BofA Launches 'Golf with Us' to Bring Affordable Rounds to More Than 50,000 Youth Nationwide

Rhea-AI Summary

Bank of America (BAC) has launched 'Golf with Us', a new initiative offering youth aged 6-18 free one-year memberships to Youth on Course through May 24, 2025. The program provides access to over 2,000 golf courses across 97 markets for $5 or less per round.

The initiative includes free clinics featuring professional golfers and celebrities, plus a USGA handicap index registration. This program is part of BofA's multi-year partnership with Youth on Course to expand affordable golf access nationwide, including funding municipal course expansion.

BofA will promote the program through commercials during the Masters Tournament, where it serves as Champion Partner. The bank also partners with the Augusta National Women's Amateur, the More Than Golf Invitational, and amateur championships in Latin America and Asia-Pacific.

Positive

• Strategic expansion into youth sports market through nationwide golf program
• Strengthens brand visibility through Masters Tournament partnership
• Builds long-term customer relationships with young demographic

Negative

• None.

Young players can enjoy rounds for $5 or less and instructional opportunities through partnership with Youth on Course

CHARLOTTE, N.C. and MONTEREY, Calif., April 10, 2025 /PRNewswire/ -- Bank of America today announced the launch of Golf with Us, a new initiative designed to grow the next generation of golfers.

Golf with Us offers youth, ages 6-18, a free one-year membership to Youth on Course, courtesy of Bank of America. Enrollment in the program is open until May 24, 2025, and includes access to thousands of courses in 97 markets for $5 or less per round. The courses are in the Youth on Course network.

"When kids get involved in sports, they learn first-hand about achieving their goals and develop lifelong skills that help them thrive," said David Tyrie, President, Marketing, Digital & Specialized Consumer Client Solutions, Bank of America. "By working with Youth on Course to help make golf more accessible, we're helping grow the sport while also making a positive impact in our communities."

Through Golf with Us, BofA will also bring unique instructional opportunities to youth in select markets throughout the spring, summer and fall by hosting a series of free clinics featuring professional golfers, athletes and celebrities with a passion for golf.

Program membership also includes a registered handicap index in the United States Golf Association's Golf Handicap Information Network (GHIN) system, continued development as well as learning opportunities. Interested families can enroll in Youth on Course and learn more about the Golf with Us offer at BofA.com/GolfwithUs.

"Golf has the power to shape young lives in incredible ways - not just through the sport itself, but through the friendships, confidence and opportunities it creates," said Youth on Course CEO Adam Heieck. "Through this partnership with Bank of America, we're making it possible for more kids across the country to step onto the course and discover what's possible. This partnership is about more than just golf; it's about opening doors and changing futures."

Youth on Course and BofA recently announced a multi-year, strategic partnership to expand golf access across the country for young players who are challenged to find an affordable place to play. As part of the agreement, BofA is helping fund widespread expansion of municipal course locations participating in the program. To date, more than 2,000 courses are Youth on Course partners nationwide.

The bank will promote Golf with Us through a series of commercials beginning during the Masters Tournament. BofA serves as Champion Partner of the Masters Tournament and has partnered with the Augusta National Women's Amateur since 2019, hosting annual golf clinics for youth in the Augusta, GA area. In 2025, BofA became the presenting partner of the More Than Golf Invitational for female amateur golfers in partnership with the ANNIKA Foundation founded by golfing legend Annika Sorenstam. In addition, BofA has partnered since 2002 with the Latin America Amateur Championship and Asia-Pacific Amateur Championships.

Beyond its growing golf partnership portfolio, BofA also partners with iconic brands in sports that share a vision for excellence and achievement to deepen client relationships, inspire and showcase teammates, create lasting economic impact in communities, and drive growth, globally and locally, through the power of sport. To learn more, visit about.bankofamerica.com/en/making-an-impact/sports 

Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with 3,700 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 58 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock is listed on the New York Stock Exchange (NYSE: BAC).

Youth on Course
Youth on Course, a 501(c)3 nonprofit organization headquartered in Monterey, Calif., provides youth 18 and under access to life-changing opportunities through golf. Since its inception in 2006, Youth on Course members have played more than 4 million subsidized rounds of golf for $5 or less at thousands of partner courses throughout the United States, Canada, and Australia. Its members include the top juniors in the sport, competing on the AJGA and Underrated Tours, the inaugural United States Golf Association U.S. National Development Team, and all collegiate levels. The organization forges new pathways for youth to grow in the game via opportunities including the DRIVE Club, Careers on Course, Leadership Council, and its annual College Scholarship awards. The Youth on Course Alumni Network extends membership to those 19 and older, offering opportunities for young adults to connect at complementary events, access exclusive deals, and network with the top employers in the golf industry. Supporters can participate in various initiatives including the Youth on Course 100 Hole Hike, Vintage Cup and Online Auction to help fund golf access for youth. More information about Youth on Course can be found by visiting youthoncourse.org or Facebook, Instagram, LinkedIn, TikTok and X.

Reporters may contact:
Andy Aldridge, Bank of America
Phone: 1.980.387.0514
andrew.aldridge@bofa.com

Daniel Monroe, Youth on Course
Buffalo Groupe
Phone: 843.422.0682
dmonroe@buffalogroupe.com

 

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SOURCE Bank of America Corporation

FAQ

What is Bank of America's Golf with Us program offering to youth players?

Free one-year Youth on Course membership for ages 6-18, providing access to golf rounds for $5 or less at over 2,000 courses nationwide until May 24, 2025.

How many markets does BAC's Golf with Us program cover?

The program covers 97 markets across the United States through the Youth on Course network.

What additional benefits come with BAC's Golf with Us membership?

Members receive a USGA handicap index, access to free clinics with professional golfers and celebrities, and continued development opportunities.

How is BAC promoting the Golf with Us initiative?

Through commercials during the Masters Tournament, where Bank of America serves as Champion Partner.