Amaze Named Exclusive Merchandise Partner for Ghost Gaming as Creator Economy Expands

Rhea-AI Summary

Amaze Holdings (NYSE:AMZE) has announced a strategic partnership with Resurgens Gaming to become the official merchandise partner for Ghost Gaming, a leading North American gaming organization. Through this collaboration, Amaze will power Ghost Gaming's merchandise store and provide an integrated e-commerce platform for its network of 85 content creators and esports competitors.

The partnership enables Ghost Gaming creators to have custom-branded webstores with unique URLs, design services, social media promotion, and turnkey on-demand production. The merchandise storefront is already live on Spring by Amaze, featuring Ghost Gaming Essentials and exclusive creator stores. The partnership will debut at DreamHack Dallas on May 23-25, with additional creator collections and brand collaborations expected monthly.

Positive

• Strategic partnership with Ghost Gaming expands Amaze's presence in the gaming and creator economy
• Access to Ghost Gaming's network of 85 managed content creators provides multiple revenue streams
• Monthly brand collaborations and creator collections planned, indicating continuous growth potential

Negative

• None.

Fans Can Shop Official Merchandise from Ghost Gaming, with Exclusive Designs Launching at DreamHack Dallas May 23-25

NEWPORT BEACH, CALIFORNIA / ACCESS Newswire / May 20, 2025 / Amaze Holdings, Inc. (NYSE American:AMZE) ("Amaze" or the "Company"), a global leader in creator-powered commerce, today announced that its subsidiary, Amaze Software, Inc. ("Amaze Software") entered a strategic partnership with Resurgens Gaming to become the official merchandise partner for Ghost Gaming. Through the collaboration, Amaze will power the official Ghost Gaming merchandise store and offer a fully integrated e-commerce platform for a growing roster of creators in the Ghost Creator Network.

Ghost Gaming is a leading North American gaming lifestyle organization with a roster of 85 managed content creators and esports competitors across multiple game titles including Fortnite, Call of Duty, Valorant, CS2, Rocket League, Tekken, and others.

With Amaze, Ghost Gaming now has a scalable, end-to-end solution that streamlines merchandise production, online store creation, and global fulfillment. Each creator in the Ghost Creator Network can have their own custom-branded webstore, unique URL, design services, social media promotion, account management, and turnkey on-demand production and fulfillment to their community.

"We are proud to be Ghost Gaming's official print-on-demand merchandise partner, providing greater visibility and revenue streams for the growing number of influential creators in the gaming space," said Aaron Day, CEO of Amaze Software. "As Ghost Gaming expands its creator roster, we are excited to provide a solution that supports both the organization and individual influencers with the advanced e-commerce tools they need to succeed in today's expanding creator economy."

The Ghost Gaming merchandise storefront is now live on Spring by Amaze, featuring:

• Ghost Gaming Essentials

• An exclusive creator store for TacticalGramma

• An exclusive creator store for GrndpaGaming

• A Ghost Artist Collection

Additional creator collections and brand collaborations are expected monthly, including a limited-edition Ghost Gaming x Jon Stand drop later this year.

As part of the partnership, Amaze and Ghost Gaming will debut merchandise at DreamHack Dallas held on May 23-25, one of North America's largest gaming festivals.

"Both Amaze and Ghost Gaming are creator-powered organizations," said Jon Bukosky, Chief Commercial Officer at Resurgens Gaming. "With this partnership, we introduce new ongoing Ghost Gaming merchandise and, most importantly, will also help gaming content creators build and scale their own brands."

The partnership makes it easier for fans to discover and purchase authentic, creator-developed merchandise that matches their interests.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Software, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to "sell anything, anywhere," Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

About Ghost Gaming:
Ghost Gaming is a community-driven gaming organization cultivating talent and providing platforms to create engaging branded entertainment partnerships. Ghost Gaming has a roster of professional gamers and content creators across multiple titles, including Fortnite, Rocket League, Call of Duty and Valorant. With millions of social media followers across all platforms, Ghost is committed to finding and developing exceptional talent that represents the diverse gaming landscape.

Cautionary Note Regarding Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our strategies, initiatives, growth, revenues, expenditures, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as "may," "might," "should," "would," "could," "expect," "plan," "anticipate," "intend," "believe," "estimate," "predict," "potential" or "continue," and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

SOURCE: Amaze Holdings, Inc.

View the original press release on ACCESS Newswire

FAQ

What is the partnership between Amaze (AMZE) and Ghost Gaming?

Amaze has become Ghost Gaming's official merchandise partner, providing an end-to-end e-commerce solution for merchandise production, store creation, and global fulfillment for Ghost Gaming and its network of 85 creators.

When will Amaze (AMZE) debut Ghost Gaming merchandise at DreamHack Dallas?

Amaze will debut Ghost Gaming merchandise at DreamHack Dallas from May 23-25, 2025, one of North America's largest gaming festivals.

What services does Amaze (AMZE) provide to Ghost Gaming creators?

Amaze provides Ghost Gaming creators with custom-branded webstores, unique URLs, design services, social media promotion, account management, and turnkey on-demand production and fulfillment services.

What products are currently available on Ghost Gaming's merchandise store by Amaze (AMZE)?

The store features Ghost Gaming Essentials, exclusive creator stores for TacticalGramma and GrndpaGaming, and a Ghost Artist Collection, with more creator collections and brand collaborations planned monthly.