Welcome to our dedicated page for American Rebel Hldgs news (Ticker: AREBW), a resource for investors and traders seeking the latest updates and insights on American Rebel Hldgs stock.
American Rebel Holdings, Inc. (NASDAQ: AREB, warrants: AREBW) regularly issues news updates that highlight its activities as a patriotic lifestyle brand. Company press releases cover developments across its core categories, including branded safes and personal security products, concealed carry products, apparel and accessories, and American Rebel Light Beer, which the company describes as a premium domestic light lager with a strong patriotic identity.
News related to American Rebel often focuses on distribution and retail expansion for American Rebel Light Beer. Recent announcements describe a distribution-first strategy built around partnerships with regional beverage wholesalers in states such as Pennsylvania, Indiana, Virginia, Massachusetts, and Arkansas. These stories detail new distributor agreements, expanded territory coverage, and the role of long-established, often family-owned wholesalers in bringing American Rebel Light Beer to on-premise and off-premise accounts.
Other company news centers on the safes and security side of the business through Champion Safe Company, a subsidiary of American Rebel. Press releases have highlighted year-over-year growth in Champion Safe orders at specific dealers, along with dealer recognition stories that emphasize product quality, American-made steel construction, fire protection features, and dealer feedback on customer demand for secure storage solutions.
Investors and followers of AREB and AREBW can also find updates on corporate and capital markets actions in the company’s news flow, including leadership decisions to convert accrued fees and compensation into equity, steps described as supporting stockholders’ equity, and references to efforts to maintain Nasdaq listing compliance. Together, these news items provide ongoing insight into how American Rebel is managing its patriotic lifestyle brand across safes, security products, apparel, accessories, and beverages.
American Rebel Holdings (NASDAQ: AREB) will effect a 1-for-20 reverse stock split of its common stock and publicly traded warrants, effective February 2, 2026, with adjusted trading to begin at Nasdaq open that day. The reverse split reduces issued shares from ~17,017,944 to ~850,898 and keeps the company listed under symbols AREB and AREBW with new CUSIP for common stock 02919L 802. The company said it has not received and does not expect a Nasdaq bid-price deficiency notice. The split includes round lot stockholder protection so holders of 100+ shares retain a minimum of 100 shares; fractional interests will be rounded up.
American Rebel Holdings (NASDAQ: AREB) announced a strategic distribution agreement with Tri-Eagle Sales to expand American Rebel Light Beer across North and North Central Florida. The deal provides 16-county coverage, access to Tri-Eagle’s refrigerated logistics and retail relationships, and makes the beer the Official Beer at Gainesville Raceway for the 2026 Gatornationals (March 5–8, 2026).
Tri-Eagle will manage onsite logistics, cold-box execution, and event activation while supporting chain placements, spring resets, and prioritized rollouts in grocery, convenience, mass, and on-premise accounts.
Champion Safe (NASDAQ: AREB) supported Norcal Safe & Vault at the Sacramento Sportsmen’s Expo, showcasing Champion high-security safes and dealer expertise to thousands of Northern California consumers.
Norcal Safe & Vault, family owned by Dan and Kevin Engstrom, staffed show booths offering hands-on guidance, consultations, delivery and installation services. Champion Safe highlighted Norcal as a long-time dealer partner and regional leader with strong online customer reviews and showroom presence in Sacramento and San Jose.
American Rebel Holdings (NASDAQ: AREB) will effect a 1-for-20 reverse stock split at 12:00 AM ET on February 2, 2026, with the Common Stock to trade on a split-adjusted basis at Nasdaq open that day under the same symbol AREB and a new CUSIP 02919L 802. The record date is January 30, 2026. The company says the split aims to increase per-share price to support marketability and maintain compliance with Nasdaq's $1.00 minimum bid requirement. Fractional shares will be rounded up and shareholders holding at least 100 pre-split shares will be protected to retain a minimum of 100 shares post-split. Transfer agent: Securities Transfer Corporation.
The company reports common shares outstanding of approximately 8,707,171 as of January 20, 2026, which the release says will be reduced to approximately 435,359 after the reverse split (before any round-lot rounding).
American Rebel Holdings (NASDAQ: AREB) announced a strategic distribution agreement with Lawrence Distributing Company of Danville, Virginia executed on Nov. 15, 2025, expanding American Rebel Light Beer’s Virginia footprint. Through Dec. 31, 2025, Lawrence added 4 on-premise and 26 retail accounts. Lawrence operates two climate-controlled warehouses, employs 80+ staff, serves 1,000+ customers across 10+ counties, and reports annual volume just over 1,000,000 equivalent cases, reaching an estimated regional population of ~375,000. The partnership is presented as part of American Rebel’s Distributor-First strategy to convert distributor engagement into broader retail rollouts in 2026.
Champion Safe Company (NASDAQ: AREB) recognized SafeSource USA’s Farmingdale, New York location after orders placed with Champion Safe Company rose over 75% year-over-year (2024 to 2025). The growth was attributed to SafeSource NY’s customer education, targeted social campaigns, educational video content, and showroom engagement. SafeSource USA has partnered with Champion since 2013 and traces safe-rigging roots to 1894. SafeSource NY will also showcase Champion safes at the nine-day Great American Outdoor Show in Harrisburg, Pennsylvania.
American Rebel Holdings (NASDAQ: AREB) announced a strategic Virginia distribution partnership with Lawrence Distributing Company on Jan. 13, 2026 to expand placement and on-/off-premise growth for American Rebel Light Beer. The agreement deepens coverage alongside existing Valley Distributing momentum and supports accelerating retail rollouts into 2026, following recent wins including placement in 416 Southeastern Grocers locations and multiple new-state distributor agreements. Lawrence Distributing operates two climate-controlled warehouses, serves 1,000+ customers across 10+ counties, and reports annual volume of ~1,000,000 equivalent cases, providing local sales, delivery, merchandising, and draft support.
American Rebel (NASDAQ: AREB) announced that its board, executive leadership and a former president converted approximately $2.05 million of accrued fees, compensation and other obligations into Series D Convertible Preferred Stock (stated value $7.50 per share) on or about Jan 6, 2026.
The non-cash exchanges reduce accrued liabilities, are intended to improve stockholders’ equity, preserve cash, and increase insider equity alignment. Series D shares are convertible into five common shares each, and the company reserved specific common-share amounts under its amended 2025 Stock Incentive Plan for those conversions. Final U.S. GAAP accounting treatment may affect reported equity.
American Rebel Holdings (NASDAQ: AREB) announced a strategic distribution partnership with Working Distributors to carry American Rebel Light Beer across Knox, Warrick, Posey, Gibson, and Vanderburgh counties in Southern Indiana. Working Distributors becomes the company’s second Indiana distributor, complementing existing coverage with Zink Distributing and supporting the company’s Distributor-First national expansion. The agreement follows a month of new distribution partnerships in Pennsylvania, Massachusetts, and Arkansas and emphasizes Working Distributors’ modern warehouse, six-day delivery network, and Anheuser-Busch wholesaler credibility. The company said discussions continue to pursue full Indiana coverage.
Champion Safe Company (NASDAQ: AREB) reported an over 35% year-over-year increase in orders from West Coast Safe Company as of January 6, 2026, highlighting strengthened dealer demand on the U.S. West Coast.
Champion’s Trophy Series — built with U.S.-made steel and offering 1200°F two-hour fire protection plus reinforced locks — is cited as a key driver. West Coast Safe Company, an Ontario, CA retailer serving Orange, Los Angeles, and Riverside counties, credits Champion’s product refinement, dealer responsiveness, and competitive pricing for higher customer demand and showroom sales.
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