Amaze Named Exclusive Merchandise Partner for Ghost Gaming as Creator Economy Expands
Amaze Holdings (NYSE:AMZE) has announced a strategic partnership with Resurgens Gaming to become the official merchandise partner for Ghost Gaming, a leading North American gaming organization. Through this collaboration, Amaze will power Ghost Gaming's merchandise store and provide an integrated e-commerce platform for its network of 85 content creators and esports competitors.
The partnership enables Ghost Gaming creators to have custom-branded webstores with unique URLs, design services, social media promotion, and turnkey on-demand production. The merchandise storefront is already live on Spring by Amaze, featuring Ghost Gaming Essentials and exclusive creator stores. The partnership will debut at DreamHack Dallas on May 23-25, with additional creator collections and brand collaborations expected monthly.
Amaze Holdings (NYSE:AMZE) ha annunciato una partnership strategica con Resurgens Gaming per diventare il partner ufficiale per il merchandising di Ghost Gaming, una delle principali organizzazioni di gaming del Nord America. Grazie a questa collaborazione, Amaze gestirà il negozio di merchandising di Ghost Gaming e fornirà una piattaforma di e-commerce integrata per la sua rete composta da 85 creatori di contenuti e giocatori di esports.
La partnership permette ai creatori di Ghost Gaming di avere negozi web personalizzati con URL unici, servizi di design, promozione sui social media e produzione on-demand chiavi in mano. Il negozio di merchandising è già attivo su Spring by Amaze, con la linea Ghost Gaming Essentials e negozi esclusivi per i creatori. La collaborazione sarà presentata ufficialmente al DreamHack Dallas dal 23 al 25 maggio, con nuove collezioni di creatori e collaborazioni di brand previste mensilmente.
Amaze Holdings (NYSE:AMZE) ha anunciado una alianza estratégica con Resurgens Gaming para convertirse en el socio oficial de merchandising de Ghost Gaming, una destacada organización de gaming en Norteamérica. A través de esta colaboración, Amaze gestionará la tienda de merchandising de Ghost Gaming y proporcionará una plataforma de comercio electrónico integrada para su red de 85 creadores de contenido y competidores de esports.
La alianza permite a los creadores de Ghost Gaming contar con tiendas web personalizadas con URLs únicas, servicios de diseño, promoción en redes sociales y producción bajo demanda llave en mano. La tienda de merchandising ya está activa en Spring by Amaze, con la línea Ghost Gaming Essentials y tiendas exclusivas de creadores. La asociación se presentará en DreamHack Dallas del 23 al 25 de mayo, con nuevas colecciones de creadores y colaboraciones de marcas esperadas mensualmente.
Amaze Holdings (NYSE:AMZE)는 북미의 선도적인 게임 조직인 Ghost Gaming의 공식 상품 파트너가 되기 위해 Resurgens Gaming과 전략적 파트너십을 발표했습니다. 이번 협력을 통해 Amaze는 Ghost Gaming의 상품 스토어를 운영하고 85명의 콘텐츠 크리에이터 및 e스포츠 선수 네트워크를 위한 통합 전자상거래 플랫폼을 제공합니다.
이 파트너십을 통해 Ghost Gaming 크리에이터들은 고유 URL을 가진 맞춤형 브랜드 웹스토어, 디자인 서비스, 소셜 미디어 홍보, 주문형 생산 원스톱 서비스를 이용할 수 있습니다. 상품 스토어는 이미 Spring by Amaze에서 운영 중이며, Ghost Gaming Essentials와 독점 크리에이터 스토어를 선보이고 있습니다. 이 파트너십은 5월 23일부터 25일까지 열리는 DreamHack Dallas에서 처음 공개되며, 매월 새로운 크리에이터 컬렉션과 브랜드 협업이 예정되어 있습니다.
Amaze Holdings (NYSE:AMZE) a annoncé un partenariat stratégique avec Resurgens Gaming pour devenir le partenaire officiel de merchandising de Ghost Gaming, une organisation de gaming leader en Amérique du Nord. Grâce à cette collaboration, Amaze prendra en charge la boutique de merchandising de Ghost Gaming et fournira une plateforme e-commerce intégrée pour son réseau de 85 créateurs de contenu et compétiteurs esports.
Ce partenariat permet aux créateurs de Ghost Gaming de disposer de boutiques en ligne personnalisées avec des URL uniques, des services de design, de la promotion sur les réseaux sociaux et une production à la demande clé en main. La boutique de merchandising est déjà en ligne sur Spring by Amaze, proposant Ghost Gaming Essentials ainsi que des boutiques exclusives pour les créateurs. Le partenariat sera officiellement lancé lors du DreamHack Dallas du 23 au 25 mai, avec des collections de créateurs supplémentaires et des collaborations de marques prévues chaque mois.
Amaze Holdings (NYSE:AMZE) hat eine strategische Partnerschaft mit Resurgens Gaming angekündigt, um offizieller Merchandise-Partner von Ghost Gaming zu werden, einer führenden nordamerikanischen Gaming-Organisation. Durch diese Zusammenarbeit wird Amaze den Merchandise-Shop von Ghost Gaming betreiben und eine integrierte E-Commerce-Plattform für das Netzwerk von 85 Content-Erstellern und Esports-Wettkämpfern bereitstellen.
Die Partnerschaft ermöglicht es den Ghost Gaming Creators, individuell gebrandete Webshops mit einzigartigen URLs, Designservices, Social-Media-Promotion und schlüsselfertiger On-Demand-Produktion zu nutzen. Der Merchandise-Store ist bereits auf Spring by Amaze live und bietet Ghost Gaming Essentials sowie exklusive Creator-Stores. Die Partnerschaft wird vom 23. bis 25. Mai auf der DreamHack Dallas vorgestellt, mit monatlich erwarteten zusätzlichen Creator-Kollektionen und Markenkooperationen.
- Strategic partnership with Ghost Gaming expands Amaze's presence in the gaming and creator economy
- Access to Ghost Gaming's network of 85 managed content creators provides multiple revenue streams
- Monthly brand collaborations and creator collections planned, indicating continuous growth potential
- None.
Insights
Amaze's partnership with Ghost Gaming opens recurring revenue streams in the creator economy but represents incremental rather than transformative growth.
Amaze's new exclusive merchandising deal with Ghost Gaming marks a strategic expansion into the gaming sector of the creator economy. This partnership gives Amaze control over Ghost Gaming's merchandise operations and access to their network of 85 content creators and esports competitors across popular titles like Fortnite, Call of Duty, and Valorant.
The partnership implements Amaze's print-on-demand model, which offers significant operational advantages. This business model requires minimal inventory investment and creates a scalable revenue stream as merchandise is produced only when ordered. For Ghost Gaming, this provides a turnkey solution including custom-branded webstores, design services, social media promotion, and global fulfillment for each creator in their network.
From a revenue perspective, the deal's value comes from two sources: direct merchandise sales from the Ghost Gaming brand store and percentage-based revenue from individual creator stores. The announcement hints at regular content refreshes with "monthly" creator collections and collaborations, which should drive recurring engagement and revenue.
While promising, this partnership represents an incremental business development rather than a transformative deal. Ghost Gaming is a respected organization in esports but not a tier-one esports giant. The real value proposition lies in Amaze's demonstration of its platform's scalability across the growing creator economy. The timing aligns with broader market trends as merchandise has become an increasingly important revenue stream for creators seeking to diversify beyond advertising and subscription models.
Fans Can Shop Official Merchandise from Ghost Gaming, with Exclusive Designs Launching at DreamHack Dallas May 23-25
NEWPORT BEACH, CALIFORNIA / ACCESS Newswire / May 20, 2025 / Amaze Holdings, Inc. (NYSE American:AMZE) ("Amaze" or the "Company"), a global leader in creator-powered commerce, today announced that its subsidiary, Amaze Software, Inc. ("Amaze Software") entered a strategic partnership with Resurgens Gaming to become the official merchandise partner for Ghost Gaming. Through the collaboration, Amaze will power the official Ghost Gaming merchandise store and offer a fully integrated e-commerce platform for a growing roster of creators in the Ghost Creator Network.
Ghost Gaming is a leading North American gaming lifestyle organization with a roster of 85 managed content creators and esports competitors across multiple game titles including Fortnite, Call of Duty, Valorant, CS2, Rocket League, Tekken, and others.
With Amaze, Ghost Gaming now has a scalable, end-to-end solution that streamlines merchandise production, online store creation, and global fulfillment. Each creator in the Ghost Creator Network can have their own custom-branded webstore, unique URL, design services, social media promotion, account management, and turnkey on-demand production and fulfillment to their community.
"We are proud to be Ghost Gaming's official print-on-demand merchandise partner, providing greater visibility and revenue streams for the growing number of influential creators in the gaming space," said Aaron Day, CEO of Amaze Software. "As Ghost Gaming expands its creator roster, we are excited to provide a solution that supports both the organization and individual influencers with the advanced e-commerce tools they need to succeed in today's expanding creator economy."
The Ghost Gaming merchandise storefront is now live on Spring by Amaze, featuring:
An exclusive creator store for TacticalGramma
An exclusive creator store for GrndpaGaming
Additional creator collections and brand collaborations are expected monthly, including a limited-edition Ghost Gaming x Jon Stand drop later this year.
As part of the partnership, Amaze and Ghost Gaming will debut merchandise at DreamHack Dallas held on May 23-25, one of North America's largest gaming festivals.
"Both Amaze and Ghost Gaming are creator-powered organizations," said Jon Bukosky, Chief Commercial Officer at Resurgens Gaming. "With this partnership, we introduce new ongoing Ghost Gaming merchandise and, most importantly, will also help gaming content creators build and scale their own brands."
The partnership makes it easier for fans to discover and purchase authentic, creator-developed merchandise that matches their interests.
For investor information, please contact IR@amaze.co
For press inquiries, please contact PR@amaze.co
About Amaze:
Amaze Software, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to "sell anything, anywhere," Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.
About Ghost Gaming:
Ghost Gaming is a community-driven gaming organization cultivating talent and providing platforms to create engaging branded entertainment partnerships. Ghost Gaming has a roster of professional gamers and content creators across multiple titles, including Fortnite, Rocket League, Call of Duty and Valorant. With millions of social media followers across all platforms, Ghost is committed to finding and developing exceptional talent that represents the diverse gaming landscape.
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This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our strategies, initiatives, growth, revenues, expenditures, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as "may," "might," "should," "would," "could," "expect," "plan," "anticipate," "intend," "believe," "estimate," "predict," "potential" or "continue," and are based our current expectations and views concerning future events and developments and their potential effects on us.
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SOURCE: Amaze Holdings, Inc.
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