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American Rebel Light Beer Expands into Western North Carolina with Budweiser of Asheville, Inc.

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American Rebel Holdings (NASDAQ: AREB) has announced a strategic distribution partnership with Budweiser of Asheville, Inc. to expand American Rebel Light Beer's presence into Western North Carolina. This marks the brand's expansion into its 13th state since its September 2024 launch.

Budweiser of Asheville, an independent Anheuser-Busch wholesaler owned by the Wood family since 1985, serves a 12-county area including Asheville, Hendersonville, and Waynesville. With approximately 100-130 employees, the distributor has a strong track record in the region and distributes major brands like Budweiser and Michelob, along with local craft beers.

The partnership aligns with American Rebel's strategy of working with established distributors who share their commitment to quality and authenticity, as they continue their nationwide expansion across Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi, and Minnesota.

American Rebel Holdings (NASDAQ: AREB) ha annunciato una partnership distributiva strategica con Budweiser of Asheville, Inc. per portare American Rebel Light Beer in tutto l'ovest della Carolina del Nord. Si tratta dell'espansione del marchio nel suo 13° stato dal lancio di settembre 2024.

Budweiser of Asheville, un grossista indipendente di Anheuser-Busch di proprietà della famiglia Wood dal 1985, copre un'area di 12 contee che include Asheville, Hendersonville e Waynesville. Con circa 100-130 dipendenti, il distributore vanta una solida esperienza nella regione e distribuisce marchi principali come Budweiser e Michelob, oltre a birre artigianali locali.

La collaborazione è in linea con la strategia di American Rebel di lavorare con distributori consolidati che condividono l'impegno per qualità e autenticità, mentre il marchio prosegue l'espansione nazionale in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi e Minnesota.

American Rebel Holdings (NASDAQ: AREB) anunció una asociación estratégica de distribución con Budweiser of Asheville, Inc. para introducir American Rebel Light Beer en el oeste de Carolina del Norte. Esto marca la entrada de la marca en su 13.º estado desde su lanzamiento en septiembre de 2024.

Budweiser of Asheville, un mayorista independiente de Anheuser-Busch propiedad de la familia Wood desde 1985, cubre un área de 12 condados que incluye Asheville, Hendersonville y Waynesville. Con aproximadamente 100-130 empleados, el distribuidor tiene una sólida trayectoria en la región y distribuye grandes marcas como Budweiser y Michelob, además de cervezas artesanales locales.

La alianza coincide con la estrategia de American Rebel de colaborar con distribuidores establecidos que comparten su compromiso con la calidad y la autenticidad, mientras continúa su expansión nacional en Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi y Minnesota.

American Rebel Holdings (NASDAQ: AREB)Budweiser of Asheville, Inc.와 전략적 유통 파트너십을 맺고 American Rebel Light Beer를 노스캐롤라이나 서부 지역으로 확대한다고 발표했습니다. 이는 2024년 9월 출시 이후 브랜드가 13번째 주로 진출하는 것입니다.

Budweiser of Asheville는 1985년부터 Wood 가족이 소유한 Anheuser-Busch의 독립 도매업체로, Asheville, Hendersonville, Waynesville 등을 포함한 12개 카운티 지역을 담당합니다. 약 100~130명의 직원을 보유한 이 유통업체는 지역 내에서 탄탄한 실적을 갖추고 있으며 Budweiser와 Michelob 같은 주요 브랜드와 지역 수제맥주를 유통합니다.

이번 파트너십은 품질과 진정성에 대한 공감대를 가진 기존의 유통업체와 협력하겠다는 American Rebel의 전략과 부합하며, 브랜드는 테네시, 코네티컷, 캔자스, 켄터키, 오하이오, 아이오와, 미주리, 노스캐롤라이나, 플로리다, 인디애나, 버지니아, 미시시피, 미네소타 등 전국적 확장을 계속하고 있습니다.

American Rebel Holdings (NASDAQ: AREB) a annoncé un partenariat stratégique de distribution avec Budweiser of Asheville, Inc. afin d'étendre la présence d'American Rebel Light Beer dans l'ouest de la Caroline du Nord. Il s'agit de la 13e État conquis par la marque depuis son lancement en septembre 2024.

Budweiser of Asheville, grossiste indépendant d'Anheuser-Busch appartenant à la famille Wood depuis 1985, couvre une zone de 12 comtés incluant Asheville, Hendersonville et Waynesville. Avec environ 100 à 130 employés, le distributeur jouit d'une solide expérience régionale et distribue des marques majeures comme Budweiser et Michelob ainsi que des bières artisanales locales.

Ce partenariat s'inscrit dans la stratégie d'American Rebel de s'associer à des distributeurs établis partageant son exigence de qualité et d'authenticité, alors que la marque poursuit son expansion nationale dans le Tennessee, le Connecticut, le Kansas, le Kentucky, l'Ohio, l'Iowa, le Missouri, la Caroline du Nord, la Floride, l'Indiana, la Virginie, le Mississippi et le Minnesota.

American Rebel Holdings (NASDAQ: AREB) hat eine strategische Vertriebsvereinbarung mit Budweiser of Asheville, Inc. angekündigt, um American Rebel Light Beer in West-North Carolina einzuführen. Damit expandiert die Marke seit ihrem Start im September 2024 in ihr 13. Bundesland.

Budweiser of Asheville, ein unabhängiger Anheuser-Busch-Großhändler, der seit 1985 der Familie Wood gehört, bedient ein 12-County-Gebiet, darunter Asheville, Hendersonville und Waynesville. Mit rund 100–130 Mitarbeitern verfügt der Distributor über eine starke regionale Präsenz und vertreibt führende Marken wie Budweiser und Michelob sowie lokale Craft-Biere.

Die Partnerschaft entspricht der Strategie von American Rebel, mit etablierten Distributoren zusammenzuarbeiten, die Qualität und Authentizität teilen, während die Marke ihre landesweite Expansion in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi und Minnesota fortsetzt.

Positive
  • Expansion into Western North Carolina market through established distributor
  • Distribution network now spans 13 states with more planned
  • Partnership with reputable distributor serving 12-county area
  • Management expects better-than-expected account growth through 2026
Negative
  • No specific sales targets or financial metrics provided
  • Faces competition in crowded craft beer market

Insights

American Rebel's distribution expansion into Western NC with Budweiser of Asheville strengthens its growing 13-state footprint, accelerating account growth potential.

American Rebel's strategic partnership with Budweiser of Asheville represents a significant distribution milestone in the company's expansion efforts. This established Anheuser-Busch wholesaler, operating since 1967 and family-owned since 1985, provides access to a valuable 12-county region with strong beer culture and an extensive retail network.

The distributor's credentials are particularly noteworthy - they serve a 12-county area covering key markets like Asheville, Hendersonville, and Waynesville. With approximately 100-130 employees, Budweiser of Asheville has built decades-long relationships with retailers, restaurants, and bars, offering American Rebel immediate access to high-traffic retail environments including independent stores, chain grocers, and local taprooms.

This partnership aligns with American Rebel's broader distribution strategy, which has now reached 13 states since its September 2024 launch. The accelerating pace of distribution announcements noted by President Todd Porter suggests the company is executing effectively on its growth roadmap, potentially outpacing internal projections for account growth through 2026.

The distribution expansion timing is strategically sound. Western North Carolina represents an attractive market with its established craft beer culture, where Budweiser of Asheville already distributes local craft brands like Asheville Brewing Co. and Green Man Brewing. American Rebel's positioning as a "better for you" light beer with patriotic branding creates product differentiation in a competitive market space.

This systematic approach to distribution partnerships in multiple states demonstrates American Rebel is implementing a methodical market penetration strategy focused on regional beverage leaders rather than attempting broad national distribution prematurely - typically a more sustainable approach for emerging beverage brands.

Strategic Partnership Strengthens Distribution in 13 States

American Rebel Light Beer Continues to Execute Growth Plan with Established Regional Beverage Distribution Leaders like Budweiser of Ashville, Inc.

NASHVILLE, TN, Aug. 20, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), (www.americanrebel.com) the company behind American Rebel Light Beer (www.americanrebelbeer.com), today announced a new distribution partnership with Budweiser of Asheville, Inc.. This agreement expands American Rebel Light Beer’s presence into Western North Carolina, a region known for its strong beer culture and community connection. The partnership reflects American Rebel Beverages ongoing strategy to align with established distributors who share their commitment to quality, authenticity, and growth.

American Rebel announces the addition of a premier distribution partner: Bud of Asheville, recognized for its legacy of excellence and strong community engagement.

For nearly six decades, Budweiser of Asheville, Inc. has been a pillar of Western North Carolina’s beverage landscape. Founded in 1967 and independently owned by the Wood family since 1985, this Anheuser-Busch wholesaler has grown into a regional powerhouse. Budweiser of Asheville, Inc. distributes to a 12-county area that includes Asheville, Hendersonville, and Waynesville. With a reputation for unparalleled service and deep market knowledge, Budweiser of Asheville, Inc. has earned its place as a trusted partner to some of the world’s most iconic beverage brands.

While its portfolio is anchored by Anheuser-Busch giants like Budweiser and Michelob, Budweiser of Asheville, Inc. has also evolved to embrace local craft beers, which now account for a meaningful portion of its business. This includes beloved North Carolina names like Asheville Brewing Co., Green Man Brewing, Nantahala Brewing Co., and Bold Rock Hard Cider.

Budweiser of Asheville’s commitment to the community is as strong as its distribution network. Budweiser of Ashville, Inc. has fostered deep ties through local engagement and support for the region’s vibrant craft beer culture and outdoor lifestyle. Its hands-on approach, built through decades of relationships with retailers, restaurants, and bars, makes it an ideal partner for American Rebel Light Beer. The distributor’s extensive network ensures placement in high-traffic retail environments, including independent retailers, chain grocery stores, and local taprooms. Budweiser of Asheville, Inc. is a strong, mid-market, independent wholesaler with approximately 100–130 employees.

Todd Porter, President of American Rebel Beverage, commented:

“American Rebel is getting the top distributors of our choice, and we are overwhelmed with the response. Getting the right distribution partners, like Budweiser of Ashville, Inc. is key to a successful beverage launch, and American Rebel is the right beer at the right time. Our 'better for you' ingredients and the brand's authenticity make this an easy decision for partners who value quality. The pace of these distribution announcements is increasing, which should lead to better-than-expected account growth for the remainder of the year and throughout 2026. It’s truly an exciting time to be at American Rebel.”

American Rebel's Growing Distribution Network

American Rebel Light Beer continues to expand its reach nationwide. Since its launch in September 2024, the brand has rolled out in 13 states (with more on the way): Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi, Minnesota, and now Western North Carolina through Budweiser of Asheville, Inc. Each partnership reflects American Rebel’s deliberate strategy to align with distributors who share its vision of quality, authenticity, and patriotism.

Andy Ross, CEO of American Rebel Holdings, Inc., added:

“We’re more than a beer—we’re a symbol of American heritage and pride. As one of the fastest-growing beverage brands in the nation, we proudly showcase our patriotic spirit right on the can. It’s a call to action: stand tall, speak proudly, and celebrate the values that unite us.

Our partnership with Budweiser of Asheville, Inc. reflects our commitment to precision execution and strategic alignment. Rebel Light Beer is choosing partners who amplify our vision and deliver real results. This is just the beginning of our rise to becoming America’s next iconic beverage brand. Rebel Up America!”

About American Rebel Light Beer

American Rebel Light is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion. American Rebel Light Beer is America’s fastest-growing patriotic light beer brand. Launched in September 2024, the brand is crafted with “better for you” ingredients and a message of pride, authenticity, and independence. With a growing network of top-tier distributors and availability in 14 states, American Rebel is expanding rapidly as it works toward becoming one of the country’s next iconic beverage brands.

Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, it delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It’s brewed without added supplements and doesn’t contain corn, rice, or other sweeteners typically found in mass-produced beers.

For more information on American Rebel Light Beer, visit americanrebelbeer.com or follow @AmericanRebelBeer on social media.

About American Rebel Holdings, Inc. (NASDAQ: AREB)

American Rebel - America’s Patriotic Brand (www.americanrebel.com) began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the launch of American Rebel Light Beer, the company has entered the beverage market to overwhelming success.

Learn more at American Rebel Beer

Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story

Media Inquiries

Matt Sheldon
Matt@Precisionpr.co
917-280-7329

Distribution Opportunities

Todd Porter
President, American Rebel Beverage
tporter@americanrebelbeer.com

Investor Relations

ir@americanrebel.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts,” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended June 30, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

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FAQ

What is the new distribution partnership announced by American Rebel Holdings (AREB)?

American Rebel Holdings announced a partnership with Budweiser of Asheville, Inc. to distribute American Rebel Light Beer in Western North Carolina, covering a 12-county area including Asheville, Hendersonville, and Waynesville.

How many states does American Rebel Light Beer now distribute to in 2025?

American Rebel Light Beer now distributes to 13 states, including Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi, and Minnesota.

When did American Rebel Light Beer launch its operations?

American Rebel Light Beer launched in September 2024 and has since expanded to 13 states.

Who is the distributor Budweiser of Asheville and what is their market presence?

Budweiser of Asheville is an independent Anheuser-Busch wholesaler owned by the Wood family since 1985, employing 100-130 people and serving a 12-county area in Western North Carolina. They distribute major brands like Budweiser and Michelob, along with local craft beers.

What is American Rebel's expansion strategy for their light beer?

American Rebel's strategy focuses on partnering with established distributors who share their commitment to quality and authenticity, while emphasizing their 'better for you' ingredients and patriotic brand identity.
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