American Rebel Light Beer is Delivering Powerful Sales Performance and Increasing Market Share Momentum at its Inaugural Debut at the Knoxville Nationals, Approximately 25,000 Fans Expected Saturday
American Rebel Holdings (NASDAQ: AREB) is making significant strides with its American Rebel Light Beer at the 2025 Knoxville Nationals, a premier sprint car racing event expecting 25,000 fans on Saturday. The company is leveraging its sponsorship of Spencer Bayston's No. 14 Sprint Car, who secured a 7th place finish in the preliminary feature and qualified for Saturday's championship lineup.
The brand has established a strategic partnership with the iconic Dingus Lounge, positioned across from Knoxville Raceway, where American Rebel Light is the featured promotional special. Additionally, the company announced distribution through Mahaska Bottling Company, marking a significant expansion in the Midwest market.
American Rebel Light Beer, positioned as a premium domestic light lager, contains approximately 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving. The all-natural beer is brewed without corn, rice, or added sweeteners, targeting health-conscious consumers.
American Rebel Holdings (NASDAQ: AREB) sta facendo importanti progressi con la sua American Rebel Light Beer ai Knoxville Nationals 2025, un prestigioso evento di sprint car che per sabato prevede 25.000 spettatori. L'azienda sfrutta la sponsorizzazione della Sprint Car n. 14 di Spencer Bayston, che ha ottenuto il 7° posto nella gara preliminare e si è qualificata per la lineup del campionato di sabato.
Il marchio ha stretto una partnership strategica con l'iconico Dingus Lounge, situato di fronte al Knoxville Raceway, dove l'American Rebel Light è la promozione in evidenza. Inoltre, la società ha annunciato la distribuzione tramite Mahaska Bottling Company, segnando una significativa espansione nel mercato del Midwest.
L'American Rebel Light Beer, posizionata come una lager chiara nazionale di fascia premium, contiene circa 100 calorie, 3,2 g di carboidrati e 4,3% ABV per porzione da 12 oz. La birra totalmente naturale è prodotta senza mais, riso o dolcificanti aggiunti, rivolta ai consumatori attenti alla salute.
American Rebel Holdings (NASDAQ: AREB) está logrando avances importantes con su American Rebel Light Beer en los Knoxville Nationals 2025, un evento de primer nivel de sprint car que espera 25,000 aficionados el sábado. La compañía aprovecha su patrocinio del auto Sprint nº 14 de Spencer Bayston, que obtuvo el 7.º lugar en la carrera preliminar y se clasificó para la alineación del campeonato del sábado.
La marca ha establecido una alianza estratégica con el emblemático Dingus Lounge, ubicado frente al Knoxville Raceway, donde American Rebel Light es la promoción destacada. Además, la empresa anunció la distribución a través de Mahaska Bottling Company, lo que representa una expansión significativa en el mercado del Medio Oeste.
American Rebel Light Beer, posicionada como una lager ligera nacional premium, contiene aproximadamente 100 calorías, 3,2 g de carbohidratos y 4,3% ABV por servicio de 12 oz. La cerveza totalmente natural se elabora sin maíz, arroz ni edulcorantes añadidos y está dirigida a consumidores preocupados por la salud.
American Rebel Holdings (NASDAQ: AREB)는 2025년 프리미어 스프린트카 대회인 Knoxville Nationals에서 American Rebel Light Beer로 큰 진전을 보이고 있으며, 토요일에 25,000명의 팬이 방문할 것으로 예상됩니다. 회사는 예선 피처에서 7위를 기록하고 토요일 챔피언십 라인업에 진출한 Spencer Bayston의 14번 스프린트카 후원을 활용하고 있습니다.
브랜드는 Knoxville Raceway 맞은편에 위치한 상징적인 Dingus Lounge와 전략적 파트너십을 맺었으며, American Rebel Light가 그곳의 주요 프로모션 상품으로 자리잡고 있습니다. 또한 회사는 중서부 시장에서의 큰 확장을 의미하는 Mahaska Bottling Company를 통한 유통을 발표했습니다.
American Rebel Light Beer는 프리미엄 국내 라이트 라거로 포지셔닝되어 있으며, 12온스 기준 한 서빙에 약 100칼로리, 탄수화물 3.2g, 도수 4.3% ABV를 함유합니다. 이 천연 제품은 옥수수, 쌀 또는 첨가당 없이 양조되어 건강을 의식하는 소비자를 겨냥합니다.
American Rebel Holdings (NASDAQ: AREB) réalise des avancées notables avec son American Rebel Light Beer aux Knoxville Nationals 2025, un événement phare de sprint car qui attend 25 000 fans samedi. La société tire parti de son parrainage de la Sprint Car n°14 de Spencer Bayston, qui a obtenu la 7e place lors de l'épreuve préliminaire et s'est qualifiée pour la grille du championnat samedi.
La marque a établi un partenariat stratégique avec l'emblématique Dingus Lounge, situé en face du Knoxville Raceway, où American Rebel Light est la promotion mise en avant. De plus, la société a annoncé la distribution via Mahaska Bottling Company, marquant une expansion significative sur le marché du Midwest.
American Rebel Light Beer, positionnée comme une lager légère nationale premium, contient environ 100 calories, 3,2 g de glucides et 4,3% ABV par portion de 12 oz. Cette bière entièrement naturelle est brassée sans maïs, riz ni édulcorants ajoutés, visant les consommateurs soucieux de leur santé.
American Rebel Holdings (NASDAQ: AREB) macht mit seinem American Rebel Light Beer Fortschritte bei den Knoxville Nationals 2025, einem erstklassigen Sprint-Car-Event, das am Samstag 25.000 Fans erwartet. Das Unternehmen nutzt sein Sponsoring des Sprintwagens Nr. 14 von Spencer Bayston, der in der Vorlaufwertung den 7. Platz belegte und sich für die Championship-Aufstellung am Samstag qualifizierte.
Die Marke hat eine strategische Partnerschaft mit der legendären Dingus Lounge geschlossen, die sich gegenüber dem Knoxville Raceway befindet, wo American Rebel Light als Sonderpromotion im Fokus steht. Zudem kündigte das Unternehmen die Distribution über die Mahaska Bottling Company an, was eine bedeutende Expansion im Mittleren Westen bedeutet.
American Rebel Light Beer, positioniert als premium-inländisches Light-Lager, enthält pro 12-oz-Portion ca. 100 Kalorien, 3,2 g Kohlenhydrate und 4,3% ABV. Das naturbelassene Bier wird ohne Mais, Reis oder zugesetzte Süßstoffe gebraut und richtet sich an gesundheitsbewusste Verbraucher.
- Strategic motorsports sponsorship reaching core demographic of patriotic fans
- Secured distribution partnership with Mahaska Bottling Company for Midwest expansion
- Premium positioning with better-for-you product specifications (100 calories, 3.2 carbs)
- Strong venue presence at Knoxville Nationals with expected 25,000 attendees
- Limited current distribution footprint with focus primarily on Midwest region
Patriotic Lifestyle Brand Captures High-Speed Action and Deep Community Engagement to Reach Core Consumer Base with a "Better-for-You" Light Lager Alternative
American Rebel Holdings Inc. (NASDAQ: AREB) and American Rebel Light Beer are thrilled to introduce our latest Motorsports Sponsorship- Spencer Bayston's No. 14 Sprint Car
Nashville, TN, Aug. 08, 2025 (GLOBE NEWSWIRE) -- [NASDAQ: AREB] — American Rebel Holdings, Inc., (NASDAQ: AREB), America’s Patriotic Brand (www.americanrebel.com) and the creator of American Rebel Light Beer (www.americanrebelbeer.com) and the country’s fastest-growing patriotic lifestyle brand, is making a bold statement at the 2025 Knoxville Nationals with high-speed action on the track and strategic, grassroots engagement off it. The company is successfully leveraging its flagship sponsorship of a world-class motorsports event to connect with a core demographic of loyal, patriotic fans and solidify American Rebel Light as their beer of choice.
“American Rebel Light wasn’t brewed to fit in—it was made to stand tall and take the lead. It’s for the bold, the fast, the unapologetically patriotic. Hard-working Americans who love their country, love their freedom, and don’t take orders from anyone. From dirt tracks to drag strips, from backyards to big stages—Rebel Light is the beer of race fans, music lovers, and freedom fighters. They don’t ask for permission. They just Rebel Up. And now, they’re demanding Rebel Light everywhere.” Andy Ross, CEO, American Rebel Holdings, Inc. “Rebel Light is coming hard with aggressive expansion, top-tier distribution, and zero compromise. We’re the fastest-growing beer in America—and if you believe in freedom, flavor, and flying your flag high, it’s time to join the rebellion. Crack open a cold one and make your stand. This is your beer. This is your moment. This is Rebel Light.”
American Rebel Light Beer Powers Spencer Bayston's No. 14 Car at Knoxville Nationals
As the flagship sponsor of sprint car driver Spencer Bayston, American Rebel Light is front and center in one of the most iconic motorsports events in the country. Bayston, driving the American Rebel Light No. 14 car for Jason Meyers Racing, LLC, delivered a strong performance in last night’s preliminary feature, finishing 7th overall in a stacked field of elite competitors. His consistent speed and aggressive driving have earned him a spot in Saturday’s championship lineup, where he’ll compete for a top finish under the American Rebel Light banner. The car’s clean, bold design and unmistakable branding have made it one of the most photographed entries of the week, capturing attention from fans, media, and sponsors alike.American Rebel Light Beer Proudly Introduces Spencer Bayston's No. 14 Car, Dominating the Track at Knoxville Nationals
Tonight’s schedule at Knoxville Raceway includes the Hard Knox Qualifier, where drivers battle for final transfer spots into Saturday’s A-Main. Saturday night marks the Knoxville Nationals Championship Feature, the crown jewel of sprint car racing, drawing over 25,000 fans and the sport’s biggest names. American Rebel Light will be represented not only on the track but across the venue with signage and branded fan giveaways.
American Rebel Light Beer: Fueling Race Fans and Patrons at the Legendary Dingus Lounge
Beyond the track, American Rebel is proud to have a pivotal partnership with the legendary Dingus Lounge Dingus Lounge | Facebook), a historic bar located directly across from Knoxville Raceway that is known as the "unofficial headquarters for sprint car fans". Throughout Nationals week, American Rebel Light is the featured promotional special, with branded swag, signage, and street team activations bringing the brand’s patriotic vibe to life. This partnership reinforces American Rebel’s commitment to supporting local businesses and connecting with the community that fuels the sport.
“This is what American Rebel is all about,” said Todd Porter, President of American Rebel Beverage. “We’re proud to support a talented driver - Spencer Bayson, a world-class team - Jason Meyers Racing, and a legendary racetrack - Knoxville — and thrilled to be across the street at Dingus, raising a can with the fans who make this sport great. Knoxville is Sprint Car country, and American Rebel Light belongs here.”
Iowa Distribution Kickoff – Mahaska Bottling Company
Mahaska Bottling Company is a 7th-generation, family-owned distributor headquartered in Oskaloosa, Iowa. Our partnership with Mahaska marks a major milestone in Midwest expansion, with Rebel Light Beer now available at Knoxville Raceway and Dingus Lounge, “Iowa’s Most Notorious Bar.”
For consumers seeking a beer that aligns with their values and a healthier lifestyle, American Rebel Light is the clear answer. It is a Premium Domestic Light Lager that is all-natural, crisp, clean, and bold, brewed without added supplements and free of corn, rice, or other sweeteners typically found in mass-produced beers. At approximately 100 calories, 3.2 carbohydrates, and
American Rebel Light Beer – Making Beer Healthy Again – and Better for You
With approximately 100 calories, 3.2 carbohydrates, and
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel Holdings, Inc. is a patriotic lifestyle brand rooted in American values. Through its beverage division, the Company delivers bold, refreshing products that resonate with freedom-loving consumers nationwide.
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.
Learn more at www.americanrebel.com
Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story
About American Rebel Light Beer
American Rebel Light is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion.
Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi and Minnesota. For more information about the launch events and the availability of American Rebel Beer, please visit americanrebelbeer.com or follow us on social media platforms (@AmericanRebelBeer).
American Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and
Media Inquiries
Matt Sheldon
Matt@Precisionpr.co
917-280-7329
American Rebel Beer Distribution Opportunities
Todd Porter
President, American Rebel Beverage
tporter@americanrebelbeer.com
American Rebel Holding, Inc. Investor Relations
ir@americanrebelbeer.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts,” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
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