Northpoint Asset Management Selects AppFolio to Unlock Performance Across its Diverse Portfolio
AppFolio (NASDAQ:APPF), a real estate technology leader, has secured a significant partnership with Northpoint Asset Management, a property management company overseeing $5 billion in real estate assets and 8,000 units. Northpoint has selected AppFolio Property Manager Max, an enterprise-grade solution, to enhance its operational efficiency.
The partnership highlights Northpoint's adoption of AppFolio's AI-native product suite, AppFolio Realm, which includes the recently launched Realm-X Performers for workflow automation. The implementation aims to streamline operations, unify data, and deliver real-time insights to property owners while improving resident experiences.
AppFolio (NASDAQ:APPF), leader nella tecnologia immobiliare, ha stretto una partnership importante con Northpoint Asset Management, una società di gestione immobiliare che gestisce 5 miliardi di dollari in asset immobiliari e 8.000 unità. Northpoint ha scelto AppFolio Property Manager Max, una soluzione di livello enterprise, per migliorare l'efficienza operativa.
La collaborazione evidenzia l'adozione da parte di Northpoint della suite di prodotti nativi AI di AppFolio, AppFolio Realm, che include il recentemente lanciato Realm-X Performers per l'automazione dei flussi di lavoro. L'implementazione mira a semplificare le operazioni, unificare i dati e fornire informazioni in tempo reale ai proprietari immobiliari, migliorando al contempo l'esperienza dei residenti.
AppFolio (NASDAQ:APPF), líder en tecnología inmobiliaria, ha asegurado una alianza significativa con Northpoint Asset Management, una empresa de gestión de propiedades que administra $5 mil millones en activos inmobiliarios y 8,000 unidades. Northpoint ha seleccionado AppFolio Property Manager Max, una solución de nivel empresarial, para mejorar su eficiencia operativa.
La asociación destaca la adopción por parte de Northpoint de la suite de productos nativa de IA de AppFolio, AppFolio Realm, que incluye el recientemente lanzado Realm-X Performers para la automatización de flujos de trabajo. La implementación busca optimizar las operaciones, unificar los datos y ofrecer información en tiempo real a los propietarios, mejorando al mismo tiempo la experiencia de los residentes.
AppFolio (NASDAQ:APPF)는 부동산 기술 분야의 선두주자로서 Northpoint Asset Management와 중요한 파트너십을 체결했습니다. Northpoint는 50억 달러 규모의 부동산 자산과 8,000개 유닛을 관리하는 부동산 관리 회사입니다. Northpoint는 운영 효율성을 높이기 위해 엔터프라이즈급 솔루션인 AppFolio Property Manager Max를 선택했습니다.
이번 파트너십은 Northpoint가 AI 기반 제품군인 AppFolio Realm을 도입했음을 보여주며, 최근 출시된 워크플로우 자동화 기능인 Realm-X Performers도 포함되어 있습니다. 이 도입을 통해 운영을 간소화하고 데이터를 통합하며, 부동산 소유자에게 실시간 인사이트를 제공하는 동시에 거주자 경험을 향상시키는 것이 목표입니다.
AppFolio (NASDAQ:APPF), un leader de la technologie immobilière, a conclu un partenariat important avec Northpoint Asset Management, une société de gestion immobilière supervisant 5 milliards de dollars d'actifs immobiliers et 8 000 unités. Northpoint a choisi AppFolio Property Manager Max, une solution de niveau entreprise, pour améliorer son efficacité opérationnelle.
Ce partenariat met en lumière l’adoption par Northpoint de la suite de produits native IA d’AppFolio, AppFolio Realm, qui inclut le récemment lancé Realm-X Performers pour l’automatisation des flux de travail. Cette mise en œuvre vise à rationaliser les opérations, unifier les données et fournir des informations en temps réel aux propriétaires, tout en améliorant l’expérience des résidents.
AppFolio (NASDAQ:APPF), ein führendes Unternehmen im Bereich Immobilien-Technologie, hat eine bedeutende Partnerschaft mit Northpoint Asset Management geschlossen, einem Immobilienverwaltungsunternehmen, das 5 Milliarden Dollar an Immobilienvermögen und 8.000 Einheiten betreut. Northpoint hat sich für AppFolio Property Manager Max, eine Enterprise-Lösung, entschieden, um die operative Effizienz zu steigern.
Die Partnerschaft unterstreicht Northpoints Einsatz der KI-basierten Produktpalette von AppFolio, AppFolio Realm, zu der auch die kürzlich eingeführten Realm-X Performers für Workflow-Automatisierung gehören. Ziel der Implementierung ist es, Abläufe zu optimieren, Daten zu vereinheitlichen und Immobilienbesitzern Echtzeit-Einblicke zu bieten, während gleichzeitig das Erlebnis der Bewohner verbessert wird.
- Partnership with a major property management company managing $5 billion in real estate assets
- Successful implementation of enterprise-grade solution for large-scale client (8,000 units)
- Expansion of AI capabilities through AppFolio Realm-X platform
- Strategic positioning in the enterprise property management segment
- None.
Leading firm leverages AppFolio Property Manager Max to create value for its residents, investors, and business
SANTA BARBARA, Calif., July 16, 2025 (GLOBE NEWSWIRE) -- AppFolio (NASDAQ:APPF), the technology leader powering the future of the real estate industry, announced that it has been selected by Northpoint Asset Management to power its operations.
Headquartered in Salt Lake City, UT, Northpoint is a full-service property management company for long-term single and multifamily rental homes, managing over 8,000 units. With more than
“It’s essential that our tools evolve with us as we expand our geographic footprint and portfolio,” said Adam Haleck, CEO at Northpoint Asset Management. “AppFolio will free our team from task-based silos, allowing us to focus on holistic outcomes and unlocking tangible performance.”
“Moving to AppFolio was a seamless experience, which speaks volumes about the partnership. AppFolio’s significant and ongoing investment in product development, along with their client-first support team, reinforces our confidence that Northpoint’s residents and owners will continue to have the best experiences and outcomes,” Haleck continued.
“Northpoint Asset Management is a forward-thinking operator that recognizes the power of a unified experience across its entire business,” said Marcy Campbell, Chief Revenue Officer at AppFolio. “We’re excited to help Northpoint harness the full performance potential of their operations, empowering their teams to act proactively, delight stakeholders, and thrive.”
This partnership underscores how leading operators are choosing AppFolio Realm, the company’s AI-native product suite, to help them free up staff while delivering improved outcomes. AppFolio Realm-X – its embedded generative AI – continues to expand its capabilities, including the recently announced AppFolio Realm-X Performers, which empower operators to delegate entire workflows through agentic AI.
About Northpoint Asset Management, Inc.
Northpoint, a founder-led business, is a full-service property management company for long-term single and multifamily rental homes with 40+ office locations across the US. Northpoint manages real estate for thousands of clients across the US, including some of the nation’s largest-institutional investors.
About AppFolio
AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.
For more information, please contact:
AppFolio
appfolio@missionnorth.com
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