Champion Safe Co. Reports 30% Sales Growth with Northwest Safe — The Northwest’s Premier Retailer and a National Voice in Safe Security
Champion Safe Co., a subsidiary of American Rebel Holdings (NASDAQ: AREB), has reported a 30% year-over-year sales growth through its partnership with Northwest Safe. Northwest Safe, established in 1988, operates one of the nation's largest safe showrooms spanning 18,000 square feet with over 200 safes on display.
The company showcases the exclusive "Big Yellow Safe," manufactured by Champion, which stands as the industry's largest safe at 10-feet tall, 6-feet wide, and 4-feet deep, offering 240 cubic feet of storage space. Northwest Safe maintains showrooms in Seattle/Tacoma, Spokane/North Idaho, and Bozeman, MT, providing comprehensive services including safe sales, installation, restoration, and lock retrofitting.
Champion Safe Co., una filiale di American Rebel Holdings (NASDAQ: AREB), ha registrato una crescita delle vendite del 30% anno su anno grazie alla sua collaborazione con Northwest Safe. Fondata nel 1988, Northwest Safe gestisce uno dei più grandi showroom di casseforti del paese, con una superficie di 18.000 piedi quadrati e oltre 200 casseforti esposte.
L'azienda presenta l'esclusiva "Big Yellow Safe", prodotta da Champion, che rappresenta la più grande cassaforte del settore con dimensioni di 10 piedi di altezza, 6 piedi di larghezza e 4 piedi di profondità, offrendo uno spazio di stoccaggio di 240 piedi cubi. Northwest Safe dispone di showroom a Seattle/Tacoma, Spokane/North Idaho e Bozeman, MT, offrendo servizi completi tra cui vendita, installazione, restauro e aggiornamento delle serrature delle casseforti.
Champion Safe Co., una filial de American Rebel Holdings (NASDAQ: AREB), ha reportado un crecimiento en ventas interanual del 30% gracias a su asociación con Northwest Safe. Fundada en 1988, Northwest Safe opera una de las salas de exhibición de cajas fuertes más grandes del país, con una extensión de 18,000 pies cuadrados y más de 200 cajas fuertes en exhibición.
La compañía presenta la exclusiva "Big Yellow Safe", fabricada por Champion, que es la caja fuerte más grande de la industria con unas dimensiones de 10 pies de alto, 6 pies de ancho y 4 pies de profundidad, ofreciendo 240 pies cúbicos de espacio de almacenamiento. Northwest Safe cuenta con salas de exhibición en Seattle/Tacoma, Spokane/North Idaho y Bozeman, MT, brindando servicios integrales que incluyen venta, instalación, restauración y actualización de cerraduras.
Champion Safe Co.는 American Rebel Holdings (NASDAQ: AREB)의 자회사로서 Northwest Safe와의 협력을 통해 전년 대비 30% 매출 성장을 보고했습니다. 1988년에 설립된 Northwest Safe는 18,000평방피트 규모에 200개 이상의 금고를 전시하는 미국 최대 규모의 금고 전시장 중 하나를 운영하고 있습니다.
이 회사는 Champion이 제작한 독점 제품인 "Big Yellow Safe"를 선보이며, 업계에서 가장 큰 금고로 높이 10피트, 너비 6피트, 깊이 4피트 크기에 240입방피트의 저장 공간을 제공합니다. Northwest Safe는 시애틀/타코마, 스포캔/노스 아이다호, 보즈먼(MT)에 전시장을 운영하며 금고 판매, 설치, 복원 및 자물쇠 개조 등 종합 서비스를 제공합니다.
Champion Safe Co., une filiale de American Rebel Holdings (NASDAQ : AREB), a annoncé une croissance des ventes de 30 % d'une année sur l'autre grâce à son partenariat avec Northwest Safe. Fondée en 1988, Northwest Safe exploite l'une des plus grandes salles d'exposition de coffres-forts du pays, couvrant 18 000 pieds carrés avec plus de 200 coffres exposés.
L'entreprise présente l'exclusif "Big Yellow Safe", fabriqué par Champion, qui est le plus grand coffre-fort de l'industrie avec des dimensions de 10 pieds de haut, 6 pieds de large et 4 pieds de profondeur, offrant un espace de stockage de 240 pieds cubes. Northwest Safe dispose de salles d'exposition à Seattle/Tacoma, Spokane/North Idaho et Bozeman, MT, offrant des services complets incluant la vente, l'installation, la restauration et la modernisation des serrures de coffres-forts.
Champion Safe Co., eine Tochtergesellschaft von American Rebel Holdings (NASDAQ: AREB), meldet ein 30%iges Umsatzwachstum im Jahresvergleich durch die Partnerschaft mit Northwest Safe. Northwest Safe, gegründet 1988, betreibt eine der größten Tresor-Ausstellungen des Landes mit 18.000 Quadratfuß und über 200 ausgestellten Tresoren.
Das Unternehmen präsentiert den exklusiven "Big Yellow Safe", hergestellt von Champion, der mit einer Höhe von 10 Fuß, einer Breite von 6 Fuß und einer Tiefe von 4 Fuß der größte Tresor der Branche ist und 240 Kubikfuß Stauraum bietet. Northwest Safe unterhält Ausstellungen in Seattle/Tacoma, Spokane/North Idaho und Bozeman, MT und bietet umfassende Dienstleistungen wie Tresorverkauf, Installation, Restaurierung und Schlossumrüstung an.
- 30% year-over-year sales growth through Northwest Safe partnership
- Operates one of the largest safe showrooms in the country (18,000 square feet)
- Exclusive manufacturer of industry's largest safe product
- Strategic expansion with three showroom locations across the Pacific Northwest
- Heavy reliance on a single retail partner for significant sales growth
Insights
American Rebel's Champion Safe subsidiary reports 30% YoY sales growth through key dealer Northwest Safe, showing strong commercial performance.
The 30% year-over-year sales increase between Champion Safe Co. and Northwest Safe represents significant growth for this subsidiary of American Rebel Holdings (NASDAQ: AREB). This performance metric is particularly notable as it comes from what appears to be a strategic partnership with a major dealer in the safe and security market.
The growth specifically comes from Northwest Safe, described as a "benchmark account" and "thought leader" in the industry, suggesting this represents performance through one of Champion Safe's most important distribution channels. The release positions Northwest Safe as operating multiple showrooms across the Pacific Northwest with 18,000+ square feet of display space featuring over 200 safes, indicating substantial distribution reach.
While the press release is enthusiastic about the partnership, it's worth noting it doesn't provide absolute revenue figures or overall company performance metrics. The 30% growth is specifically through this single dealer relationship, not necessarily reflective of Champion Safe's total performance or American Rebel's overall business results.
The relationship appears focused on premium products with higher margins, as indicated by mentions of "better margins" and "better outcomes." This suggests a strategic approach to maximizing profitability through key partnerships rather than just volume sales.
Champion Safe's emphasis on American-made products and manufacturing (versus imported products) aligns with the parent company's "America's Patriotic Brand" positioning, showing brand consistency across the corporate structure while differentiating from competitors who may use imported products.
American Rebel Holdings, Inc. (NASDAQ: AREB) and Champion Safe Co. are committed to doing great business with top-tier partners who share our American values and proudly stand behind them — like Northwest Safe, a respected authority and unapologetic voice in the industry.
Provo, Utah, Aug. 07, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, is proud to announce a
This growth is more than a metric — it’s a reflection of a relationship built on shared values, mutual respect, and a relentless commitment to excellence. Northwest Safe isn’t just a dealer — they’re a benchmark account, a thought leader, and a family-run business that has earned its place as a cornerstone of the Pacific Northwest’s security landscape.
Known by the Company We Keep – Champion is honored to be working with Northwest Safe
“David and his team are more than partners — they’re pioneers,” said Thomas Mihalek, CEO of Champion Safe Co. “They’ve built something truly special in Enumclaw, and we’re proud to grow alongside them. At Champion, we believe you’re known by the company you keep — and Northwest Safe sets the bar.”
Champion Safe’s internal improvements — from product innovation to dealer support — are designed with elite partners like Northwest Safe in mind. Better products. Better margins. Better outcomes for their customers. It’s a win-win-win that reflects the power of true alignment.
What This Growth Means for Customers:
- Expanded access to Champion’s full line of premium safes
- Faster delivery and expert support through Northwest Safe’s trusted logistics team
- Unmatched peace of mind backed by two of the most respected names in the industry
Champion Safe continues to focus on quality and American made craftsmanship as All Champion safe models are made from
Northwest Safe - A Legacy of Selection, Service, Value and the Home of the Big Yellow Safe
Founded in 1988 by David and Patty Ballestrasse in Enumclaw, Washington, Northwest Safe began as a passionate alternative to big-box retailers that offered limited selection and little expertise. Today, they operate one of the largest safe showrooms in the country — over 18,000 square feet — with more than 200 safes on display and hundreds more in stock. Their team specializes in residential and commercial safe and vault sales, complex installations, safe restoration, lock retrofitting, and expert moving services — including challenging multi-story deliveries.
From the beginning, Northwest Safe has focused on offering customers a full selection of brands, sizes, colors, and accessories — backed by a knowledgeable staff and a highly trained delivery team. Their reputation for selection, service, and value is unmatched in the region.
Northwest Safe is home to the biggest, brightest, and boldest gun safe around! The proudly American Champion Big Yellow Safe is here to lock down your precious stash in the most extravagant way. And it’s not just big — it’s the largest safe in the industry, built exclusively by Champion and delivered to Northwest Safe as part of our valued relationship. No need to settle for small and boring — this bad boy is here to turn security into a statement! (Plus, you get bragging rights). The Big Yellow Safe is a Champion Gun Safe Your Collection Won’t Outgrow (for a while).
Step aside hidden gun safes and petite bedside safes. There ain’t nothing small or undercover about this beauty. She’s a stunner. This Champion gun safe is meant to be seen and ogled. Sure, we can’t find a furnace big enough to test its fire rating, but something this big is a beast no matter how you stack it.
The Big Yellow Safe FAQ
Where is The Big Yellow Safe Located?
Spokane baby! This bright yellow gal can be found at 8710 E Appleway Blvd. in Spokane Valley.
Can I Take Pictures with The Big Yellow Safe?
As long as she hasn’t been sold, you can definitely take pictures with her.
Pro Tip: Bust out your wide-angle. She’s a tall one.
Is This the Largest Gun Safe in the World?
While she’s not in the Guinness Book of World Records, we do believe this is the largest gun safe that’s ever been made. 10-feet tall, 6-feet wide, and 4-feet deep, she has an impressive 240 cubic feet of storage space and requires a forklift to move.
Is there anything I can’t store in this safe?
This is America. Once you purchase The Big Yellow Safe, you can put anything in her that you want. But she’s not really designed to hold emotional baggage.
NW Safe - More Than a Store — A Powerful and Growing Voice in the Industry through “Safe Space”
Northwest Safe’s influence extends far beyond its showroom. Through its “Safe Space” podcast and blog, the team tackles industry myths, shares behind-the-scenes insights, and highlights the human side of security — from what people store in their safes to the tools and techniques behind complex installations. Their YouTube channel features educational content and real-world demonstrations, including how to install a 1,350-pound safe with precision and care.
Master Safe Technician Jeff Snope, a UTI graduate with ASE Master Certification, exemplifies the technical excellence that defines Northwest Safe. His work blends mechanical skill with customer empathy — reminding clients to check their batteries before calling for help, and ensuring every lock conversion or repair is done right the first time.
NW Safe is Trusted by Customers in the Communities it serves throughout the Pacific Northwest
With hundreds of five-star reviews across platforms like Google, Yelp, and Angi, Northwest Safe is consistently praised for its professionalism, responsiveness, and white-glove service. Customers rave about the team’s ability to handle difficult installs, educate buyers, and deliver safes with care and precision.
Northwest Safe Showrooms
Seattle/Tacoma
Explore more than 200 unique safes on display, conveniently located just one hour from Seattle.
Spokane/North Idaho
Eastern Washington and Idaho’s premier destination for in-stock gun safes and full-service deliveries.
Bozeman, MT
Biggest selection of in-stock and ready-to-deliver gun safes in the greater Bozeman area.
As Champion Safe Co. continues to innovate and expand, customers and top-tier dealers like Northwest Safe can expect even more exciting developments ahead — all rooted in quality, security, and service.
About Northwest Safe
Northwest Safe is a trusted provider of safes and vaults serving Washington, Oregon, Idaho, and Montana. Located just outside Seattle in Enumclaw, Washington, the family-owned business has specialized in high-quality gun safes, vault doors, expert maintenance, and professional installation since 1988. Learn more at nwsafe.com
About Champion Safe Company
For over 25 years, Champion Safe Company has led the industry in manufacturing high-security safes known for superior craftsmanship, fire protection, and reliability. Champion safes are trusted by homeowners, gun owners, and businesses nationwide. Learn more at championsafe.com
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel Holdings, Inc. is a lifestyle brand representing American values, producing branded safes, personal protection items, patriotic apparel, and beverages. Its products are designed for consumers who celebrate American values and freedom. Learn more at americanrebel.com and americanrebelbeer.com.
Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of the partnership, actual revenues for fiscal 2025, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
Media Inquiries
Matt Sheldon
Matt@Precisionpr.co
917-280-7329
Distribution Opportunities
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President, American Rebel Beverage
Investor Relations and General Inquiries
ir@americanrebel.com
info@americanrebel.com
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FAQ
What is the sales growth reported by Champion Safe Co. with Northwest Safe in 2025?
What are the dimensions of Champion Safe's Big Yellow Safe?
How many showroom locations does Northwest Safe operate for Champion Safe products?
What is the size of Northwest Safe's main showroom?
Does Champion Safe manufacture their safes in America?
