American Rebel Light Beer Wins Big at Knoxville Nationals—Uniting Sprint Car Racing, Patriotism, and Retail Placements with Knoxville Nationals and Jason Meyers Racing Sponsorship
American Rebel Light Beer (NASDAQ: AREB) made a significant brand activation at the 2025 Knoxville Nationals sprint car racing event, partnering with Jason Meyers Racing. The event, which attracted over 25,000 fans, marked the beer brand's official Sprint Car debut.
The company's sponsored driver, Spencer Bayston, secured 3rd place in Thursday's Qualifying Feature and 22nd place in Saturday's Championship A-Main. The brand achieved notable retail success, becoming a top 5 beer at Knoxville's Dingus Lounge during race week and establishing presence across Hy-Vee, Casey's, and independent retailers through Mahaska distribution.
The partnership aims to connect with patriotic racing fans while expanding retail distribution and brand awareness in key markets.
American Rebel Light Beer (NASDAQ: AREB) ha realizzato una significativa attività di branding ai Knoxville Nationals 2025 per le sprint car, in collaborazione con Jason Meyers Racing. L'evento, che ha richiamato oltre 25.000 tifosi, ha segnato il debutto ufficiale del marchio nelle Sprint Car.
Il pilota sponsorizzato dall'azienda, Spencer Bayston, si è classificato 3° nella Qualifying Feature di giovedì e 22° nella Championship A‑Main di sabato. A livello retail il marchio ha ottenuto risultati rilevanti, entrando tra le 5 birre più vendute al Dingus Lounge di Knoxville durante la settimana di gara e garantendo presenza su Hy‑Vee, Casey's e presso rivenditori indipendenti grazie alla distribuzione Mahaska.
La partnership punta a connettersi con gli appassionati di corse dal profilo patriottico e a espandere la distribuzione al dettaglio e la notorietà del marchio nei mercati chiave.
American Rebel Light Beer (NASDAQ: AREB) realizó una destacada activación de marca en los Knoxville Nationals 2025 de sprint car, en asociación con Jason Meyers Racing. El evento, que atrajo a más de 25,000 aficionados, supuso el debut oficial de la cerveza en las Sprint Car.
El piloto patrocinado por la compañía, Spencer Bayston, logró el 3.º puesto en la Qualifying Feature del jueves y el 22.º en la Championship A‑Main del sábado. En el ámbito minorista la marca consiguió un éxito notable, situándose entre las 5 cervezas más vendidas en el Dingus Lounge de Knoxville durante la semana de la carrera y estableciendo presencia en Hy‑Vee, Casey's y minoristas independientes gracias a la distribución de Mahaska.
La alianza busca conectar con los aficionados de perfil patriótico y ampliar la distribución minorista y la visibilidad de la marca en mercados clave.
American Rebel Light Beer (NASDAQ: AREB)는 Jason Meyers Racing과 협력해 2025년 Knoxville Nationals 스프린트카 대회에서 대대적인 브랜드 활동을 전개했습니다. 이 행사에는 25,000명 이상의 관중이 모였으며, 맥주 브랜드의 공식 스프린트카 데뷔 무대가 되었습니다.
회사가 후원하는 드라이버 Spencer Bayston은 목요일 예선 피처에서 3위를 차지했고 토요일 챔피언십 A-메인에서는 22위를 기록했습니다. 리테일 측면에서도 눈에 띄는 성과를 내어 레이스 기간 동안 Knoxville의 Dingus Lounge에서 톱5 맥주에 올랐고, Mahaska 유통을 통해 Hy‑Vee, Casey's 및 독립 소매점에 진출했습니다.
이번 파트너십은 애국심이 강한 레이싱 팬들과의 연결을 강화하고 핵심 시장에서 소매 유통과 브랜드 인지도를 확대하는 것을 목표로 하고 있습니다.
American Rebel Light Beer (NASDAQ: AREB) a mené une activation de marque importante lors des Knoxville Nationals 2025 de sprint car, en partenariat avec Jason Meyers Racing. L'événement, qui a attiré plus de 25 000 fans, a marqué le début officiel de la bière en Sprint Car.
Le pilote sponsorisé par la société, Spencer Bayston, a pris la 3e place lors de la Qualifying Feature du jeudi et la 22e place dans la Championship A‑Main du samedi. Sur le plan commercial, la marque a obtenu des résultats notables, se classant parmi les 5 bières les plus vendues au Dingus Lounge de Knoxville pendant la semaine de la course et s'installant chez Hy‑Vee, Casey's et des détaillants indépendants grâce à la distribution Mahaska.
Le partenariat vise à toucher les fans de course au profil patriote tout en élargissant la distribution en magasin et la notoriété de la marque sur les marchés clés.
American Rebel Light Beer (NASDAQ: AREB) führte beim 2025 Knoxville Nationals Sprint‑Car‑Event in Zusammenarbeit mit Jason Meyers Racing eine bedeutende Markenaktivierung durch. Die Veranstaltung, die mehr als 25.000 Fans anzog, markierte das offizielle Sprint‑Car‑Debüt der Biermarke.
Der vom Unternehmen gesponserte Fahrer, Spencer Bayston, belegte in der Qualifying Feature am Donnerstag den 3. Platz und im Championship A‑Main am Samstag den 22. Platz. Im Einzelhandel verzeichnete die Marke beachtliche Erfolge: Sie gehörte während der Rennwoche zu den Top‑5‑Bieren im Dingus Lounge in Knoxville und ist dank der Distribution durch Mahaska bei Hy‑Vee, Casey's und unabhängigen Händlern präsent.
Die Partnerschaft zielt darauf ab, patriotische Racing‑Fans anzusprechen und die Einzelhandelsdistribution sowie die Markenbekanntheit in wichtigen Märkten auszubauen.
- Achieved top 5 beer status at Dingus Lounge during race week
- Secured retail presence across major chains including Hy-Vee and Casey's
- Successfully reached 25,000+ target consumers through racing event
- Established strategic distribution partnership with Mahaska
- None.
American Rebel Light Beer and High Impact Motorsports Sponsorships Drive Brand Awareness and Consumer Connection for America’s Patriotic, God-Fearing, Constitution Loving, National Anthem Signing, Stand Your Ground Beer
Nashville, TN, Aug. 12, 2025 (GLOBE NEWSWIRE) -- American Rebel Light Beer (www.americanrebelbeer.com) and American Rebel Beverages, a division of American Rebel Holdings, Inc. (NASDAQ: AREB) (www.americanrebel.com) delivered a high-impact brand activation at the 2025 Knoxville Nationals, sprint car racing’s biggest stage. With over 25,000 fans in attendance, American Rebel Light Beer made its official Sprint Car debut, driving winning results both on the track with Jason Meyers Racing and in retail execution across Iowa.
Consumers enjoyed American Rebel Light Beer at the track, purchased it in local stores, and made it a top seller at the iconic Dingus Lounge—marking a winning weekend for Rebel Light, America’s fastest growing beer, on and off the dirt.
Sprint Car Strategy and Jason Meyers Racing Partnership with American Rebel Light Beer
American Rebel proudly partnered with Jason Meyers Racing, a two-time World of Outlaws champion and motorsports icon. Meyers’ team brought elite performance and fan excitement to Knoxville, reinforcing American Rebel’s commitment to excellence on and off the track.
“Jason Meyers Racing represents the grit, loyalty, and competitive spirit that defines our brand. American Rebel Beer is building something that Patriotic Racing Fans can rally behind— and enjoy at the track.”
— Andy Ross, CEO of American Rebel Holdings, Inc.
The weekend partnership between American Rebel Light Beer and Jason Myers Racing (“JMR”) was nothing short of phenomenal. JMR received countless comments on the car design and the American Rebel branding made an impact on and off the track. Fans and industry folks alike had nothing but positive things to say about the product – Rebel Light Beer – and it was clear the beer and the partnership with Jason Meyers Racing resonated with the Sprint Car community.
America’s Patriotic Beer – American Rebel Light - for America’s Most Loyal Fans
American Rebel Light Beer is a better-for-you, proudly American brew crafted for those who live with grit, freedom, and loyalty. Sprint Car fans are fiercely patriotic and deeply loyal—making them the ideal audience for our brand.
“Motorsports isn’t just a sponsorship—it’s our strategy. These fans are our people. We’re committed to turning race fans into lifelong American Rebel customers.”
— Andy Ross, CEO – American Rebel Holdings
“The Knoxville Nationals is the biggest stage in sprint car racing, and I’m proud to have represented American Rebel Light in front of that crowd. Thursday night was a great run for our team, and while Saturday didn’t go the way we hoped, the support from the fans and the brand was incredible. I’m grateful for the partnership and the opportunity to race with purpose.”
— Spencer Bayston, driver _ American Rebel Beer #14
Watch the full interview here: Post Race Interview
Retail and On-Premise Wins for Rebel Light Beer That Match the Racing Results
- Top 5 Beer at Dingus Lounge during race week—Knoxville’s iconic fan hub
- Retail presence across Hy-Vee, Casey’s, and independents—driving trial and repeat purchases
- Strategic distribution with Mahaska—expanding reach and merchandising impact
- Thousands of new customers engaged through on-site sampling and fan activations
Track Results That Roared
American Rebel Beer-sponsored driver Spencer Bayston, racing under Jason Meyers Racing, delivered a standout performance:
- 3rd Place in Thursday’s Qualifying Feature
- 22nd Place in Saturday’s Championship A-Main
His grit on the track mirrored our brand’s spirit—and helped drive visibility across fans and media.
Consumer Momentum and Investor Value
Knoxville wasn’t just a race—it was a retail testbed. American Rebel Light Beer proved its ability to:
- Convert fans into customers
- Drive retail velocity in competitive environments
- Expand distribution through strategic partnerships
- Align brand with high-affinity audiences
Why Knoxville and Sprint Cars Matter
- 25,000+ fans from across the country
- National media coverage and livestream reach
- Cultural relevance in the heart of America’s motorsports community
- Sprint Car Racing is a grassroots sport with deep loyalty—perfect for brand building
American Rebel Light Beer is accelerating. With motorsports at the heart of our marketing engine, we’re building a brand that wins with fans, retailers, and shareholders alike.
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space. Learn more at American Rebel Beer
Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story
About American Rebel Light Beer
American Rebel Light is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi and Minnesota. For more information about the launch events and the availability of American Rebel Beer, please visit American Rebel Beer or follow us on social media platforms @AmericanRebelBeer. American Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and
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Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts,” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
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