Welcome to our dedicated page for American Rebel Hldgs news (Ticker: AREBW), a resource for investors and traders seeking the latest updates and insights on American Rebel Hldgs stock.
American Rebel Holdings, Inc. (NASDAQ: AREB, warrants: AREBW) regularly issues news updates that highlight its activities as a patriotic lifestyle brand. Company press releases cover developments across its core categories, including branded safes and personal security products, concealed carry products, apparel and accessories, and American Rebel Light Beer, which the company describes as a premium domestic light lager with a strong patriotic identity.
News related to American Rebel often focuses on distribution and retail expansion for American Rebel Light Beer. Recent announcements describe a distribution-first strategy built around partnerships with regional beverage wholesalers in states such as Pennsylvania, Indiana, Virginia, Massachusetts, and Arkansas. These stories detail new distributor agreements, expanded territory coverage, and the role of long-established, often family-owned wholesalers in bringing American Rebel Light Beer to on-premise and off-premise accounts.
Other company news centers on the safes and security side of the business through Champion Safe Company, a subsidiary of American Rebel. Press releases have highlighted year-over-year growth in Champion Safe orders at specific dealers, along with dealer recognition stories that emphasize product quality, American-made steel construction, fire protection features, and dealer feedback on customer demand for secure storage solutions.
Investors and followers of AREB and AREBW can also find updates on corporate and capital markets actions in the company’s news flow, including leadership decisions to convert accrued fees and compensation into equity, steps described as supporting stockholders’ equity, and references to efforts to maintain Nasdaq listing compliance. Together, these news items provide ongoing insight into how American Rebel is managing its patriotic lifestyle brand across safes, security products, apparel, accessories, and beverages.
Champion Safe Company (NASDAQ: AREB) recognized SafeSource USA’s Farmingdale, New York location after orders placed with Champion Safe Company rose over 75% year-over-year (2024 to 2025). The growth was attributed to SafeSource NY’s customer education, targeted social campaigns, educational video content, and showroom engagement. SafeSource USA has partnered with Champion since 2013 and traces safe-rigging roots to 1894. SafeSource NY will also showcase Champion safes at the nine-day Great American Outdoor Show in Harrisburg, Pennsylvania.
American Rebel Holdings (NASDAQ: AREB) announced a strategic Virginia distribution partnership with Lawrence Distributing Company on Jan. 13, 2026 to expand placement and on-/off-premise growth for American Rebel Light Beer. The agreement deepens coverage alongside existing Valley Distributing momentum and supports accelerating retail rollouts into 2026, following recent wins including placement in 416 Southeastern Grocers locations and multiple new-state distributor agreements. Lawrence Distributing operates two climate-controlled warehouses, serves 1,000+ customers across 10+ counties, and reports annual volume of ~1,000,000 equivalent cases, providing local sales, delivery, merchandising, and draft support.
American Rebel (NASDAQ: AREB) announced that its board, executive leadership and a former president converted approximately $2.05 million of accrued fees, compensation and other obligations into Series D Convertible Preferred Stock (stated value $7.50 per share) on or about Jan 6, 2026.
The non-cash exchanges reduce accrued liabilities, are intended to improve stockholders’ equity, preserve cash, and increase insider equity alignment. Series D shares are convertible into five common shares each, and the company reserved specific common-share amounts under its amended 2025 Stock Incentive Plan for those conversions. Final U.S. GAAP accounting treatment may affect reported equity.
American Rebel Holdings (NASDAQ: AREB) announced a strategic distribution partnership with Working Distributors to carry American Rebel Light Beer across Knox, Warrick, Posey, Gibson, and Vanderburgh counties in Southern Indiana. Working Distributors becomes the company’s second Indiana distributor, complementing existing coverage with Zink Distributing and supporting the company’s Distributor-First national expansion. The agreement follows a month of new distribution partnerships in Pennsylvania, Massachusetts, and Arkansas and emphasizes Working Distributors’ modern warehouse, six-day delivery network, and Anheuser-Busch wholesaler credibility. The company said discussions continue to pursue full Indiana coverage.
Champion Safe Company (NASDAQ: AREB) reported an over 35% year-over-year increase in orders from West Coast Safe Company as of January 6, 2026, highlighting strengthened dealer demand on the U.S. West Coast.
Champion’s Trophy Series — built with U.S.-made steel and offering 1200°F two-hour fire protection plus reinforced locks — is cited as a key driver. West Coast Safe Company, an Ontario, CA retailer serving Orange, Los Angeles, and Riverside counties, credits Champion’s product refinement, dealer responsiveness, and competitive pricing for higher customer demand and showroom sales.
Champion Safe Company (NASDAQ: AREB) recognized West Side Safe & Gun of Marietta, Ohio, after the dealer reported a 104% year‑over‑year increase in Champion Safe orders as of Dec. 26, 2025. The release highlights a partnership built on product quality, dealer feedback, and community education led by owner Chip Ditchendorf, a certified NRA instructor. Champion executives emphasized dealer-driven product refinements, American-made steel construction, and shared priorities around safety, installation, and customer education.
The announcement invites Marietta residents to visit West Side Safe & Gun at 205 Pearl St for guidance on safe selection, installation, and responsible firearm ownership.
American Rebel (NASDAQ: AREB) hosts the American Rebel Christmas Party presented by American Rebel Light Beer at Kid Rock’s Big Ass Honky Tonk & Rock ’n’ Roll Steakhouse in Nashville on December 16, 2025. Music starts at 6:00 PM at 221 Broadway (corner of 3rd Ave and Broadway). Co-headliners John Stone (leading off at 6PM) and American Rebel CEO & Patriotic Rocker Andy Ross will perform, with American Rebel Light Beer 16 oz Tall Boys served at the event. The night is promoted as a patriotic, high-energy holiday celebration on Lower Broadway featuring special guests and Broadway-style live music.
Champion Safe (NASDAQ: AREB) reported a 130% year-over-year increase in orders from dealer Balport Lock and Safe on Dec. 11, 2025, reflecting a deeper regional partnership and stronger customer demand.
Champion attributed growth partly to targeted updates to its Estate Series, which broadened appeal beyond traditional 2A buyers to homeowners by combining marketable design with vault-level protection: 2-hour, 1200°F fire rating, steel construction, and refined interiors for jewelry and documents.
Balport owner Ryan Stowers and Champion leadership highlighted dealer feedback, service commitments, and American-made steel as key drivers for sales momentum in Orange County.
American Rebel Holdings (NASDAQ: AREB) announced a strategic distribution partnership with Ace Distributing (Wrightsville, PA), marking the fifth Pennsylvania distributor for American Rebel Light Beer as of Dec 10, 2025. Ace will distribute across 11 South Central PA counties into more than 1,400 retail accounts, including grocery, bars, restaurants and convenience outlets. The move continues a rapid Q4 2025 expansion under a stated “distribution-first” strategy and follows four other Pennsylvania distributor additions announced in the prior month.
Product details: a premium light lager at ~100 calories, 3.2g carbs, and 4.3% ABV; distribution now spans 17 states and growing.
Champion Safe Company (NASDAQ: AREB) reported a 65% year-over-year increase in safe orders from Sports World Tulsa as of Dec. 9, 2025. Sports World is a family-owned, 16,000 sq. ft. superstore in Tulsa with a long-standing local reputation and strong online reviews that highlight staff expertise, fair pricing, and wide selection.
The release notes Sports World’s in-store experience and product education as drivers of sales, and cites Oklahoma’s new SB 50 tax exemption (Nov 2025) for gun safes and firearm-safety devices as a near-term demand tailwind. Contact and location details for Sports World Tulsa are provided for customers.
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