Amaze Introduces First Beauty Brand on Teespring Marketplace with Nutrius Partnership
Amaze (NYSE American: AMZE), a creator-powered commerce platform, has announced its first beauty brand partnership with Nutrius on the Teespring Marketplace. This strategic expansion marks a significant shift from the platform's traditional focus on custom merchandise to include clean beauty and wellness products.
The partnership gives Nutrius access to Teespring's 1.2 billion unique visitors and 12.3 million unique stores. The beauty brand will offer hydrating skincare, body mists, body butter creams, and beauty supplements through the marketplace, which utilizes AI-driven curation for personalized shopping experiences.
Amaze (NYSE American: AMZE), una piattaforma di commercio basata sui creatori, ha annunciato la sua prima collaborazione con un brand di bellezza, Nutrius, sul Marketplace di Teespring. Questa espansione strategica rappresenta un cambiamento significativo rispetto al tradizionale focus della piattaforma sui prodotti personalizzati, includendo ora anche prodotti di bellezza e benessere naturali.
La partnership offre a Nutrius l'accesso ai 1,2 miliardi di visitatori unici e alle 12,3 milioni di negozi unici di Teespring. Il brand di bellezza proporrà prodotti per la cura della pelle idratanti, spray per il corpo, creme burro corpo e integratori di bellezza tramite il marketplace, che utilizza una selezione guidata dall'intelligenza artificiale per esperienze di acquisto personalizzate.
Amaze (NYSE American: AMZE), una plataforma de comercio impulsada por creadores, ha anunciado su primera colaboración con una marca de belleza, Nutrius, en el Marketplace de Teespring. Esta expansión estratégica representa un cambio importante respecto al enfoque tradicional de la plataforma en productos personalizados, incluyendo ahora productos de belleza y bienestar naturales.
La asociación brinda a Nutrius acceso a los 1.2 mil millones de visitantes únicos y a las 12.3 millones de tiendas únicas de Teespring. La marca de belleza ofrecerá productos hidratantes para el cuidado de la piel, brumas corporales, cremas de manteca corporal y suplementos de belleza a través del marketplace, que utiliza una curación impulsada por inteligencia artificial para experiencias de compra personalizadas.
Amaze (NYSE American: AMZE)는 크리에이터 중심 커머스 플랫폼으로서, Teespring 마켓플레이스에서 Nutrius와 첫 뷰티 브랜드 파트너십을 발표했습니다. 이번 전략적 확장은 플랫폼이 전통적으로 맞춤형 상품에 집중하던 것에서 벗어나 클린 뷰티 및 웰니스 제품을 포함하는 중요한 변화를 의미합니다.
이번 파트너십을 통해 Nutrius는 Teespring의 12억 명의 고유 방문자와 1,230만 개의 고유 상점에 접근할 수 있게 되었습니다. 뷰티 브랜드는 마켓플레이스를 통해 보습 스킨케어, 바디 미스트, 바디 버터 크림, 뷰티 보충제를 제공하며, AI 기반 큐레이션을 활용해 개인 맞춤 쇼핑 경험을 제공합니다.
Amaze (NYSE American : AMZE), une plateforme de commerce propulsée par des créateurs, a annoncé son premier partenariat avec une marque de beauté, Nutrius, sur le Marketplace de Teespring. Cette expansion stratégique marque un changement important par rapport à la focalisation traditionnelle de la plateforme sur les produits personnalisés, en incluant désormais des produits de beauté et de bien-être naturels.
Ce partenariat offre à Nutrius l'accès à 1,2 milliard de visiteurs uniques et à 12,3 millions de boutiques uniques sur Teespring. La marque de beauté proposera des soins hydratants, des brumes corporelles, des crèmes au beurre corporel et des compléments beauté via le marketplace, qui utilise une sélection assistée par intelligence artificielle pour des expériences d'achat personnalisées.
Amaze (NYSE American: AMZE), eine von Kreativen betriebene Handelsplattform, hat ihre erste Partnerschaft mit einer Schönheitsmarke, Nutrius, auf dem Teespring-Marktplatz angekündigt. Diese strategische Erweiterung markiert eine bedeutende Veränderung vom traditionellen Fokus der Plattform auf personalisierte Merchandise-Artikel hin zu sauberen Schönheits- und Wellnessprodukten.
Die Partnerschaft verschafft Nutrius Zugang zu 1,2 Milliarden einzigartigen Besuchern und 12,3 Millionen einzigartigen Shops auf Teespring. Die Schönheitsmarke wird hydratisierende Hautpflege, Körpersprays, Körperbuttercremes und Schönheitspräparate über den Marktplatz anbieten, der KI-gesteuerte Kuratierung für personalisierte Einkaufserlebnisse nutzt.
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Insights
Amaze expanding beyond core merchandise with beauty partner Nutrius, signaling marketplace diversification strategy with its 1.2B visitor base.
This strategic partnership with Nutrius marks Amaze's first entry into the beauty category on its Teespring Marketplace, representing a meaningful expansion beyond the platform's traditional focus on creator-driven custom merchandise. Following their April partnership with Digital Brands Group, this move indicates an accelerating marketplace diversification strategy.
The integration of Nutrius' clean beauty products - including body mists, body butter creams, and beauty supplements - gives Amaze access to the high-margin beauty sector without manufacturing risks. This category expansion leverages Amaze's existing infrastructure while potentially improving gross margins compared to their traditional merchandise business.
Most significantly, Amaze is transforming their marketplace model by selectively curating third-party brands while maintaining their core creator-commerce foundation. With 1.2 billion unique visitors and 12.3 million stores already on the platform, Amaze possesses substantial traffic to monetize through this expanded offering.
The company's AI-driven curation system potentially creates a competitive advantage in matching consumers with relevant products. This technology-focused approach to discovery could differentiate Amaze in the crowded e-commerce space while creating incremental revenue opportunities from their existing traffic. The partnership represents a low-risk method of testing category expansion before potential broader implementation.
Nutrius’ Clean Beauty Products Now Available to Marketplace Visitors as Amaze Continues to Expand Beyond Custom Merchandise with Third-Parties
NEWPORT BEACH, Calif., July 23, 2025 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”), a global leader in creator-powered commerce, today announced the launch of beauty products on its Teespring Marketplace for the first time through its partnership with clean beauty brand Nutrius to offer hydrating skincare and wellness products.
This partnership marks the continued strategic expansion of third-party partnerships on Teespring Marketplace, which has traditionally focused on customer merchandise and creator-driven products. Amaze previously announced its first third-party partnership with Digital Brands Group in April. Nutrius joins as the platform’s inaugural beauty partner, bringing body mists, body butter creams, and a hair, nail and skin supplement featuring antioxidants, biotin and additional key beauty nutrients to the marketplace’s 1.2 billion unique visitors.
Amaze, with over 12.3 million unique stores already launched on the platform, now gives select stores the ability to feature products on the Teespring Marketplace. The addition of beauty products represents Amaze’s commitment to evolving Teespring Marketplace into a comprehensive destination for curated consumer goods. These visitors will now have access to brands that align with their interests, including Nutrius, significantly boosting brand visibility and introducing amazing new products to a massive audience.
“Partnering with Nutrius provides a unique opportunity to showcase another kind of shopping experience available on our marketplace,” said Aaron Day, CEO of Amaze. “Expanding into beauty products is an exciting evolution of what Teespring Marketplace can help our dedicated fanbase find in one place.”
The Teespring Marketplace redefines the online shopping experience, leveraging AI-driven curation that makes it easy to find products that match a shopper's individual preferences. Combined with Amaze's advanced discovery tools, built-in marketing, and global distribution network, this ecosystem enables Nutrius to maximize its audience reach and accelerate the growth of its clean beauty products.
“Amaze is a cherished partner that will provide us with an incremental pathway to engage new customers through a dedicated online shopping fanbase,” said Charles Wachsberg, Founder and CEO of Nutrius. “We look forward to tapping into Amaze’s advanced marketing and technology solutions and translating that into an enhanced experience for shoppers and their accessibility to the formidable Nutrius brand.”
Nutrius products are now available on its storefront.
For investor information, please contact IR@amaze.co
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About Amaze:
Amaze Software, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.
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