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Champion Safe Co. Welcomes Mountain Pass Safes: Montana’s Rising Leader in Security and Service

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Champion Safe Company (NASDAQ: AREBW), a subsidiary of American Rebel Holdings, has welcomed Mountain Pass Safes & Coins of Kalispell, Montana to its dealer network. The family-owned business, led by Steve and Kelly Rice, has demonstrated strong early performance with over $100,000 in Champion and American Rebel product purchases since March 2025.

Mountain Pass Safes offers comprehensive security solutions, including premium safes, expert delivery and installation services, gold and silver bullion, and emergency food essentials. The company specializes in handling complex deliveries and safe relocations, with capabilities to manage safes weighing over 2,300 lbs.

The partnership strengthens Champion Safe's presence in Montana while reinforcing their commitment to American-made craftsmanship and exceptional customer service in the high-security safe market.

Champion Safe Company (NASDAQ: AREBW), controllata di American Rebel Holdings, ha accolto nella propria rete di rivenditori Mountain Pass Safes & Coins di Kalispell, Montana. L’azienda a conduzione familiare, guidata da Steve e Kelly Rice, ha mostrato un avvio solido con oltre 100.000 $ di acquisti di prodotti Champion e American Rebel da marzo 2025.

Mountain Pass Safes offre soluzioni di sicurezza complete, tra cui casseforti di alta qualità, servizi professionali di consegna e installazione, lingotti d’oro e argento e scorte alimentari di emergenza. L’azienda è specializzata in consegne complesse e trasferimenti di casseforti, gestendo anche pesi superiori a 2.300 libbre.

La partnership rafforza la presenza di Champion Safe nel Montana, sottolineando l’impegno verso l’artigianato made in USA e un servizio clienti d’eccellenza nel mercato delle casseforti ad alta sicurezza.

Champion Safe Company (NASDAQ: AREBW), filial de American Rebel Holdings, ha incorporado a su red de distribuidores a Mountain Pass Safes & Coins de Kalispell, Montana. El negocio familiar, dirigido por Steve y Kelly Rice, ha mostrado un desempeño inicial sólido con más de 100.000 $ en compras de productos Champion y American Rebel desde marzo de 2025.

Mountain Pass Safes ofrece soluciones integrales de seguridad, incluyendo cajas fuertes premium, servicios profesionales de entrega e instalación, lingotes de oro y plata y suministros alimentarios de emergencia. La compañía se especializa en gestionar entregas complejas y traslados de cajas fuertes, con capacidad para manejar unidades de más de 2.300 libras.

La asociación fortalece la presencia de Champion Safe en Montana y refuerza su compromiso con la artesanía fabricada en Estados Unidos y un servicio al cliente excepcional en el mercado de cajas fuertes de alta seguridad.

Champion Safe Company (NASDAQ: AREBW)(American Rebel Holdings 자회사)는 몬태나주 캘리스펠에 위치한 Mountain Pass Safes & Coins를 딜러 네트워크에 합류시켰습니다. Steve와 Kelly Rice가 운영하는 가족 기업은 2025년 3월 이후 Champion 및 American Rebel 제품을 10만 달러 이상 구매하며 초반에 견조한 실적을 보였습니다.

Mountain Pass Safes는 프리미엄 금고, 전문 배송 및 설치 서비스, 금·은 주화 및 비상 식량 필수품 등 종합 보안 솔루션을 제공합니다. 또한 복잡한 배송 및 금고 이전을 전문으로 하며 2,300파운드가 넘는 금고도 처리할 수 있습니다.

이번 파트너십은 몬태나에서 Champion Safe의 입지를 강화함과 동시에, 미국산 장인 정신과 고도로 안전한 금고 시장에서 탁월한 고객 서비스를 향한 의지를 재확인합니다.

Champion Safe Company (NASDAQ: AREBW), filiale d’American Rebel Holdings, a intégré Mountain Pass Safes & Coins de Kalispell, Montana, à son réseau de revendeurs. L’entreprise familiale, dirigée par Steve et Kelly Rice, a réalisé un début solide avec plus de 100 000 $ d’achats de produits Champion et American Rebel depuis mars 2025.

Mountain Pass Safes propose des solutions de sécurité complètes, incluant des coffres-forts haut de gamme, des services de livraison et d’installation professionnels, des lingots d’or et d’argent ainsi que des vivres d’urgence. La société se spécialise dans les livraisons complexes et les déplacements de coffres, étant capable de gérer des coffres pesant plus de 2 300 lb.

Ce partenariat renforce la présence de Champion Safe dans le Montana tout en réaffirmant son engagement envers le savoir-faire américain et un service client d’exception sur le marché des coffres-forts haute sécurité.

Champion Safe Company (NASDAQ: AREBW), eine Tochtergesellschaft von American Rebel Holdings, hat Mountain Pass Safes & Coins aus Kalispell, Montana, in ihr Händlernetz aufgenommen. Das familiengeführte Unternehmen unter der Leitung von Steve und Kelly Rice zeigte einen starken Start mit über 100.000 $ an Käufen von Champion- und American Rebel-Produkten seit März 2025.

Mountain Pass Safes bietet umfassende Sicherheitslösungen, darunter Premium-Safes, professionelle Lieferung und Installation, Gold- und Silberbarren sowie Notfallnahrungsmittel. Das Unternehmen ist auf komplexe Lieferungen und Safe-Umzüge spezialisiert und kann Safes mit einem Gewicht von über 2.300 Pfund handhaben.

Die Partnerschaft stärkt die Präsenz von Champion Safe in Montana und bekräftigt zugleich das Bekenntnis zu amerikanischer Handwerkskunst und exzellentem Kundenservice im Markt für hochsichere Safes.

Positive
  • Strong initial performance with over $100,000 in product purchases since March 2025
  • Expansion of dealer network into Montana market
  • Diversified revenue streams through additional product offerings including bullion and emergency supplies
Negative
  • None.

Family-owned Mountain Pass Safes & Coins joins Champion Safe’s national network, reinforcing American-made craftsmanship and bolstering dealer expansion under American Rebel Holdings.

Provo, Utah, Aug. 19, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, is proud to welcome Mountain Pass Safes & Coins of Kalispell, Montana to its growing network of top-tier dealers. In just a few short months, Mountain Pass Safes has made a powerful impression — purchasing over $100,000 in Champion and American Rebel products since March and quickly becoming a trusted name in the Flathead Valley for premium safes, expert delivery, and customer-first service. This early success underscores a growing demand for durable, American-made security solutions that combine advanced engineering with the personal touch of a local business.

Family-Driven Security Business

Owner Steve Rice didn’t set out to buy a safe store. He set out to buy a safe — one that could protect his children from the firearms and valuables in his home. But after walking into a Champion Safe showroom and seeing the craftsmanship, security, and integrity behind the brand, he didn’t just buy a safe — he bought the whole store. That moment sparked a journey that led Steve and his wife Kelly from northern Arizona to Montana, where they reopened the business as Mountain Pass Safes & Coins. Their Kalispell showroom now serves the Flathead Valley and beyond, offering not just premium safes, but hands-on guidance, teaching customers about fire ratings, lock types, and proper installation. Mountain Pass emphasizes customer education, professional delivery, and secure installations — helping families protect what matters most.

What Customers Can Expect

  • Exclusive Access to Champion and American Rebel safes
  • Expert Delivery & Installation — even for safes over 2,300 lbs
  • White-Glove Service from a family-run team that treats every customer like their own
  • Secure Storage Solutions for firearms, documents, and precious metals
  • Trade-In Options for customers upgrading to larger or more secure models

Beyond Safes: Full-Service Security

Mountain Pass Safes is more than a safe store. It’s a hub for personal protection, preparedness, and peace of mind. In addition to safes, they offer gold and silver bullion, emergency food essentials, and gun safe accessories — all curated to help customers protect what matters most. Their team specializes in discreet, professional installations and safe relocations, with a reputation for handling even the most complex deliveries with care and precision. If it fits through the door, they’ll get it done — safely, securely, and respectfully.

Empowering Dealers for the Future

“Steve's entrepreneurial spirit and commitment to quality align perfectly with Champion Safe's values. His dedication to providing top-tier security solutions and exceptional customer service exemplifies the standards we uphold. We're proud to have Mountain Pass Safes as part of our dealer network.” — Thomas Mihalek, CEO of Champion Safe Co.

Champion Safe’s ongoing product and business improvements — from stronger builds to smarter margins — are designed with dealers like Mountain Pass in mind. Better products. Better margins. Better outcomes for their customers.

Trusted by Customers and the Community

Mountain Pass Safes is quickly earning a reputation for excellence. Customers praise their responsiveness, professionalism, and ability to deliver safes with precision and care. Their showroom is a destination for those seeking real security — not just storage — and their team is known for educating buyers on fire ratings, lock types, and installation best practices. From protecting families to securing precious metals, Mountain Pass Safes is helping Montanans prepare for the unexpected — with integrity, expertise, and a personal touch.

Dealer Perspective

“I’ve worked with a lot of products over the years, but Champion safes are in a league of their own,” said Steve Rice, owner of Mountain Pass Safes. “The build quality, the integrity of the company, and the support we’ve received have made this an incredible experience. I’m proud to offer Champion to my community.”

About Mountain Pass Safes & Coins

Mountain Pass Safes & Coins is Kalispell’s trusted destination for high-security safes, precious metals, and preparedness products. Family-owned and operated, the company provides expert delivery, professional installation, and white-glove service to customers across Montana and beyond. Learn more at mountainpasssafes.com.

About Champion Safe Company

Champion Safe Co. has been at the forefront of safe manufacturing for over 25 years, providing high-quality safes engineered for ultimate security and fire protection. Built entirely with 100% American-made, high-strength steel, Champion Safes feature full double steel doors, robust lock and bolt work and are backed by a lifetime warranty — with no China-built imports. Learn more at championsafe.com

About American Rebel Holdings, Inc. (NASDAQ: AREB)

American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space. Learn more at American Rebel Beer

Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts,” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of dealer expansion, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended June 30, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

Contact Information

Champion Safe Business Development Opportunities: Thomas.Mihalek@championsafe.com

Investor Relations: ir@americanrebel.com

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FAQ

What is the new partnership between Champion Safe and Mountain Pass Safes?

Champion Safe Company (NASDAQ: AREBW) has welcomed Mountain Pass Safes & Coins of Kalispell, Montana as a new dealer in their network. The partnership began in March 2025, with Mountain Pass making over $100,000 in product purchases.

What products and services does Mountain Pass Safes offer?

Mountain Pass Safes offers Champion and American Rebel safes, expert delivery and installation services, gold and silver bullion, emergency food essentials, and gun safe accessories. They specialize in handling safes over 2,300 lbs.

Who owns Mountain Pass Safes and where is it located?

Mountain Pass Safes is owned by Steve and Kelly Rice and is located in Kalispell, Montana, serving the Flathead Valley region.

How does this partnership benefit Champion Safe Company (AREBW)?

The partnership expands Champion Safe's dealer network into Montana, strengthens their American-made brand presence, and adds a dealer committed to premium service and customer education.
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