Academy Sports + Outdoors Announces Executive Appointment

Q: Who was appointed Chief People Officer at Academy Sports + Outdoors (ASO)?

Academy Sports + Outdoors appointed Matthew (Matt) M. Pasch as Executive Vice President and Chief People Officer. He will oversee talent strategy, human resources, and communications across the company’s corporate, distribution, and retail operations.

Q: Who does the new Chief People Officer at Academy Sports + Outdoors (ASO) report to?

Matt Pasch will report directly to Steve Lawrence, Chief Executive Officer of Academy Sports + Outdoors. The role places him on the senior leadership team with responsibility for people-related functions across the company.

Q: Who did Matt Pasch succeed as Chief People Officer at Academy Sports + Outdoors (ASO)?

Matt Pasch succeeds William (Bill) S. Ennis, who recently retired. Pasch steps into the Executive Vice President and Chief People Officer role following Ennis’s retirement from the company.

Q: What is Matt Pasch’s previous experience before joining Academy Sports + Outdoors (ASO)?

Before joining Academy, Matt Pasch served as Executive Vice President and Chief Human Resources Officer at Burlington. He also held senior vice president human resources roles covering merchandising, marketing, strategy, corporate support, distribution, and supply chain.

Academy Sports + Outdoors names Matt Pasch Chief People Officer, overseeing talent, HR and communications functions and reporting to the CEO.

Rhea-AI Impact

(Neutral)

Rhea-AI Sentiment

(Neutral)

Rhea-AI Summary

Academy Sports + Outdoors (ASO) has appointed Matthew (Matt) M. Pasch as Executive Vice President and Chief People Officer. He will lead talent strategy, human resources, and communications across Academy's corporate offices, distribution centers, and retail operations, and will report directly to CEO Steve Lawrence.

Pasch previously served as Executive Vice President and Chief Human Resources Officer at Burlington and held multiple senior HR roles there. He succeeds William (Bill) S. Ennis, who recently retired.

Market Context

On August 25, ASO's partnership announcement was followed by a -5.8% 24-hour move, while the August ...

Analysis

On August 25, ASO's partnership announcement was followed by a -5.8% 24-hour move, while the August 28 partnership was followed by 2.02%. That mixed record frames leadership continuity as the key context, with recent insider selling a risk factor.

Key Figures

Announcement date: September 3, 2026

1 metrics

Announcement date September 3, 2026 Executive appointment

Historical Context

5 past events · Latest: Aug 31 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Aug 31	Tailgating shop launch	Positive	-1.2%	Seasonal tailgating collection launched across product categories
Aug 28	Nike Jordan partnership	Positive	+2.0%	Youth basketball tournament partnership with Nike and Jordan Brand
Aug 26	Results call scheduling	Neutral	+0.2%	Second-quarter fiscal 2026 results call scheduled for September 9
Aug 25	Ariat partnership expansion	Positive	-5.8%	200 new Ariat in-store shops planned across selected locations
Aug 18	Store expansion	Positive	+1.7%	Eleven new stores announced across six states during fiscal third quarter

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

The five-event record showed mixed alignment, including a -5.8% reaction to the August 25 partnership and a 2.02% reaction to the August 28 partnership.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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09/03/2026 - 09:05 AM

Matthew M. Pasch joins as Executive Vice President and Chief People Officer

KATY, Texas, Sept. 3, 2026 /PRNewswire/ -- Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, today announced the appointment of Matthew (Matt) M. Pasch to the role of Executive Vice President and Chief People Officer. In this position, Mr. Pasch will oversee Academy's talent strategy, human resources, and communications functions supporting the company's corporate, distribution centers, and retail initiatives.

Matthew M. Pasch joins Academy Sports + Outdoors as Executive Vice President and Chief People Officer

Most recently, Mr. Pasch served as Executive Vice President, Chief Human Resources Officer at Burlington. He also held the roles of Senior Vice President of Human Resources, Merchandising, Marketing and Strategy as well as Senior Vice President of Human Resources, Corporate Support, Distribution and Supply Chain in addition to other executive and leadership positions throughout his tenure.

Mr. Pasch will report directly to Steve Lawrence, Chief Executive Officer of the Company, and succeeds William (Bill) S. Ennis who recently retired.

About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to more than 300 stores across 21 states and counting. Academy's mission is to provide "Fun for All" and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy's product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear through both leading national brands and a portfolio of private label brands. For more information, visit www.academy.com.

Media inquiries:
Meredith Klein, Vice President of Communications
346.826.6615
meredith.klein@academy.com

Investor inquires:
Dan Aldridge, Vice President of Investor Relations
832.739.4102
dan.aldridge@academy.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/academy-sports--outdoors-announces-executive-appointment-302868282.html

SOURCE Academy Sports + Outdoors

FAQ

Who was appointed Chief People Officer at Academy Sports + Outdoors (ASO)?

Academy Sports + Outdoors appointed Matthew (Matt) M. Pasch as Executive Vice President and Chief People Officer. He will oversee talent strategy, human resources, and communications across the company’s corporate, distribution, and retail operations.

What will Matt Pasch oversee in his new role at Academy Sports + Outdoors (ASO)?

As Executive Vice President and Chief People Officer, Matt Pasch will oversee Academy’s talent strategy, human resources, and communications functions supporting the company’s corporate offices, distribution centers, and retail initiatives.

Who does the new Chief People Officer at Academy Sports + Outdoors (ASO) report to?

Matt Pasch will report directly to Steve Lawrence, Chief Executive Officer of Academy Sports + Outdoors. The role places him on the senior leadership team with responsibility for people-related functions across the company.

Who did Matt Pasch succeed as Chief People Officer at Academy Sports + Outdoors (ASO)?

Matt Pasch succeeds William (Bill) S. Ennis, who recently retired. Pasch steps into the Executive Vice President and Chief People Officer role following Ennis’s retirement from the company.

What is Matt Pasch’s previous experience before joining Academy Sports + Outdoors (ASO)?

Before joining Academy, Matt Pasch served as Executive Vice President and Chief Human Resources Officer at Burlington. He also held senior vice president human resources roles covering merchandising, marketing, strategy, corporate support, distribution, and supply chain.