After a Breakout First Year, BofA's "Golf with Us" Returns to Bring $5 Golf to Kids Nationwide

Rhea-AI Summary

Bank of America (NYSE: BAC) is relaunching Golf with Us, offering youth ages 6-18 $5 tee times via free one-year Youth on Course memberships across the bank's 97 markets.

Key 2026 updates include Rory McIlroy's $500,000 donation to fund 70,000 rounds, a target of 150,000 new participants, 25 clinic markets, $5 simulator rentals and free PGA Pro lessons.

Positive

• Rory McIlroy donation of $500,000 to Youth on Course funding 70,000 rounds
• Enrollment target of 150,000 new Golf with Us participants
• Nationwide reach across Bank of America's 97 markets and Youth on Course's 2,000+ partner courses
• Expanded benefits including $5 simulator rentals and free PGA Pro lessons via partners

Negative

• Program cap limited to the first 150,000 new participants, potentially excluding late registrants
• Enrollment deadline of June 15, 2026 constrains access to the promotion period

News Market Reaction – BAC

+3.18%

+3.18% Session close to close

In the Apr 8 session, BAC gained 3.18%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement expands BAC’s Golf with Us program, adding a $500,000 Youth on Course donation, a ...

Analysis

This announcement expands BAC’s Golf with Us program, adding a $500,000 Youth on Course donation, a goal of enrolling 150,000 kids, and new benefits like $5 simulator rentals and PGA pro lessons. It continues a pattern of sports-driven community initiatives seen in recent soccer and running partnerships. Investors tracking BAC may watch how these efforts support brand reach and client relationships alongside ongoing structured note issuance under its S-3 shelf and recent AI and co-branded card launches.

Key Figures

Rory McIlroy donation: $500,000 Rounds funded: 70,000 rounds Youth tee time price: $5 or less +5 more

8 metrics

Rory McIlroy donation $500,000 Donation to Youth on Course to support Golf with Us

Rounds funded 70,000 rounds Youth on Course rounds funded by the $500,000 donation

Youth tee time price $5 or less Golf with Us tee times for ages 6–18

Target new participants 150,000 kids Enrollment goal for 2026 Golf with Us program

Inaugural year participants Nearly 100,000 youth Golf with Us first-year participation across all states, D.C. and Puerto Rico

Girl participants More than 22,000 girls Share of inaugural Golf with Us members who were girls

Clinic markets 25 markets Golf with Us clinics brought to markets for skills and life lessons

Clinic attendance 2025 More than 1,500 kids Children attending Golf with Us clinics across 25 markets in 2025

Historical Context

5 past events · Latest: Mar 31 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Mar 31	Co-branded cards launch	Positive	+3.2%	New Royal Caribbean tri-branded credit cards with travel rewards and perks.
Mar 27	Youth golf partnership	Positive	-2.6%	Watson Links deal to add mentor-led youth golf experiences in 2026.
Mar 26	Running event sponsorship	Positive	-1.1%	Sponsorship of 45th Shamrock Shuffle with record field and prize purse.
Mar 26	Wealth tech rollout	Positive	-1.1%	Launch of AI-Powered Meeting Journey to streamline advisor workflows.
Mar 23	Soccer access initiative	Positive	+0.8%	Soccer at Schools program to expand access nationwide by 2030.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent announcements around partnerships, sports sponsorships, and technology have produced mixed short-term reactions, with both aligned gains and divergences where shares slipped on otherwise positive news.

Recent Company History

Over the past few weeks, BAC has highlighted several brand- and platform-building initiatives. On Mar 23, 2026, it launched the Soccer at Schools program with U.S. Soccer. On Mar 26, 2026, it sponsored the 45th Shamrock Shuffle and unveiled an AI-Powered Meeting Journey for wealth advisors. A youth golf mentorship expansion with Watson Links followed on Mar 27, 2026, and a tri-branded cruise credit card partnership was announced on Mar 31, 2026. Today’s Golf with Us update continues this sports- and youth-access theme.

Key Terms

501(c)3 nonprofit

1 terms

501(c)3 nonprofit regulatory

"Youth on Course, a 501(c)3 nonprofit organization headquartered in Monterey, Calif."

A 501(c)(3) nonprofit is an organization recognized by U.S. tax law as a charitable entity that does not pay federal income tax and can receive donations that are tax-deductible for donors. For investors and market watchers, this matters because such organizations operate under limits on profit distribution and political activity, disclose financials differently than for-profit firms, and can be a focus for grant funding, philanthropy-linked investments, or corporate giving strategies.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Reigning Masters Champion Rory McIlroy makes $500,000 Donation to Youth on Course to Fund 70,000 Rounds for Kids through Golf with Us

Key Points

• Bank of America's "Golf with Us" returns, offering youth ages 6-18 $5 tee times via free Youth on Course memberships nationwide at BofA.com/GolfwithUs
• Available across Bank of America's 97 markets, the Golf with Us targets 150,000 new participants and aims to continue to increase Youth on Course's municipal course network across the country
• Bank of America will bring Golf with Us clinics to 25 markets, offering skill development and life lessons for local youth
• Enhanced benefits in 2026 include $5 golf simulator rentals and free PGA Pro lessons via Youth on Course partners Golf Galaxy and Dick's House of Sport

AUGUSTA, Ga. and CHARLOTTE, N.C. and MONTEREY, Calif., April 8, 2026 /PRNewswire/ -- Continuing on its commitment to make golf more accessible and affordable for kids, Bank of America today announced the return of Golf with Us. Children, ages 6-18, are invited to enroll in Golf with Us to access tee times for $5 or less to thousands of courses across Bank of America's 97 markets through a free one-year membership to Youth on Course.

In its inaugural year, Bank of America's Golf with Us drew nearly 100,000 youth participants from every state, Washington D.C. and Puerto Rico, with members logging more than 100,000 rounds of golf nationwide. Of those members, more than 22,000 were girls including many first-time golfers. This year, the Bank hopes to enroll 150,000 kids in Golf with Us.

"Our belief in the power of sport to bring people together and broaden opportunity is reinforced by our partnerships that help us build stronger client connections, support local economies and inspire future generations," said Brian Moynihan, Chair and CEO of Bank of America. "In its first year, Golf with Us has helped nearly 100,000 kids learn invaluable life skills, and we look forward to building on this momentum with Rory's terrific support and partners like Youth on Course."

Golf with Us returns on golf's grandest stage – the 2026 Masters Tournament, where Bank of America serves as a Champion Partner. The bank's newest marketing campaign reimagines the sport's most iconic Masters moments with Golf with Us members featuring:

Jack Nicklaus' iconic putt for birdie on the 17th in 1986 to secure sole possession of the lead

Bubba Watson's escape from the pine straw on the 10th enroute to a 2012 Masters victory

Rory McIlroy's shot of a lifetime on the 15th hole and celebration on 18 after securing his long-awaited green jacket in 2025

"I remember being a kid trying to copy everything the players I looked up to did, the swing, the mannerisms, all of it. The idea of a young kid recreating that shot on 15 really resonated with me," said McIlroy. "Golf teaches powerful life lessons, how to compete, stay patient, and handle setbacks, and those lessons shape who you become. Opening access to the game is key to giving more kids that opportunity."

Inspired by the campaign, McIlroy will donate $500,000 to Youth on Course, which will help fund 70,000 rounds for members in the months ahead.

While discounted tee times remain a core offering, Golf with Us benefits also include:

• NEW IN 2026: Expanded access for indoor play with $5 golf simulator rentals and a free lesson from a PGA Pro at any Golf Galaxy and DICK's House of Sport location
• NEW IN 2026: Mentor-led golf experiences through a partnership with Watson Links
• A registered handicap index in the United States Golf Association's (USGA) Golf Handicap Information Network (GHIN) system
• Complimentary access to GolfPass
• Continued development and learning opportunities through the PGA of America REACH Foundation

Throughout the spring and summer, Bank of America will also host thousands of kids at free Golf with Us clinics across the country where golf legends and celebrities with a passion for golf serve as instructors, sharing fundamental golf skills and life lessons while helping children feel a sense of belonging within the sport. In 2025, more than 1,500 kids participated in these clinics across 25 markets alongside golf legend Annika Sorenstam, NFL Hall of Famer Terrell Davis, World Series Champions Ryan Zimmerman and Jackie Bradley, Jr., and former U.S. Men's National Team veteran Jozy Altidore, among dozens of others.

"Our partnership with Bank of America has been a gamechanger for Youth on Course, accelerating our mission and scaling our impact in communities across the country," said Adam Heieck, Chief Executive Officer, Youth on Course. "As Youth on Course proudly celebrates its 20th anniversary, Bank of America's support has not only inspired tens of thousands of new young golfers but also expanded our network by adding over 100 municipal course locations and counting, ensuring that kids have safe, affordable places to play in their communities."

Golf with Us is free and open to the first 150,000 new participants who enroll before June 15. Returning Golf with Us participants can renew their annual membership with an exclusive 20% discount offer, courtesy of Bank of America. Interested families can learn more about the Golf with Us program and enroll by visiting: BofA.com/GolfwithUs.

Frequently asked questions

Question: How can my child sign up for Golf with Us, and is there a cost?
Answer: Golf with Us is free and open to the first 150,000 new participants, ages 6-18, who enroll before June 15, 2026. Families can learn more and sign up at BofA.com/GolfwithUs. Returning Golf with Us participants are eligible to renew their membership at an exclusive 20% discount, courtesy of Bank of America.

Question: What benefits are included with a Youth on Course membership through Golf with Us?
Answer: Members can enjoy rounds for $5 or less at thousands of courses nationwide. Once they complete one qualifying golf session, they also gain access to $5 golf simulator rentals at any Golf Galaxy and DICK's House of Sport location, a registered handicap index through the USGA's Golf Handicap Information Network (GHIN), complimentary access to GolfPass, and continued development and learning opportunities through the PGA of America REACH Foundation.

Question: How is Bank of America working to expand golf access in communities long-term?
Answer: Bank of America is funding the widespread expansion of municipal courses within Youth on Course's network. This investment ensures that kids in more communities — including those that have historically had limited access — have safe, affordable places to play close to home.

Question: Is Golf with Us designed for all kids, including those who have never played before?
Answer: Absolutely. Golf with Us is designed to welcome all young people to the game, regardless of experience level. In its inaugural year, thousands of first-time golfers enrolled, and more than 22,000 participants were girls — reflecting the program's commitment to making golf a sport where every kid feels they belong. No prior experience is needed to sign up and start playing.

Question: What is Youth on Course, and why did Bank of America partner with this organization?
Answer: Youth on Course is a nonprofit organization that has provided young people access to golf for $5 or less since 2006, with a network of more than 2,000 courses across the United States, Canada, and Australia. Celebrating its 20th year, Youth on Course shares the Bank's commitment to removing financial barriers to the game and creating meaningful opportunities for youth in communities nationwide.

Question: Where is "Golf with Us" available?
Answer: Golf with Us is available across all 97 Bank of America markets, spanning all 50 states, Washington D.C. and Puerto Rico. Through Youth on Course's network of more than 2,000 partner courses nationwide, families can find affordable, accessible places to play close to home. Interested families can visit BofA.com/GolfwithUs to enroll and explore participating courses in their area.

Bank of America's Sports Commitment
Bank of America serves as a Champion Partner of the Masters Tournament and has partnered with the Augusta National Women's Amateur since 2019. Bank of America is also the presenting partner of the More Than Golf Invitational for female amateur golfers in partnership with the ANNIKA Foundation and has partnered since 2002 with the Latin America Amateur Championship and Asia-Pacific Amateur Championships.

Bank of America also serves as Platinum Partner of the 2026 Special Olympics USA Games and will bring more than 159 athletes and 40 caddies to the competition as sponsor of the golf competition. 

Beyond its growing golf partnership portfolio, Bank of America also partners with some of the most iconic brands in sports that share a vision for excellence and achievement. Through these partnerships, the bank is working to deepen client relationships, inspire and showcase teammates, create lasting economic impact in communities, and drive growth, globally and locally, through the power of sport. To learn more, visit our Bank of America Sports webpage.

Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,600 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom and register for news email alerts.

Youth on Course
Youth on Course, a 501(c)3 nonprofit organization headquartered in Monterey, Calif., provides youth 18 and under access to life-changing opportunities through golf. Since its inception in 2006, Youth on Course members have played more than 5 million subsidized rounds of golf for $5 or less at thousands of partner courses throughout the United States, Canada, and Australia. Its members include the top juniors in the sport, competing on the AJGA and Underrated Tours, the inaugural United States Golf Association U.S. National Development Team, and all collegiate levels. The organization forges new pathways for youth to grow in the game via opportunities, including the DRIVE Club, Careers on Course, Leadership Council, and its annual College Scholarship awards. The Youth on Course Alumni Network extends membership to those 19 and older, offering opportunities for young adults to connect at complementary events, access exclusive deals, and network with the top employers in the golf industry. Supporters can participate in various initiatives, including the Youth on Course 100 Hole Hike, the Vintage Cup, and the Online Auction, to help fund golf access for youth. More information about Youth on Course can be found by visiting youthoncourse.org or Facebook, Instagram, LinkedIn, TikTok and X.

Reporters may contact

Andy Aldridge, Bank of America  
Phone: 1.980.387.0514
andrew.aldridge@bofa.com

Olivia Prentice, Youth on Course
Buffalo Groupe
Phone: 210.739.3784
oprentice@buffalogroupe.com

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SOURCE Bank of America Corporation

FAQ

How can my child sign up for Bank of America Golf with Us (BAC) and is there a cost?

Yes — enrollment is free for eligible kids; the program is open to the first 150,000 new participants. According to Bank of America, families can enroll at BofA.com/GolfwithUs and returning members may renew with a 20% discount.

What does Rory McIlroy's $500,000 donation mean for Youth on Course members and BAC's Golf with Us?

Direct funding will subsidize play: McIlroy's $500,000 will help fund 70,000 rounds for members. According to Bank of America, the donation is intended to increase immediate access to affordable rounds nationwide.

Where is Golf with Us (BAC) available and how many courses participate?

Golf with Us is available across Bank of America's 97 markets, covering all 50 states, D.C., and Puerto Rico. According to Bank of America, members access Youth on Course's network of more than 2,000 partner courses.

What new benefits are included in Golf with Us 2026 that could affect participation?

New benefits include $5 golf simulator rentals and a free PGA Pro lesson at partner locations, plus GHIN handicap registration. According to Bank of America, these additions aim to broaden indoor access and skill development.

How long does the Golf with Us enrollment window last for new BAC participants?

Enrollment for new participants is open until June 15, 2026 or until 150,000 slots fill, whichever comes first. According to Bank of America, the free one-year Youth on Course membership is limited to that timeframe.