American Rebel Holdings, Inc. develops and markets patriotic lifestyle products across safes, personal security solutions, branded apparel, accessories, and American Rebel Light Beer. News about AREB commonly centers on beer distribution and venue placements, motorsports and event sponsorships, dealer activity for Champion Safe products, and updates from the company's beverage and safe-storage subsidiaries.
Company updates also cover capital-market and corporate-status matters, including Nasdaq trading and listing communications, reverse stock split actions, stockholders' equity disclosures, common stock and warrant trading, and shareholder updates tied to the company's public-company compliance efforts.
American Rebel Holdings (NASDAQ: AREB) received a delinquency notification from Nasdaq on November 22, 2024, for failing to timely file its Q3 2024 10-Q report. The delay resulted from the dismissal of their independent auditor, BF Borgers CPA PC, who is no longer permitted to practice before the Commission. The company has retained GBQ Partners to complete reaudits for 2022-2023 and review Q3 2024 financials.
While the notice doesn't immediately affect AREB's Nasdaq listing, the company must submit a compliance plan by January 21, 2025. If accepted, Nasdaq may grant an extension until May 19, 2025, to regain compliance.
American Rebel Holdings (NASDAQ: AREB) has announced the debut of its American Rebel Light Lager at The Local Nashville and The Local Hendersonville venues. The beer launch was arranged by Tennessee distributor Best Brands, Inc. The Local, owned by Geoff Reid, is known for supporting original live music and providing a relaxed atmosphere for songwriters and artists. The venues are located near Centennial Park in Nashville and in The Street of Indian Lake development in Hendersonville. American Rebel Light Beer, produced in partnership with AlcSource, is marketed as a Premium Domestic Light Lager.
American Rebel Holdings (NASDAQ: AREB) supported the after-party at Scoreboard Opry Bar & Grill following Metro Nashville Police Department's 30th Annual Toy Parade. The event, organized with Boswell's Harley-Davidson, serves as the main fundraising event for MNPD's Christmas Basket Program. American Rebel Light Beer was featured as the main beer at the venue. The toy parade has historically been successful, raising over $67,000 last year and more than $1,000,000 over 30 years. The program will deliver food and toys to over 200 Nashville families on Christmas Eve morning. Best Brands, Inc., American Rebel Beer's Tennessee distributor, arranged this as the first of many supporting events in Tennessee.
American Rebel Holdings (NASDAQ: AREB) has expanded its beer distribution network by partnering with Clark Distributing Company in Kentucky. Clark, a premier distributor with over 55 years of experience and access to more than 5,000 customers, will distribute American Rebel Light Lager throughout their Kentucky territory by year-end. The agreement follows American Rebel's recent introduction of a 16oz 'Tall Boy' can alongside their existing 12oz offering. The beer is produced in partnership with AlcSource, the largest integrated beverage development and production solutions provider in the U.S.
Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), announces the reintroduction of the SAFE GUARD® brand with two new models: the Sport 20™ and BTC 12™. The Sport 20 features 3 layers of fireboard, 14-gauge steel construction, and weighs 403 lbs, while the BTC 12 offers a lightweight design at 115 lbs with 16/18-gauge steel construction. Champion Safe Co., which delivered $15.6 million in revenue last year, expects these new models to drive future expansion. Both models will be available through authorized retailers in 2025.
American Rebel Holdings, Inc. (NASDAQ: AREB) has regained compliance with NASDAQ's minimum bid price requirement. The company received formal notice on October 16, 2024, confirming that its common stock maintained a closing bid price of $1.00 or greater for 10 consecutive business days from October 2 to October 15, 2024. This resolves the compliance issue initially raised on October 23, 2023.
CEO Andy Ross expressed satisfaction with the resolution, stating that the company can now focus on improving its Champion Safe and American Rebel Beverage business units. He highlighted the successful launch of American Rebel Light, a domestic premium light lager beer, which has exceeded expectations since its first production run in late August 2024. The beer is now available in retail establishments and on-premise accounts within distributor service territories.
Champion Safe has streamlined operations and product offerings, reducing monthly expenses and preparing for scale with a new rightsized product mix. The company plans to introduce new products in Q4 and Q1 of the following year to meet market demand.
American Rebel Holdings, Inc. (NASDAQ: AREB) has announced the Connecticut launch party for American Rebel Light Beer at Toad's Place in New Haven on October 15, 2024. The event, presented by Dichello Distributors, Connecticut's largest private Anheuser-Busch distributor, will feature a live performance by Andy Ross, CEO of American Rebel.
Toad's Place, known for hosting famous acts, will serve as the venue to introduce American Rebel Light Beer to the Connecticut market. The launch party aims to celebrate patriotism and great beer. John Hall, President of Dichello Distributors, expressed enthusiasm for bringing the rapidly growing American Rebel Light Beer to Connecticut.
The event starts at 7:30 pm ET on October 15, 2024, at Toad's Place, 300 York St, New Haven, CT 06511. Tickets are available through Toad's Place website.
American Rebel Holdings (NASDAQ: AREB) announced its participation in the NHRA FallNationals Pre-Stage Fan Fest on October 10, 2024, in Waxahachie, Texas. CEO Andy Ross will headline the music main stage, and the company's Light Beer bus will be present. The free event runs from 6-9 p.m. at Railyard Park.
The Pre-Stage Fan Fest features one of the largest autograph sessions in motorsports, with over 50 NHRA Mission Foods Drag Racing Series stars attending. American Rebel Light Beer was also provided at the previous night's Champions Dinner.
The Texas NHRA FallNationals is the 18th race in the NHRA Mission Foods Drag Racing Series and the fourth round of the Countdown to the Championship. This event marks a strategic opportunity for American Rebel to showcase its beer brand to a patriotic fanbase.
American Rebel Holdings, Inc. (NASDAQ: AREB) has announced the shipment and delivery of its initial order of American Rebel Light Lager in 12oz and 16oz "Tall Boy" cans to Best Brands Incorporated in Nashville, Tennessee. Best Brands will focus on expanding American Rebel Light Beer distribution throughout Tennessee, with an initial emphasis on Nashville's leading on-premise bars, restaurants, and entertainment venues.
The partnership aims to capitalize on Nashville's booming economy, growing population, and the millions of visitors to "Music City." American Rebel Beer and Best Brands have secured commitments from several iconic bars in Nashville's Entertainment and Broadway districts. The company expects this partnership to create viral demand for American Rebel Light Beer as visitors return home with fond memories of their Nashville experience.
American Rebel Light Beer, produced in partnership with AlcSource, recently completed its first full production run of 12oz and 16oz "Tall Boy" cans. The company reports that demand for their premium light lager continues to exceed expectations.
American Rebel Holdings, Inc. (NASDAQ: AREB) announced that its subsidiary, American Rebel Beverages, , has received a multi-pallet re-stocking order for 12-packs of 12oz cans of American Rebel Light Beer from Kansas' Standard Beverage. This reorder expands the reach of the beer and highlights its persistent demand. The order was shipped from the company's recently completed full production run.
American Rebel Light Lager debuted in Kansas with Standard Beverage in June 2024 at the Country Stampede music festival. As of October 1, 2024, Standard Beverage has added approximately 36 new retail locations, bringing the total locations stocking American Rebel Light Lager in Kansas to 140. The beer is produced in partnership with AlcSource, the largest integrated provider of beverage development, sourcing, and production solutions in the U.S.