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American Rebel Holdings, Inc. (NASDAQ: AREB) Planned Strategic 1-for-20 Reverse Stock Split with Round Lot Shareholder Protection to begin trading on a post-split adjusted basis on October 3, 2025

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American Rebel Holdings (NASDAQ:AREB) announced a planned 1-for-20 reverse stock split effective October 3, 2025. The company is taking proactive measures to maintain Nasdaq compliance before receiving any deficiency notice. The split includes significant shareholder protections, particularly for retail investors.

The company's current 11,272,815 outstanding shares will initially reduce to approximately 563,000 shares, with an expected addition of at least 1,000,000 shares once round-up protections are processed. Key protections include maintaining minimum 100-share positions for eligible shareholders and rounding up fractional shares to the nearest whole share.

The reverse split aims to strengthen liquidity and facilitate broader retail brokerage deposits while preserving economic share value. Trading will resume on October 3, 2025, under the new CUSIP number 02919L703.

American Rebel Holdings (NASDAQ:AREB) ha annunciato una riclassificazione azionaria inversa di 1 per 20, efficace dal 3 ottobre 2025. L’azienda prende misure proattive per mantenere la conformità Nasdaq prima di ricevere eventuali avvisi di difetto, includendo protezioni significative per gli azionisti, soprattutto per gli investitori al dettaglio.

Le azioni in circolazione, attualmente 11.272.815 azioni, passeranno inizialmente a circa 563.000 azioni, con l’aspettativa di aggiungere almeno 1.000.000 di azioni una volta elaborate le protezioni di arrotondamento. Le protezioni chiave prevedono di mantenere posizioni minime di 100 azioni per gli azionisti idonei e di arrotondare le frazioni all’intera azione più vicina.

Lo reverse split punta a rafforzare la liquidità e facilitare depositi di broker retail, mantenendo al contempo il valore economico delle azioni. Le contrattazioni riprenderanno il 3 ottobre 2025 sotto il nuovo numero CUSIP 02919L703.

American Rebel Holdings (NASDAQ:AREB) anunció una desdoblamiento inverso de 1 por 20, vigente a partir del 3 de octubre de 2025. La empresa toma medidas proactivas para mantener el cumplimiento de Nasdaq antes de recibir cualquier aviso de deficiencia e incluye protecciones importantes para los accionistas, especialmente para los minoristas.

Las acciones en circulación, que actualmente son 11.272.815, pasarán inicialmente a aproximadamente 563.000 acciones, con la expectativa de añadir al menos 1.000.000 acciones más una vez que se procesen las protecciones de redondeo. Las protecciones clave incluyen mantener una posición mínima de 100 acciones para accionistas elegibles y redondear las fracciones a la acción entera más cercana.

El reverse split busca fortalecer la liquidez y facilitar depósitos de corredores minoristas, manteniendo el valor económico de las acciones. Las operaciones se reanudarán el 3 de octubre de 2025 bajo el nuevo número CUSIP 02919L703.

American Rebel Holdings (NASDAQ:AREB)1대 20 역상장 분할을 2025년 10월 3일부로 발효한다고 발표했습니다. 회사는 Nasdaq 규정을 준수하기 위해 사전 조치를 취하고 있으며, 특히 소액 투자자를 위한 중요한 보호장치를 포함합니다.

현재 발행주식 수는 11,272,815주에서 처음에는 대략 563,000주로 감소하고, 반올림 보호가 처리된 후 최소 1,000,000주가 추가될 것으로 예상됩니다. 핵심 보호수단으로는 자격이 있는 주주를 위한 최소 100주 보유 유지와 소수주를 가장 가까운 정수 주식으로 반올림하는 것이 있습니다.

이번 역상장은 유동성을 강화하고 소매 중개 계좌의 예치금을 확대하는 것을 목표로 하며, 주당 경제적 가치를 유지합니다. 거래는 2025년 10월 3일에 새로운 CUSIP 번호 02919L703으로 재개됩니다.

American Rebel Holdings (NASDAQ:AREB) a annoncé une fusion inversée de 1 pour 20, effective à partir du 3 octobre 2025. La société prend des mesures proactives pour rester en conformité avec Nasdaq avant tout avis de manquement et prévoit des protections importantes pour les actionnaires, en particulier les investisseurs de détail.

Les actions en circulation, actuellement 11 272 815, seront initialement réduites à environ 563 000 actions, avec l’objectif d’ajouter au moins 1 000 000 d’actions une fois les protections d’arrondi traitées. Les protections clés incluent le maintien d’une position minimale de 100 actions pour les actionnaires éligibles et l’arrondi des fractions à l’action entière la plus proche.

Ce reverse split vise à renforcer la liquidité et à faciliter les dépôts des courtiers grand public tout en préservant la valeur économique des actions. Les échanges reprendront le 3 octobre 2025 sous le nouveau numéro CUSIP 02919L703.

American Rebel Holdings (NASDAQ:AREB) hat einen geplanten 1-für-20 Reverse Stock Split angekündigt, der am 3. Oktober 2025 wirksam wird. Das Unternehmen ergreift proaktiv Maßnahmen, um die Nasdaq-Konformität zu wahren, bevor eine eventuelle Defizitbenachrichtigung eingeht, und schützt insbesondere Kleinanleger.

Die derzeit ausstehenden Aktien von 11.272.815 würden zunächst auf etwa 563.000 Aktien reduziert, mit der Erwartung, nach Bearbeitung der Rundungsprotektoren mindestens 1.000.000 weitere Aktien hinzuzufügen. Zentrale Schutzmaßnahmen umfassen die Beibehaltung einer Mindestbeteiligung von 100 Aktien für berechtigte Aktionäre und das Aufrunden von Bruchteilen auf die nächste ganze Aktie.

Der Reverse Split zielt darauf ab, die Liquidität zu stärken und breitere Retail-Brokerage-Einzahlungen zu ermöglichen, während der wirtschaftliche Anteilwert erhalten bleibt. Der Handel wird am 3. Oktober 2025 unter der neuen CUSIP-Nummer 02919L703 fortgesetzt.

American Rebel Holdings (NASDAQ:AREB) أعلن عن تقسيم عكسي للأسهم بنسبة 1 مقابل 20، سيكون ساري المفعول اعتباراً من 3 أكتوبر 2025. تتخذ الشركة تدابير استباقية للحفاظ على الامتثال لـ Nasdaq قبل تلقي أي إشعار بالنقص، وتشمل حماية مهمة للمساهمين، خاصة المستثمرين الأفراد.

ستنخفض عدد الأسهم القائمة من 11,272,815 إلى نحو 563,000 سهم في البداية، مع توقع إضافة ما لا يقل عن 1,000,000 سهم آخر بمجرد معالجة آليات التقريب. تشمل الحمايات الأساسية الحفاظ على الحد الأدنى من 100 سهم للمساهمين المؤهلين وتقريب الكسور إلى أقرب سهم صحيح.

يهدف التقسيم العكسي إلى تعزيز السيولة وتسهيل ودائع الوسطاء الأفراد مع الحفاظ على القيمة الاقتصادية للسهم. ستُستأنف التداولات في 3 أكتوبر 2025 تحت رقم CUSIP الجديد 02919L703.

American Rebel Holdings (NASDAQ:AREB) 宣布计划进行 1比20 的反向股票拆分,自 2025年10月3日 起生效。公司在收到任何缺陷通知前采取主动措施以维持纳斯达克合规,并为股东,尤其是散户投资者,提供重要保护。

流通在外的股票数量将从 11,272,815 股 初步降至约 563,000 股,在完成舍入保护后预计再增至至少 1,000,000 股。关键保护包括维持符合条件股东的最低 100 股持股,并将小数股数舍入到最近的整股。

此次反向拆分旨在增强流动性,便于更广泛的散户经纪账户存入资金,同时保持股票的经济价值。交易将于 2025年10月3日 重新开始,新的 CUSIP 编号为 02919L703

Positive
  • Proactive approach to maintain Nasdaq listing compliance before any deficiency notice
  • Implementation of shareholder protections including 100-share minimum holdings and fractional share round-ups
  • Expected creation of ultra-low float scenario that could increase trading activity
  • No negative change to shareholders' economic value
Negative
  • Significant share consolidation could impact stock liquidity initially
  • Success depends on timely broker response to CEDE/DTC election requests
  • Potential for increased price volatility due to ultra-low float scenario

Insights

AREB's proactive 1-for-20 reverse split aims to maintain Nasdaq listing with unusual shareholder protections, creating potential volatility.

American Rebel Holdings is executing a 1-for-20 reverse stock split effective October 3, 2025, a significant capital restructuring event. What makes this split notable is that it's preemptive - the company hasn't received a Nasdaq deficiency notice yet but is acting proactively to maintain compliance with minimum bid price requirements.

The mechanics include several shareholder-friendly provisions that differentiate this from typical reverse splits:

  • All fractional shares will be rounded up to the nearest whole share
  • Holders of 100-1,999 pre-split shares receive protection ensuring they'll own at least 100 shares post-split

These protective measures are designed to preserve the company's retail shareholder base, which is crucial for Nasdaq listing requirements around round lot shareholders. While theoretically the economic value remains unchanged, the company explicitly notes an expected "temporary ultra-low float scenario" that could create heightened volatility and trading activity.

The company's pre-split outstanding share count of 11,272,815 would mathematically reduce to approximately 563,000 shares, but the shareholder protections will likely add back over 1,000,000 shares. This unusual structure suggests the company is attempting to balance compliance needs with maintaining a viable public float while providing protections for smaller investors.

While reverse splits often carry negative connotations, this proactive approach with shareholder protections represents a more thoughtful implementation than splits conducted under immediate delisting pressure, though investors should be prepared for potential significant price volatility in the post-split trading environment.

1-for-20 Reverse Split with Round Lot Shareholder Protections to Support Ongoing Nasdaq Compliance Efforts, Strengthen Liquidity, and Facilitate Broader Retail Brokerage Deposits

Split Positions Shareholders and Company for Enhanced Market Visibility and Institutional Appeal—No Negative Change to Economic Share Value as a Result of the Split.

100-Share Minimum Round Lot Protections for Eligible Holders Between 100 and 1,999 Shares of Common Stock Pre-Split. Fractional Shares Rounded Up – Any fractional interests created will be rounded up to the nearest whole share.

Expected Post-Split Price – final price to be determined post close on October 2, 2025

Nashville, TN, Oct. 02, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), America’s Patriotic Brand, as previously announced on September 23, 2025 that its Board of Directors approved a 1-for-20 reverse stock split of the Company’s common stock. The Company’s common stock will begin trading on a reverse-split adjusted basis at the opening of the market on Friday, October 3, 2025, under the new CUSIP number 02919L703.

As of the date of this release, American Rebel has not received a deficiency notice from Nasdaq regarding its minimum bid price requirement. Instead, the Company is taking proactive corporate action to ensure compliance before any notice is issued. By acting early, American Rebel demonstrates its commitment to maintaining its Nasdaq listing, shareholder protections, and an orderly trading market.

The reverse stock split does not negatively change the economic value held by any shareholder. Each investor’s overall ownership remains the same in dollar terms. What changes is the price per share and the number of shares outstanding. Increasing the share price above Nasdaq’s compliance threshold strengthens the Company’s ability to maintain a robust, orderly, and liquid market for its shares, making it easier for investors to buy and sell on traditional trading platforms.

Current Shares Outstanding

As of October 1, 2025 the Company had 11,272,815 shares outstanding. Immediately following the effectiveness of the reverse stock split (before the 100-share protection is applied), this number of common shares outstanding will be reduced to approximately 563,000 shares, based on initial analysis provided by the company’s transfer agent in September 2025. Once the round-up protections are processed by CEDE/DTC, the Company expects at least 1,000,000 shares will be added back into circulation, creating a temporary ultra-low float scenario that has historically increased both trading activity and price volatility following reverse splits.

Corporate Action – Special Round Lot Shareholder Preservation

Includes proactive shareholder protections to preserve round lot shareholders of at least 100 shares prior to the effectiveness of the reverse stock split

To protect retail investors and maintain Nasdaq’s requirement for a broad base of round lot shareholders (Shareholders with a minimum of 100 shares):

  1. 100-Share Rounding – Any shareholder holding at least 100 shares before the split will hold at least 100 shares after the split, regardless of strict mathematical conversion.
  2. Fractional Shares Rounded Up – Any fractional interests created will be rounded up to the nearest whole share.

These protections ensure that small investors are not penalized, while also preserving the Company’s shareholder distribution profile that Nasdaq considers in its listing standards.

What Shareholders Need to Do

  • No action is required by shareholders of record and beneficial shareholders who hold through a broker (such as E*TRADE, Robinhood, Fidelity, or Schwab).
  • Brokers and custodians will adjust accounts in coordination with CEDE/DTC.
  • The “round-up” shares are expected to be distributed within approximately 10 business days* following the reverse split.
  • Important Note: In order for beneficial shareholders (those whose shares are held in street name at brokerages) to receive the full benefit of both fractional rounding up and the 100-share round lot protection, each respective broker must timely respond to CEDE/DTC’s election and notification requests. This ensures every eligible shareholder receives the protections adopted by the Company.

*American Rebel Holdings, Inc. does not determine when the final distribution of the shares will happen and does not control the dispersal of the shares as shareholders of record are handled through the company’s transfer agent and beneficial shareholders are processed post broker response to the timely response and election of participation in the CEDE/DTC election request.

How will the post-split price be determined?

The final post-split price will be based on the last traded price immediately prior to Nasdaq halting trading after market close on October 2, 2025.

  • Nasdaq typically halts trading at 4:00 p.m. Eastern Time to process the split.

  • Trading resumes on October 3, 2025 at the new split-adjusted price.

About American Rebel Holdings, Inc.

American Rebel - America’s Patriotic Brand (www.americanrebel.com) began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the launch of American Rebel Light Beer, the company has entered the beverage market to overwhelming success.

Learn more at American Rebel Beer

Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story

American Rebel Holdings, Inc. Investor Relations
ir@americanrebel.com

About American Rebel Light Beer

Based in Nashville, TN. American Rebel Light Beer is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi and now, Minnesota.

For more information about the launch events and the availability of American Rebel Beer, please visit American Rebel Beer or follow us on social media platforms @AmericanRebelBeer.

Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, it delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It’s brewed without added supplements and doesn’t contain corn, rice, or other sweeteners typically found in mass-produced beers.

Media Inquiries
Monica Brennan
Monica@NewtoTheStreet.com

Matt Sheldon
Matt@Precisionpr.co
917-280-7329

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts,” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements.

We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high-profile events, success and availability of promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended June 30, 2025.

These statements are based on current expectations and projections about future events, including the anticipated impact of the Company’s 1-for-20 reverse stock split scheduled to begin trading on a post-split adjusted basis on October 3, 2025. As of October 1, 2025, the Company had approximately 11.3 million shares outstanding. Post-split, this figure is expected to reduce to approximately 560,000–600,000 shares, prior to the application of round lot protections and fractional rounding adjustments based on analysis provided by the Company’s transfer agent. These adjustments are projected to add back approximately 1,000,000 shares, creating a temporary ultra-low float scenario that has historically resulted in elevated trading volume and price volatility.

Importantly, while the Company is extending these protections to both record and beneficial shareholders, the effectiveness of the round-up provisions depends on timely responses from brokerage platforms to CEDE/DTC notifications. Delays or non-responses may result in some shareholders not receiving the full benefit of the protections.

The Company has not received a deficiency notice from Nasdaq regarding its minimum bid price requirement. However, it is acting proactively to ensure compliance before any notice is issued as evidenced by the 1:20 Reverse Stock Split.

The Company appeared before a Nasdaq panel on September 30, 2025, to address its stockholder equity deficiency, which was not cured prior to the expiration of the 180-day extension in August 2025. Since June 30, 2025, the Company has initiated multiple transactions—including debt conversions, minority equity investments, and equity issuances—that were not reflected in its Q2 FY2025 Form 10-Q. Management believes these actions have collectively positioned the Company above the $2.5 million minimum stockholder equity threshold required by Nasdaq.

The Company is now awaiting the panel’s decision, which will be based upon both the Company’s presentation and the Nasdaq staff’s recommendations. However, there can be no assurance that the panel will concur with management’s position or render a favorable ruling.

Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

Contact:
Investor Relations
American Rebel Holdings, Inc.
ir@americanrebel.com


FAQ

What is the ratio of AREB's reverse stock split and when does it take effect?

American Rebel Holdings announced a 1-for-20 reverse stock split that will begin trading on a post-split adjusted basis on October 3, 2025.

How many shares will AREB have outstanding after the reverse split?

Initially, AREB's shares will reduce from 11,272,815 to approximately 563,000, with an expected addition of at least 1,000,000 shares after round-up protections are processed.

What protections are offered to AREB shareholders in this reverse split?

AREB offers two key protections: shareholders with 100-1,999 pre-split shares will maintain at least 100 shares post-split, and all fractional shares will be rounded up to the nearest whole share.

Do AREB shareholders need to take any action for the reverse split?

No action is required from shareholders. Brokers and custodians will automatically adjust accounts in coordination with CEDE/DTC.

Will AREB's reverse stock split affect shareholders' economic value?

No, the reverse split does not change the economic value held by any shareholder. Each investor's overall ownership remains the same in dollar terms, only the price per share and number of shares outstanding change.
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