Welcome to our dedicated page for American Rebel Hldgs news (Ticker: AREBW), a resource for investors and traders seeking the latest updates and insights on American Rebel Hldgs stock.
American Rebel Holdings, Inc. (NASDAQ: AREB, warrants: AREBW) regularly issues news updates that highlight its activities as a patriotic lifestyle brand. Company press releases cover developments across its core categories, including branded safes and personal security products, concealed carry products, apparel and accessories, and American Rebel Light Beer, which the company describes as a premium domestic light lager with a strong patriotic identity.
News related to American Rebel often focuses on distribution and retail expansion for American Rebel Light Beer. Recent announcements describe a distribution-first strategy built around partnerships with regional beverage wholesalers in states such as Pennsylvania, Indiana, Virginia, Massachusetts, and Arkansas. These stories detail new distributor agreements, expanded territory coverage, and the role of long-established, often family-owned wholesalers in bringing American Rebel Light Beer to on-premise and off-premise accounts.
Other company news centers on the safes and security side of the business through Champion Safe Company, a subsidiary of American Rebel. Press releases have highlighted year-over-year growth in Champion Safe orders at specific dealers, along with dealer recognition stories that emphasize product quality, American-made steel construction, fire protection features, and dealer feedback on customer demand for secure storage solutions.
Investors and followers of AREB and AREBW can also find updates on corporate and capital markets actions in the company’s news flow, including leadership decisions to convert accrued fees and compensation into equity, steps described as supporting stockholders’ equity, and references to efforts to maintain Nasdaq listing compliance. Together, these news items provide ongoing insight into how American Rebel is managing its patriotic lifestyle brand across safes, security products, apparel, accessories, and beverages.
American Rebel (NASDAQ: AREB) provided a launch‑to‑today recap for American Rebel Light Beer, outlining rapid distribution growth since its September 2024 launch. Key highlights include distribution agreements with 30+ partners in 18 states, e‑commerce access in 40 states and 1,300+ retailers, initial Total Wine placements, NBWA pipeline metrics, and product nutrition details.
The brand cited NBWA engagement (110+ distributor meetings, 16 verbal commitments, two contract negotiations started) and recent limited‑edition 250th Anniversary packaging to accelerate retail and on‑premise availability.
Champion Safe (NASDAQ: AREB) showcased new 2026 products at the Nation’s Best Sports Spring Annual Market in Oklahoma City, Feb 10–13, 2026. Champion highlighted the Challenger Series and Trophy Series, met dealer partners, and confirmed spring orders to stock independent showrooms for the season.
The company emphasized dealer relationships, in-person demos, and follow-up specials to support spring inventory, merchandising, and training for independent retailers nationwide.
American Rebel Holdings (NASDAQ: AREB) announced an exclusive distribution agreement with Wil Fischer Distributing covering a Missouri territory reaching roughly 900,000 residents, including Springfield, Branson, the Ozarks corridor, and parts of Northwest Missouri.
The deal includes planned brand activations at Black Oak Amphitheater (capacity 9,000–11,000) and a spring 2026 launch of a limited-edition 250th Anniversary Patriot Pack. Product specs: ~110 calories, 4.2% ABV, and 4g carbohydrates per 12oz serving. The company has expanded into 18 states since April 2024.
Champion Safe Company (NASDAQ: AREB) recounts a December 11 house fire where a Champion Medalist 41 safe preserved irreplaceable family items after the home was destroyed. The one-hour fire-rated safe kept contents largely intact despite extreme heat, smoke, and water. Champion will replace the damaged Medalist at no charge and notes the Challenger series as the closest current model.
The company stresses real-world fire performance, combined fire-and-security protection, and working with authorized dealers to select appropriate safes.
American Rebel Holdings (NASDAQ: AREB / AREBW) filed a formal appeal with Nasdaq on February 11, 2026, preserving its Nasdaq listing and keeping its common stock and warrants trading pending a Nasdaq Hearings Panel review. The appeal was filed ahead of the 4:00 p.m. ET deadline, which automatically stays any suspension that had been scheduled for February 13, 2026.
Nasdaq's delisting notice cited failure to maintain a $1.00 bid and multiple reverse splits (four since October 2024; cumulative 1-for-90,000), rendering the company ineligible for the standard compliance period under Nasdaq rules.
American Rebel Holdings (NASDAQ: AREB; AREBW) will not appeal Nasdaq's delisting determination and will transition to quotation on OTC Markets, initially targeting OTCID with a path to OTCQB/OTCQX as eligibility is met. The company will remain a fully reporting SEC filer and aims to relist on a national exchange after strengthening operations and capital.
Nasdaq cited noncompliance with the $1.00 minimum bid rule for 30 consecutive business days (Dec 17, 2025–Jan 30, 2026); Nasdaq plans suspension effective Feb 13, 2026. The company noted four reverse splits since Oct 2024 (cumulative 1-for-90,000).
Champion Safe (NASDAQ: AREB) supported retailer Northwest Safe at the Washington Sportsmen’s Show on February 5, 2026, where Northwest Safe engaged thousands of attendees and sold a notable number of Champion safes. The booth featured Champion’s 10-foot, two-ton Big Yellow, driving foot traffic and conversions.
Champion Safe praised Northwest Safe’s customer service, showroom consultations, and professional delivery and installation as factors behind strong on-site sales and brand representation in the Pacific Northwest.
American Rebel Holdings (NASDAQ: AREB) unveiled a limited-edition 250th Anniversary “Patriot Pack” of American Rebel Light Beer in 16 oz cans and 12-packs. Pre-orders for distributors and retailers are open, with retail availability starting mid-May 2026 and distribution continuing through October 2026 or while supplies last. The beer is a 100% all-malt, 4.2% ABV light lager (110 calories per 12 oz) brewed by City Brewing Company with recipe support from AlcSource.
Champion Safe Company (NASDAQ: AREB) acknowledged Heavy Metal Gun Safes for a 56% year-over-year increase in Champion Safe orders from 2024 to 2025. The recognition highlights Heavy Metal Gun Safes’ expansion in New Braunfels and the Texas Hill Country, plus its focus on delivery, installation, and customer education.
Founded by Caleb Lindner, Heavy Metal Gun Safes grew from a moving startup to a retail and installation provider, citing quality, dealer support, and American-made steel as drivers of demand.
American Rebel Holdings (NASDAQ: AREB) will effect a 1-for-20 reverse stock split of its common stock and publicly traded warrants, effective February 2, 2026, with adjusted trading to begin at Nasdaq open that day. The reverse split reduces issued shares from ~17,017,944 to ~850,898 and keeps the company listed under symbols AREB and AREBW with new CUSIP for common stock 02919L 802. The company said it has not received and does not expect a Nasdaq bid-price deficiency notice. The split includes round lot stockholder protection so holders of 100+ shares retain a minimum of 100 shares; fractional interests will be rounded up.