as many as seven flights to San Diego -- guests can now enjoy seamless connectivity to our fellow oneworld Alliance members and global partners for their next domestic or international flight. From SFO, Alaska and our partners offer over 130 weekly flights to 18 international destinations.

Experience the sophistication and comfort of the new Alaska Lounge at SFO by becoming a Lounge member or purchasing a single-entry Lounge pass with a valid Alaska, oneworld or global airline boarding pass. Lounge membership provides access to all Alaska operated Lounges – including Seattle, Portland, Los Angeles and Anchorage. Lounge+ membership provides access to Alaska operated Lounges and nearly 90 partner lounges. Learn how to become an Alaska Lounge member here.

For our media kit, including still images and b-roll, click here.

About Alaska Airlines

Alaska Airlines and our regional partners serve more than 120 destinations across the United States, the Bahamas, Belize, Canada, Costa Rica, Guatemala and Mexico. We offer our guests a premium flying experience with award-winning customer service and an industry-leading loyalty program, Mileage Plan. With our fellow oneworld Alliance members and additional Global Partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Learn more about Alaska at news.alaskaair.com and follow @alaskaairnews for news and stories. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group.

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SOURCE ALASKA AIRLINES

FAQ

What new features does Alaska Airlines' (ALK) lounge at SFO offer?

The new Alaska Airlines lounge at SFO offers a contemporary bar, hand-crafted espresso beverages, complimentary food selection, two pancake machines, 55% more seating, TalkBox® booths for privacy, and a design aimed at LEED Gold certification.

How much did Alaska Airlines (ALK) invest in the SFO terminal relocation project?

Alaska Airlines invested $30 million in the two-year relocation project to Harvey Milk Terminal 1 at San Francisco International Airport.

How many guests does Alaska Airlines (ALK) serve annually at SFO?

Alaska Airlines serves approximately 5 million guests annually at San Francisco International Airport (SFO).

What is the size of Alaska Airlines' (ALK) new lounge at SFO?

The new Alaska Airlines lounge at SFO is 11,000 square feet, making it the largest in California for the airline.

How many international destinations does Alaska Airlines (ALK) and its partners serve from SFO?

Alaska Airlines and its partners offer over 130 weekly flights to 18 international destinations from San Francisco International Airport (SFO).