Amaze Promotes Danielle Pederson to Chief Marketing Officer
Amaze Holdings (NYSE American: AMZE) has promoted Danielle Pederson to the position of Chief Marketing Officer, effective August 20, 2025. Pederson, who previously served as Senior Vice President of Marketing, will report directly to CEO Aaron Day and lead the company's global marketing strategy.
During her tenure as SVP, Pederson achieved several key milestones, including launching the company's reimagined website, developing the ideal customer profile (ICP), and implementing a new go-to-market strategy for Amaze Digital Fits. With over 15 years of marketing leadership experience, she has demonstrated success in brand development, demand generation, and community engagement.
Amaze Holdings (NYSE American: AMZE) ha promosso Danielle Pederson al ruolo di Chief Marketing Officer, con effetto dal 20 agosto 2025. Pederson, che ricopriva il ruolo di Senior Vice President of Marketing, riporterà direttamente al CEO Aaron Day e guiderà la strategia di marketing globale dell'azienda.
Durante il suo incarico come SVP, Pederson ha raggiunto traguardi significativi, tra cui il lancio del sito web rinnovato dell'azienda, la definizione dell'ideal customer profile (ICP) e l'implementazione di una nuova strategia go-to-market per Amaze Digital Fits. Con oltre 15 anni di esperienza nella leadership di marketing, ha dimostrato competenza nello sviluppo del brand, nella generazione di domanda e nel coinvolgimento della community.
Amaze Holdings (NYSE American: AMZE) ha ascendido a Danielle Pederson al cargo de Chief Marketing Officer, con vigencia a partir del 20 de agosto de 2025. Pederson, que se desempeñaba como Senior Vice President of Marketing, reportará directamente al CEO Aaron Day y liderará la estrategia de marketing global de la compañía.
Durante su etapa como SVP, Pederson logró varios hitos clave, entre ellos el lanzamiento del sitio web renovado de la empresa, la elaboración del perfil de cliente ideal (ICP) y la implementación de una nueva estrategia go-to-market para Amaze Digital Fits. Con más de 15 años de experiencia en liderazgo de marketing, ha demostrado resultados en desarrollo de marca, generación de demanda y compromiso comunitario.
Amaze Holdings (NYSE American: AMZE)는 2025년 8월 20일부로 Danielle Pederson를 최고마케팅책임자(Chief Marketing Officer)로 승진시켰습니다. 이전에 마케팅 수석부사장(Senior Vice President of Marketing)을 맡았던 Pederson는 CEO Aaron Day에게 직접 보고하며 회사의 글로벌 마케팅 전략을 이끌게 됩니다.
SVP 재임 기간 동안 Pederson는 회사의 새로워진 웹사이트 출시, 이상적 고객 프로필(ICP) 개발, Amaze Digital Fits를 위한 새로운 시장 진입(go-to-market) 전략 실행 등 여러 주요 성과를 달성했습니다. 마케팅 리더십 경력 15년 이상을 보유한 그녀는 브랜드 개발, 수요 창출 및 커뮤니티 참여에서 성공을 입증했습니다.
Amaze Holdings (NYSE American: AMZE) a promu Danielle Pederson au poste de Chief Marketing Officer, à compter du 20 août 2025. Pederson, qui occupait auparavant le poste de Senior Vice President of Marketing, reportera directement au PDG Aaron Day et dirigera la stratégie marketing mondiale de l'entreprise.
Durant son mandat en tant que SVP, Pederson a atteint plusieurs étapes clés, notamment le lancement du site web repensé de l'entreprise, l'élaboration du profil client idéal (ICP) et la mise en place d'une nouvelle stratégie go-to-market pour Amaze Digital Fits. Forte de plus de 15 ans d'expérience en leadership marketing, elle a démontré son efficacité en développement de marque, génération de la demande et engagement communautaire.
Amaze Holdings (NYSE American: AMZE) hat Danielle Pederson zum Chief Marketing Officer befördert, wirksam ab dem 20. August 2025. Pederson, die zuvor als Senior Vice President of Marketing tätig war, wird direkt an CEO Aaron Day berichten und die globale Marketingstrategie des Unternehmens verantworten.
Während ihrer Zeit als SVP erzielte Pederson mehrere wichtige Meilensteine, darunter den Launch der überarbeiteten Unternehmenswebsite, die Entwicklung des Ideal Customer Profile (ICP) und die Implementierung einer neuen Go-to-Market-Strategie für Amaze Digital Fits. Mit über 15 Jahren Führungserfahrung im Marketing hat sie Erfolge in Markenaufbau, Demand Generation und Community-Engagement vorzuweisen.
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Veteran Marketing Leader to Accelerate Amaze’s Growth and Strengthen Global Brand
NEWPORT BEACH, Calif., Aug. 20, 2025 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”), a global leader in creator-powered commerce, today announced the promotion of Danielle Pederson to Chief Marketing Officer, effective August 20, 2025. Pederson will report directly to Amaze Holdings, Inc. Chairman and CEO Aaron Day and lead Amaze’s global marketing strategy to further advance its mission of empowering creators and brands to unlock new revenue streams in the growing e-commerce industry.
“Establishing the CMO position marks an important step in fortifying our senior leadership, strengthening our competitive position, and ultimately capitalizing on the rapid growth of the e-commerce industry,” said Aaron Day, Chairman and CEO of Amaze Holdings, Inc. “Danielle’s proven leadership and deep expertise in brand development, demand generation, and community engagement has already helped drive measurable results as we execute on our strategy to scale the business and expand market share. We look forward to further energizing our marketing capabilities as she takes on this expanded role.”
During her tenure as Amaze’s Senior Vice President of Marketing, Pederson oversaw the successful launch of the Company’s reimagined website, which unifies the Amaze family of brands under a cohesive experience. She also owned the research, synthesis, and presentation of Amaze’s ideal customer profile (ICP) and creator success metrics, building a comprehensive creator acquisition strategy to double down on success, scale the business, and fuel growth. In addition, she developed a new go-to-market strategy for Amaze Digital Fits, which is already seeing strong beta results. Together, these initiatives have made it easier for creators and businesses to discover and leverage the right tools for their goals, whether they’re launching their first product, scaling a brand, or engaging fans.
“As Amaze’s SVP of Marketing, I had the privilege of supporting the Company’s evolution as both a private and public entity,” said Danielle Pederson, Chief Marketing Officer of Amaze. “In this new role, I look forward to driving our marketing vision with a forward-thinking, creator-first approach while continuing to expand Amaze’s reach through enhanced capabilities and strategic partnerships."
Pederson brings over 15 years of marketing leadership experience, with a proven track record of transforming marketing efforts into high-performing, multi-channel growth engines. Her career spans brand development, demand generation, and community engagement, consistently delivering measurable impact across revenue and reach. At Amaze, she combines creative vision with data-driven execution to build scalable marketing systems that fuel creator success and elevate the platform's global presence.
For investor information, please contact IR@amaze.co
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About Amaze:
Amaze Software, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.
Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.
These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.
Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.
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