Welcome to our dedicated page for American Rebel Hldgs news (Ticker: AREBW), a resource for investors and traders seeking the latest updates and insights on American Rebel Hldgs stock.
American Rebel Holdings Inc (AREBW) provides innovative self-defense solutions and patriotic lifestyle products through its concealed carry accessories and secure storage systems. This news hub offers investors and stakeholders centralized access to official corporate communications and market developments.
Track all regulatory filings, product launches, and strategic initiatives through verified press releases and financial disclosures. Our aggregation includes earnings reports, manufacturing updates, and partnership announcements, prioritized for relevance to security-conscious consumers and value investors.
Discover updates across three key areas: new concealed carry product certifications, expansion of patriotic merchandise lines, and operational developments in safe storage solutions. Each update is curated to meet compliance standards while maintaining accessibility for both professional analysts and personal security enthusiasts.
Bookmark this page for streamlined monitoring of American Rebel Holdings' market position and product innovations. Combine immediate access to SEC filings with timely coverage of industry-specific developments in the personal defense sector.
American Rebel Holdings (NASDAQ: AREB) has announced a strategic distribution partnership with Budweiser of Asheville, Inc. to expand American Rebel Light Beer's presence into Western North Carolina. This marks the brand's expansion into its 13th state since its September 2024 launch.
Budweiser of Asheville, an independent Anheuser-Busch wholesaler owned by the Wood family since 1985, serves a 12-county area including Asheville, Hendersonville, and Waynesville. With approximately 100-130 employees, the distributor has a strong track record in the region and distributes major brands like Budweiser and Michelob, along with local craft beers.
The partnership aligns with American Rebel's strategy of working with established distributors who share their commitment to quality and authenticity, as they continue their nationwide expansion across Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi, and Minnesota.
Champion Safe Company (NASDAQ: AREBW), a subsidiary of American Rebel Holdings, has welcomed Mountain Pass Safes & Coins of Kalispell, Montana to its dealer network. The family-owned business, led by Steve and Kelly Rice, has demonstrated strong early performance with over $100,000 in Champion and American Rebel product purchases since March 2025.
Mountain Pass Safes offers comprehensive security solutions, including premium safes, expert delivery and installation services, gold and silver bullion, and emergency food essentials. The company specializes in handling complex deliveries and safe relocations, with capabilities to manage safes weighing over 2,300 lbs.
The partnership strengthens Champion Safe's presence in Montana while reinforcing their commitment to American-made craftsmanship and exceptional customer service in the high-security safe market.
American Rebel Holdings (NASDAQ: AREB) is set to make a significant brand presence at the Lucas Oil NHRA Nationals at Brainerd International Raceway. The company will showcase its American Rebel Light Beer and Champion Safe division through multiple activations including:
Key highlights include a strategic partnership with C&L Distributing to launch American Rebel Light Beer in Minnesota (their 13th state), title sponsorship of the "Battle for the Rebel Axe," and primary sponsorship of Tony Stewart Racing (TSR) vehicles. The event will feature CEO Andy Ross performing live, beer sampling stations, and a Champion Safe showcase with a special giveaway benefiting Camp Confidence.
The brand activation will be featured in a special segment on the FOX national broadcast, marking a significant marketing milestone for the company's expansion strategy.
American Rebel Light Beer (NASDAQ: AREB) has announced its role as the official beer sponsor of the 43rd annual Lucas Oil NHRA Nationals at Brainerd International Raceway. The company is introducing the "Battle for the Rebel Axe" during Friday night qualifying, offering cash bonuses of $4,000 for Top Fuel and Funny Car low qualifiers and $2,000 for Pro Stock.
The event features American Rebel Light as the primary sponsor for drivers Tony Stewart and Matt Hagan, with CEO Andy Ross scheduled to perform a live concert at The Zoo. The comprehensive brand activation includes retail partnerships, on-site sampling, exclusive merchandise, and television coverage on FS1 and FOX.
American Rebel Holdings (NASDAQ: AREB) has announced a strategic distribution partnership with C&L Distributing, Minnesota's leading beer distributor, for American Rebel Light Beer. This expansion makes Minnesota the 13th state in the company's distribution network, with two more states planned for near-term launch.
C&L Distributing, a family-owned business since 1983, services over 2,600 retailers across 35 counties through seven facilities. The launch coincides with the NHRA Nationals in Brainerd, providing immediate brand exposure to thousands of motorsports fans. Minnesota ranks #3 in U.S. beer consumption with 28.5 gallons per capita annually, representing a significant market opportunity for American Rebel's patriotic-themed light beer.
American Rebel Light Beer (NASDAQ: AREB) made a significant brand activation at the 2025 Knoxville Nationals sprint car racing event, partnering with Jason Meyers Racing. The event, which attracted over 25,000 fans, marked the beer brand's official Sprint Car debut.
The company's sponsored driver, Spencer Bayston, secured 3rd place in Thursday's Qualifying Feature and 22nd place in Saturday's Championship A-Main. The brand achieved notable retail success, becoming a top 5 beer at Knoxville's Dingus Lounge during race week and establishing presence across Hy-Vee, Casey's, and independent retailers through Mahaska distribution.
The partnership aims to connect with patriotic racing fans while expanding retail distribution and brand awareness in key markets.
American Rebel Holdings (NASDAQ: AREB) is making significant strides with its American Rebel Light Beer at the 2025 Knoxville Nationals, a premier sprint car racing event expecting 25,000 fans on Saturday. The company is leveraging its sponsorship of Spencer Bayston's No. 14 Sprint Car, who secured a 7th place finish in the preliminary feature and qualified for Saturday's championship lineup.
The brand has established a strategic partnership with the iconic Dingus Lounge, positioned across from Knoxville Raceway, where American Rebel Light is the featured promotional special. Additionally, the company announced distribution through Mahaska Bottling Company, marking a significant expansion in the Midwest market.
American Rebel Light Beer, positioned as a premium domestic light lager, contains approximately 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving. The all-natural beer is brewed without corn, rice, or added sweeteners, targeting health-conscious consumers.
Champion Safe Co., a subsidiary of American Rebel Holdings (NASDAQ: AREB), has reported a 30% year-over-year sales growth through its partnership with Northwest Safe. Northwest Safe, established in 1988, operates one of the nation's largest safe showrooms spanning 18,000 square feet with over 200 safes on display.
The company showcases the exclusive "Big Yellow Safe," manufactured by Champion, which stands as the industry's largest safe at 10-feet tall, 6-feet wide, and 4-feet deep, offering 240 cubic feet of storage space. Northwest Safe maintains showrooms in Seattle/Tacoma, Spokane/North Idaho, and Bozeman, MT, providing comprehensive services including safe sales, installation, restoration, and lock retrofitting.
American Rebel Holdings (NASDAQ: AREB) reports exceptional performance of its American Rebel Light Beer at Total Wine & More locations across seven states. The brand has achieved remarkable reorder rates, with 94.12% of active authorized accounts placing restocking orders.
Key performance metrics include: May 2025 accounts averaged 146% increase over initial orders by July, with top 5 accounts reaching 509% cumulative reorder rate. June 2025 rollout stores showed 153% restocking orders in July compared to initial orders, with cumulative reorders reaching 330%.
American Rebel Light Beer, positioned as "America's Patriotic Beer," offers a premium light lager with 100 calories, 3.2 carbs, and 4.3% ABV, made with all-natural ingredients and no corn, rice, or artificial sweeteners.
American Rebel Holdings (NASDAQ: AREB) has launched its second nationwide advertising campaign to boost brand awareness and investor exposure. The month-long media blitz includes 2,752 television spots across 74 U.S. markets, reaching 95 million subscriber households through networks like CNBC, Fox News, and Fox Business during prime trading hours.
The campaign features targeted digital ads across financial platforms with 300 million monthly traffic footprint. Led by Paul Martini of Inside Wall Street TV, the initiative follows a successful April 2025 campaign and includes QR-coded commercials, broadcast media, motorsports sponsorships, and live events to engage with patriotic consumers.
The company, which produces American Rebel Beer and manufactures safes and security products, is leveraging this multi-channel approach to strengthen its market presence and business partnerships.
FAQ
What is the current stock price of American Rebel Hldgs (AREBW)?
