Welcome to our dedicated page for Build-A-Bear Workshop news (Ticker: BBW), a resource for investors and traders seeking the latest updates and insights on Build-A-Bear Workshop stock.
Build-A-Bear Workshop, Inc. (NYSE: BBW) generates a steady stream of news as a specialty retailer of customized stuffed animals with a global footprint across company-owned, partner-operated, and franchise locations. News about Build-A-Bear often highlights how the brand extends its mission to "add a little more heart to life" through new products, collaborations, content initiatives, and financial updates.
Recent coverage includes the launch of KABU, an original animated YouTube series based on a group of stuffed animal friends who embody "PAWsitivity" in a colorful world called Kabuville. Articles describe how KABU explores themes like friendship, collaboration, and childhood challenges, and how it connects back to KABU-inspired plush characters available in Build-A-Bear Workshops.
Another recurring news theme is partnership-driven retail experiences, such as the Build-A-Bear x Hello Kitty and Friends Workshop. Press releases detail the expansion of this concept to high-traffic destinations, emphasizing its appeal to collectors, families, and Sanrio fans who participate in the signature stuffing and personalization experience with Hello Kitty and friends.
Investors and followers of BBW can also expect news on quarterly earnings, segment performance, and capital allocation, including record revenues for certain periods, share repurchase activity, and quarterly cash dividend declarations by the Board of Directors. Management commentary often discusses the performance of the direct-to-consumer, commercial, and international franchising segments, as well as the impact of tariffs and other cost factors.
Additional updates may cover leadership appointments in areas such as eCommerce and digital experiences, reflecting the company’s focus on strengthening its online and omnichannel presence. For those tracking BBW, this news page offers a consolidated view of product launches, collaborations, entertainment content, financial results, and corporate developments.
Build-A-Bear Workshop (NYSE:BBW) announced that its original animated YouTube series KABU has exceeded 500,000 views since debut, coinciding with Toy Fair 2026. Season 1 has 13 episodes with weekly Friday premieres and a companion KABU plush collection available in stores and online.
Build-A-Bear Workshop (NYSE: BBW) appointed James A. Goldman to its Board of Directors effective February 10, 2026. Mr. Goldman brings decades of consumer and retail leadership, including CEO roles and board service at Domino’s, Abercrombie & Fitch, Godiva, and advisory roles at private equity firms.
The board expects his experience in branded consumer companies to support strategic initiatives and shareholder value creation.
Build-A-Bear (BBW) debuts the Silver Fox plush as part of its After Dark Valentine's Day collection, sold exclusively on the brand's 18+ Bear Cave microsite on Feb. 3, 2026. The launch targets adult "kidults" with themed gift sets, accessories, and optional Record Your Voice sound chips for personalization.
Other After Dark sets include Lovable Lion Rizzler, Cuddly Cougar Romantasy, Barkleigh dog Rosé Over Roses, and themed teddy options; select items include scented paws, tuxedos, and tongue-in-cheek accessories.
Build-A-Bear Workshop (NYSE:BBW) is bringing back the Heartwarming Hugs oversized weighted plush for National Hug Day on January 21, 2026, returning after a nine-month hiatus following its early‑2025 debut. The bear weighs about 3–5 pounds and includes a removable extra‑large "bean heart" designed to be warmed or cooled. This marks the company's eighth consecutive National Hug Day celebration. The announcement notes Build-A-Bear's expansion to more than 650 locations across over 30 countries and recognition on Newsweek and Plant-A Insights Group's 2026 list of America's Greatest Workplaces for Culture, Belonging & Community.
Build-A-Bear Workshop (NYSE:BBW) was named to Newsweek and Plant-A Insights Group's 2026 list of "America's Greatest Workplaces for Culture, Belonging & Community." The recognition highlights the company's emphasis on employee-focused culture across more than 650 locations in 30+ countries and across retail, corporate, and creative teams. The award used an independent analysis of over 120 culture-related indicators and drew on 2.7 million company reviews and more than 179,000 employee submissions. Company leaders framed the honor as validation of long-standing commitment to purpose, inclusion, and employee engagement.
Build-A-Bear (NYSE:BBW) will launch an original animated series, KABU, with a 13-episode season debuting exclusively on the Build-A-Bear YouTube channel on December 26, 2025 at 7:00 AM ET. The series follows a group of stuffed-animal friends in Kabuville who model kindness, collaboration and problem-solving across themes like friendship, screen time and peer pressure. A teaser released December 17 accompanies a simultaneous plush collection rollout at Build-A-Bear workshops worldwide on December 26. New episodes will premiere weekly on Fridays at 7:00 AM ET.
Build-A-Bear (NYSE:BBW) will launch an original animated series, KABU, with a 13-episode season debuting exclusively on the Build-A-Bear YouTube channel on December 26, 2025 at 7:00 AM ET. The series follows a group of stuffed-animal friends in Kabuville who model kindness, collaboration and problem-solving across themes like friendship, screen time and peer pressure. A teaser released December 17 accompanies a simultaneous plush collection rollout at Build-A-Bear workshops worldwide on December 26. New episodes will premiere weekly on Fridays at 7:00 AM ET.
Build-A-Bear Workshop (NYSE:BBW) and Sanrio announced a national expansion of the Build-A-Bear x Hello Kitty and Friends Workshop with two new locations set to open at American Dream (East Rutherford, NJ) and Mall of America (Bloomington, MN) in early 2026.
The rollout follows the first location in Los Angeles, which the companies say attracted collectors, families, and Sanrio fans. Each Workshop features themed experiences including character selection, the signature stuffing and Heart Ceremony, and Hello Kitty–inspired outfits and accessories.
Build-A-Bear Workshop (NYSE:BBW) and Sanrio announced a national expansion of the Build-A-Bear x Hello Kitty and Friends Workshop with two new locations set to open at American Dream (East Rutherford, NJ) and Mall of America (Bloomington, MN) in early 2026.
The rollout follows the first location in Los Angeles, which the companies say attracted collectors, families, and Sanrio fans. Each Workshop features themed experiences including character selection, the signature stuffing and Heart Ceremony, and Hello Kitty–inspired outfits and accessories.
Build-A-Bear Workshop (NYSE: BBW) reported third-quarter fiscal 2025 results for the period ended November 1, 2025, with record Q3 revenue of $122.7M and record nine-month revenue of $375.3M. Q3 pre-tax income was $10.7M (8.7% of revenues) and nine-month pre-tax income was $45.7M. Q3 diluted EPS was $0.62 and nine-month diluted EPS was $2.73. The company returned $26.1M to shareholders year-to-date and opened over 50 net new units YTD. Management reaffirmed full-year guidance, including mid-to-high-single-digit revenue growth and pre-tax income of $62M–$70M, which incorporates estimated tariff impacts.