Set your sights on Seoul! Alaska Airlines launches new nonstop service from Seattle with limited-time BOGO deal and redemptions starting at 20,000 points

Rhea-AI Summary

Alaska Airlines (NYSE:ALK) is launching new nonstop service between Seattle and Seoul Incheon starting September 12, 2025, operating five times weekly using Hawaiian Airlines' 787-9 Dreamliner aircraft. The airline is offering a limited-time Buy One, Get One (BOGO) promotion where companion tickets only pay taxes and fees, or award redemptions starting at 20,000 points one-way for travel through December 15.

The route marks the first 787-9 international service for Alaska Air Group from Seattle, featuring 34 Business Class suites with lie-flat seats. The airline plans to expand its Dreamliner operations, establishing a dedicated 787-9 hub in Seattle with up to 17 aircraft and aims to serve 12 intercontinental destinations from Seattle by 2030.

Positive

• Expansion of international routes with new Seattle-Seoul service
• Establishment of a 787-9 hub in Seattle with plans for up to 17 aircraft
• Strategic growth to 12 intercontinental destinations by 2030
• Enhanced premium offering with 34 Business Class suites on 787-9
• Seattle hub serves 104 nonstop destinations across North America

Negative

• Significant fleet expansion and new pilot base may increase operational costs
• Heavy reliance on Seattle hub for international expansion strategy

News Market Reaction – ALK

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On the day this news was published, ALK gained 0.58%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

• New route begins Sept. 12 on Hawaiian Airlines' Dreamliner, marking the first 787-9 international service for Alaska Air Group from our expanding global gateway in Seattle
• Flyers can take advantage of a Buy One, Get One offer when buying Seattle-Seoul Incheon tickets, or book reduced award redemptions as low as 20,000 points one-way
• Atmos™ Rewards members earn points and status points when purchasing travel for the miles flown, and even award redemptions earn status points for the distance traveled

SEATTLE, Sept. 10, 2025 /PRNewswire/ -- We're calling it now: Seoul is an 'it' destination worthy of exploring. Alaska Airlines is ready to take you there with new nonstop service between Seattle and Seoul Incheon on Hawaiian Airlines' long-haul 787-9 aircraft beginning Sept. 12. To celebrate our inaugural flight, we're offering limited-time deals for the next three days for travel through Dec. 15: Guests can choose a BOGO offer when buying tickets or book an award redemption for as low as 20,000 points one-way.

For the Buy One, Get One (BOGO) offer, when you purchase one economy fare on the Seattle-Seoul Incheon route, you can buy your travel companion's ticket for only the taxes and fees. If you'd rather use your Atmos™ Rewards points, you can take advantage of special promotional award redemptions that also offer tremendous value for only 20,000 points one-way in the main cabin, or 40,000 points roundtrip. Tickets must be purchased or award travel booked by Friday, Sept. 12, at alaskaair.com for travel between Sept. 12 and Dec. 15, 2025. Learn more details here.

For the BOGO offer, both travelers will earn Atmos Rewards points and status points on the tickets purchased. Atmos Rewards is the newly reimagined loyalty program for Alaska and Hawaiian. If you're flying on an award ticket that you booked with points (formally known as miles), you'll earn one status point for every mile you fly. It's about 5,200 miles from Seattle to Seoul one-way, so you'd earn 5,200 status points – putting you that much closer to status with us. (As a reminder: Points are used for various redemptions, and status points track progress toward reaching status and milestones.)

The new transpacific route marks a significant milestone in Alaska's transformation of our hometown hub in Seattle into the West Coast's premier global gateway. The Seattle-Seoul Incheon flight will operate five times a week, linking families, friends and businesses in the Pacific Northwest to South Korea's capital city. 

"From dozens of destinations across our robust network, guests can connect through our global gateway in Seattle for convenient nonstop service to Seoul Incheon – an important business market and one of Asia's most dynamic cities," said Kirsten Amrine, vice president of revenue management and network planning at Alaska Airlines. "From Seoul, flyers can catch flights to additional Asian destinations with our global partners."

This is the 787 Dreamliner's first international route from Seattle for Alaska Air Group. It has long-range capability, superior fuel efficiency and next-generation technology. The aircraft features 34 enclosed Business Class suites with industry-leading lie-flat seats, privacy doors, 18" HD monitors and wireless charging. Next year, we'll install ultra-fast Starlink Wi-Fi in our 787s.

The new service between Seattle and Seoul Incheon begins just before the start of Chuseok, also known as Korean Thanksgiving Day – one of the nation's most important and festive holidays. It takes place in early October this year, allowing travelers to visit with family and friends in South Korea with our award-winning service and hospitality. 

City Pair	Departure	Arrival	Frequency	Aircraft
Seattle – Seoul Incheon	2:50 p.m.	6:35 p.m. +1	W, Th, F, Sa, Su	787-9
Seoul Incheon – Seattle	8:35 p.m.	2:45 p.m.	M, Th, F, Sa, Su	787-9

All times local

In addition to Dreamliner service between Seattle and Seoul-Incheon, we'll begin flying the 787-9 on the existing Seattle-Tokyo Narita route starting on Jan. 6, 2026, and on new flights from Seattle to London and Rome next spring. Alaska's Seattle hub is the largest airline hub on the West Coast, serving 104 nonstop destinations across North America for convenient travel options and connections.

To support Alaska's transformation, we're establishing a 787-9 hub in Seattle that will deploy as many as 17 787s across our global network. In addition to our existing 737 pilot base, we will open a new pilot base to support 787 operations beginning next spring. By 2030, we plan to serve 12 intercontinental destinations from Seattle. We currently have four Dreamliners in the fleet.

Atmos Rewards is our evolved loyalty program that unifies Alaska's Mileage Plan and Hawaiian's HawaiianMiles into a combined platform to deliver more choice, more rewards and more global access than ever before to our members. Atmos Rewards offers new ways to earn valuable points across an extensive worldwide network spanning over 1,000 destinations, connected by the strength of Alaska, Hawaiian and more than 30 global airline partners, including the oneworld alliance. Learn more about Atmos Rewards.

About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We'll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."

 

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SOURCE Alaska Airlines

FAQ

When does Alaska Airlines start flying to Seoul from Seattle?

Alaska Airlines begins nonstop service between Seattle and Seoul Incheon on September 12, 2025, operating five times weekly.

What is the cost of Alaska Airlines' Seattle to Seoul flights with BOGO deal?

With the BOGO offer, when purchasing one economy fare, the companion ticket only requires payment of taxes and fees. Alternatively, awards start at 20,000 points one-way.

How many Business Class suites are on Alaska's Seoul flights?

The 787-9 Dreamliner features 34 Business Class suites with lie-flat seats, privacy doors, 18" HD monitors, and wireless charging.

What are Alaska Airlines' expansion plans for international flights from Seattle?

Alaska Airlines plans to establish a 787-9 hub in Seattle with up to 17 aircraft and aims to serve 12 intercontinental destinations by 2030.

What is the flight schedule for Alaska's Seattle-Seoul route?

Flights depart Seattle at 2:50 p.m. arriving Seoul at 6:35 p.m. the next day, operating Wednesday through Sunday.