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New National Teddy Bear Day Survey Finds 92% Still Have Their Childhood Stuffed Animal

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Build-A-Bear Workshop (NYSE:BBW) released findings from a National Teddy Bear Day survey of over 3,500 participants, revealing strong emotional connections to teddy bears across age groups. The survey showed that 92% of respondents still own their childhood stuffed animal, and 67% reported their furry friends influenced their life decisions.

To celebrate National Teddy Bear Day on September 9, the company is offering a special promotion of two Lil' Cubs for $25, available both in-store and online. The company, which operates over 600 locations worldwide, reported consolidated total revenues of $496.0 million for fiscal 2024.

Build-A-Bear Workshop (NYSE:BBW) ha pubblicato i risultati di un sondaggio realizzato per la Giornata Nazionale dell'Orsacchiotto a cui hanno partecipato oltre 3.500 persone, evidenziando un forte legame affettivo con i peluche in tutte le fasce d'età. Il sondaggio rileva che il 92% degli intervistati conserva ancora il proprio animale di pezza d'infanzia e che il 67% ha dichiarato che questi compagni pelosi hanno influenzato le scelte della loro vita.

Per celebrare la Giornata Nazionale dell'Orsacchiotto il 9 settembre, l'azienda propone una promozione speciale: due Lil' Cubs a 25 dollari, valida in negozio e online. La società, che gestisce oltre 600 punti vendita nel mondo, ha registrato ricavi consolidati per 496,0 milioni di dollari nell'esercizio 2024.

Build-A-Bear Workshop (NYSE:BBW) publicó los resultados de una encuesta por el Día Nacional del Osito a más de 3.500 participantes, revelando fuertes vínculos emocionales con los peluches en todos los grupos de edad. La encuesta mostró que el 92% de los encuestados todavía posee su peluche de la infancia y que el 67% indicó que estos amigos peludos influyeron en decisiones de su vida.

Para celebrar el Día Nacional del Osito el 9 de septiembre, la compañía ofrece una promoción especial de dos Lil' Cubs por 25 dólares, disponible en tiendas y online. La empresa, que opera más de 600 establecimientos en todo el mundo, reportó ingresos consolidados de 496,0 millones de dólares en el ejercicio 2024.

Build-A-Bear Workshop (NYSE:BBW)는 전국 곰인형의 날을 맞아 3,500명 이상의 응답자를 대상으로 실시한 설문조사 결과를 발표하며 모든 연령대에서 곰인형에 대한 강한 정서적 연결을 확인했습니다. 조사에 따르면 응답자의 92%가 어린 시절의 봉제인형을 아직도 보유하고 있다고 했고, 67%는 이 반려 인형들이 인생의 선택에 영향을 미쳤다고 답했습니다.

회사는 9월 9일 전국 곰인형의 날을 기념해 매장과 온라인에서 모두 이용 가능한 두 마리의 Lil' Cubs를 25달러에 제공하는 특별 프로모션을 진행합니다. 전 세계에 600개가 넘는 지점을 운영하는 이 회사는 2024 회계연도에 연결 총매출 4억 9,600만 달러를 기록했다고 보고했습니다.

Build-A-Bear Workshop (NYSE:BBW) a publié les résultats d'une enquête réalisée à l'occasion de la Journée nationale de l'ours en peluche auprès de plus de 3 500 participants, révélant de forts liens affectifs avec les peluches tous âges confondus. L'enquête indique que 92 % des répondants possèdent encore leur jouet en peluche d'enfance et que 67 % déclarent que ces compagnons poilus ont influencé leurs choix de vie.

Pour célébrer la Journée nationale de l'ours en peluche le 9 septembre, la société propose une promotion spéciale : deux Lil' Cubs pour 25 $, disponible en magasin et en ligne. L'entreprise, qui exploite plus de 600 points de vente dans le monde, a déclaré des revenus consolidés de 496,0 millions de dollars pour l'exercice 2024.

Build-A-Bear Workshop (NYSE:BBW) veröffentlichte die Ergebnisse einer Umfrage zum National Teddy Bear Day unter mehr als 3.500 Teilnehmern und zeigt damit starke emotionale Bindungen zu Teddybären in allen Altersgruppen. Die Umfrage ergab, dass 92% der Befragten ihren Kuscheltier aus der Kindheit noch besitzen und dass 67% angaben, diese pelzigen Begleiter hätten ihre Lebensentscheidungen beeinflusst.

Zur Feier des National Teddy Bear Day am 9. September bietet das Unternehmen eine Sonderaktion an: zwei Lil' Cubs für 25 US-Dollar, sowohl in den Filialen als auch online. Das Unternehmen, das weltweit über 600 Standorte betreibt, meldete für das Geschäftsjahr 2024 konsolidierte Gesamtumsätze von 496,0 Millionen US-Dollar.

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 Build-A-Bear Polls Thousands, Revealing Teddy Bears Hold a Special Place in Our Hearts – Even for Grown-Ups

ST. LOUIS, Sept. 8, 2025 /PRNewswire/ -- In celebration of National Teddy Bear Day on September 9, Build-A-Bear Workshop, the iconic experiential retailer, is offering a one-day "2-for-$25 Lil' Cub" promotion while sharing insights gathered directly from fans in a new survey.

Over 3,500 survey participants shared that, despite today's increasingly tech-focused world, teddy bears remain a source of comfort, connection, and lasting memories – even as we grow older. The votes were cast through polls on Build-A-Bear's Instagram channel.

Nearly 100% of respondents believe teddy bears are for all ages, not just kids, and an overwhelming 92% still own their favorite childhood stuffed animal. Plus, a remarkable 67% said their furry friend has helped shape not just their mood, but also their life plans. Perhaps even more telling, a playful 86% admitted their teddy bear knows more of their secrets than their therapist (wink, wink)!

"What stands out in these responses is how universal and lasting the love for a teddy bear truly is. Across generations and life experiences, childhood furry friends continue to hold deep meaning well into adulthood," said Kim Utlaut, Chief Brand Officer, Build-A-Bear. "Making special memories that lead to enduring connections is at the heart of what we do, and National Teddy Bear Day is the perfect moment to celebrate and share the feeling that only a furry friend can provide."

To mark the day, Build-A-Bear is giving fans the chance to share the love with a special offer of two Lil' Cubs for just $25 on September 9, available both in-store and online. Whether for a best friend, sibling, partner, or yourself, the offer makes it easier than ever to add a little more heart to life. Because if your teddy bear knows your secrets and helps plan your future…shouldn't everyone have one?

For more information or to find a Build-A-Bear Workshop near you, visit buildabear.com.

About Build-A-Bear

Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to "add a little more heart to life," where guests of all ages make their own "furry friends" in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company's own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 600 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear's pop-culture appeal, often fosters a lasting and emotional brand connection with consumers and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand's newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of $496.0 million for fiscal 2024. For more information, visit the Investor Relations section of buildabear.com.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/new-national-teddy-bear-day-survey-finds-92-still-have-their-childhood-stuffed-animal-302549782.html

SOURCE Build-A-Bear

FAQ

What did Build-A-Bear's (BBW) National Teddy Bear Day survey reveal in 2025?

The survey revealed that 92% of respondents still own their childhood stuffed animal, and 67% said their furry friend influenced their life decisions. Nearly 100% believe teddy bears are for all ages.

What is Build-A-Bear's (BBW) special promotion for National Teddy Bear Day 2025?

Build-A-Bear is offering a one-day promotion of two Lil' Cubs for $25 on September 9, 2025, available both in-store and online.

What was Build-A-Bear's (BBW) revenue for fiscal 2024?

Build-A-Bear Workshop reported consolidated total revenues of $496.0 million for fiscal 2024.

How many locations does Build-A-Bear (BBW) operate in 2025?

Build-A-Bear operates more than 600 company-owned, partner-operated and franchise experience locations around the world.

When was Build-A-Bear Workshop (BBW) founded?

Build-A-Bear Workshop was founded in 1997 and has since evolved into a multi-generational brand focused on adding more heart to life.
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