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American Rebel Holdings, Inc. develops and markets patriotic lifestyle products across safes, personal security solutions, branded apparel, accessories, and American Rebel Light Beer. News about AREB commonly centers on beer distribution and venue placements, motorsports and event sponsorships, dealer activity for Champion Safe products, and updates from the company's beverage and safe-storage subsidiaries.
Company updates also cover capital-market and corporate-status matters, including Nasdaq trading and listing communications, reverse stock split actions, stockholders' equity disclosures, common stock and warrant trading, and shareholder updates tied to the company's public-company compliance efforts.
American Rebel Holdings, Inc. (NASDAQ: AREBW) announces a distribution deal with Missouri Eagle for American Rebel Light beer in 18 southwest Missouri counties, including the popular Lake of the Ozarks area. CEO Andy Ross expresses excitement about entering this market, highlighting the region's significance as a major destination for recreational activities. Lake of the Ozarks, Missouri's largest state park, attracts 2.5 million annual visitors, with over 100,000 on peak summer weekends.
Missouri Eagle, an Anheuser-Busch distributor, will introduce American Rebel Light to this key market. Bennett Brown, Missouri Eagle's Wine and Spirits Brand Manager, reports positive feedback on product samples and team enthusiasm. This partnership aligns with American Rebel's strategy of collaborating with major distributors across the country.
American Rebel Holdings, Inc. (NASDAQ: AREB) has appointed James "Todd" Porter as President of American Rebel Beverages, , a wholly-owned subsidiary. Porter, a beverage industry veteran with 24+ years of experience, will lead the consumer product beverage division based in Nashville, Tennessee. He will be responsible for P&L, manufacturing, sales, marketing, and strategic growth, including additional beverage production extensions.
Porter's background includes retail, wholesale, and small business management, as well as military service. He most recently served as General Manager of Veterans United Craft Brewery. His experience spans sales, business development, market expansion, and distribution across various retail channels.
American Rebel CEO Andy Ross praised Porter's qualifications and alignment with the brand's patriotic values. The company aims to compete in the $110+ billion beer market with its American Rebel Light Beer, positioning it as "America's Patriotic Brand."
American Rebel Holdings (NASDAQ: AREB) has announced the start of full production for American Rebel Light Beer, a premium domestic light lager. The company is taking initial stocking orders from distributors in Tennessee and Connecticut, with reorders from Ohio and Kansas. The beer is scheduled to be available to distributors' customers right after Labor Day.
CEO Andy Ross highlighted successful partnerships with major distributors, including Standard Beverage in Kansas, Bonbright Distributors in Ohio, Best Brands in Tennessee, and Dichello Distributors in Connecticut. The beer has already been placed in nearly 200 retail locations in Kansas and launched at Tony Stewart's Eldora Speedway in Ohio.
American Rebel expects beer sales to reach approximately $1 million for 2024, with rapid growth anticipated in 2025.
American Rebel Holdings (NASDAQ: AREB) reported financial results for Q2 and H1 2024. Key highlights include:
- H1 2024 revenue: $7.3 million
- Q2 2024 revenue: $3.3 million
- H1 2024 Adjusted EBITDA: $(3.7) million
- Q2 2024 Adjusted EBITDA: $(2.6) million
The company successfully launched American Rebel Beer at Country Stampede and secured distribution partnerships in Ohio, Tennessee, Kansas, and Connecticut. American Rebel Light Beer is now available in over 150 retail locations in Kansas. The company plans full-scale beer production in August 2024 and aims to expand its distribution network. Despite seasonal challenges in the safe business, American Rebel is focusing on operational improvements and new products to drive profitability in 2025.
American Rebel Holdings, Inc. (NASDAQ: AREBW) celebrated reaching the finals as the primary sponsor of Matt Hagan's Dodge SRT Hellcat Funny Car at the Lucas Oil NHRA Nationals. The Rebel Light car received significant exposure during the FOX broadcast, running four races in the television window. Matt Hagan expressed gratitude to American Rebel and CEO Andy Ross for their support. American Rebel Beer, a premium domestic light lager, gained attention at the event, with many inquiries about its availability. The beer is currently sold at Tony Stewart's Eldora Speedway and in several states, with plans for expansion.
American Rebel Holdings, Inc. (NASDAQ: AREB) is the primary sponsor of Matt Hagan's Dodge SRT Hellcat Funny Car at the Lucas Oil NHRA Nationals in Brainerd, MN. Hagan, a four-time season champion with 51 Funny Car wins, previously won at Brainerd in 2021 and has secured four number 1 qualifiers there. American Rebel Beer, described as 'America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer,' is currently available at Tony Stewart's Eldora Speedway and in several states, with plans for expansion.
CEO Andy Ross expressed pride in the partnership, highlighting the mutual benefits and the company's increased involvement following last year's championship. The sponsorship aligns with American Rebel's brand identity as a designer and marketer of beer, safes, and personal security products.
American Rebel Holdings (NASDAQ: AREB) has reported a successful launch of its American Rebel Light Lager ('Rebel Light'). Key highlights include:
1. Distribution in over 125 retail locations in Kansas through Standard Beverage
2. Sponsorship and presence at the Country Stampede Music Festival.
3. Launch at Tony Stewart's Eldora Speedway with Bonbright Distributors.
4. Upcoming launch in Tennessee with Best Brands, securing commitments from major Nashville bars.
5. Future distribution in Connecticut with Dichello Distributors.
6. Commitment from Texas Motorplex for season-long sales.
7. Sponsorship of Matt Hagan's NHRA funny car, with featured sponsorship at the Lucas Oil NHRA Nationals.
CEO Andy Ross expressed confidence in capturing a share of the $110+ billion beer market, citing the brand's positioning and market timing.
American Rebel Holdings has announced the successful launch of its new product, American Rebel Light Lager, at the Country Stampede Music Festival in Bonner Springs, Kansas from June 27-29. The launch marks the first time Rebel Light was available for purchase in Kansas, distributed by Standard Beverage The event featured ads on jumbotrons, wrist bands, and the front of the stage. The exposure helped the company secure over 100 retail locations in Kansas. The festival saw American Rebel Beer sponsoring the 'Party Pit,' where attendees and musicians, including LOCASH, engaged with the product.
The festival included performances by Chris Janson, Riley Green, and Jon Pardi. Both American Rebel and Standard Beverage have strong local ties to Kansas, with facilities and long-standing histories in the region.
American Rebel Holdings announced that its American Rebel Light Beer is now available in over 100 retail locations across Kansas, including 75 liquor stores, 25 grocery stores, and 4 convenience stores.
The company, which specializes in safes, personal security, self-defense products, and apparel, is working with distributors to expand its beer's reach. CEO Andy Ross mentioned plans for nationwide distribution, leveraging a partnership with AlcSource and current agreements with distributors in Connecticut, Ohio, and Tennessee.
With full production set to commence in 30 days, American Rebel aims to capture market share with its premium, value-oriented light lager.
American Rebel Holdings has signed a distribution agreement with Dichello Distributors to market its American Rebel Light beer in Connecticut. Dichello, a family-founded company with almost 90 years of experience, will leverage its extensive distribution network to introduce the beer to local stores and bars. The partnership aims for a rapid market rollout this summer. Dichello President John Hall and American Rebel CEO Andy Ross are optimistic about the collaboration, citing shared market understanding and aggressive distribution strategies.