Priceline's New AI-Powered Neighborhood Edition is First to Match Travelers' Preferences and Vibes with Unique Destination Recommendations

Rhea-AI Summary

Priceline launches Trip Intelligence: The Neighborhood Edition, an AI-powered feature that matches travelers with destinations based on their preferences and vibes. The Spring 2025 release includes innovative tools like Neighborhood Navigator, covering 35 cities, and Trip Vibe Selector available exclusively on the Priceline app.

Key features include detailed neighborhood content pages, AI-generated comparisons, and integration with Turo's car-sharing marketplace. According to Priceline's 2025 Trend Report, 37% of travelers believe neighborhood choice impacts their vacation experience, while 34% select hotels based on location.

The platform responds to growing demand for authentic local experiences, with nearly half of travelers preferring genuine local connections. The new features, launching April 30, 2025, help users discover "Awayborhoods" - areas rich in local charm and culture - and include Penny Maps for easy navigation of local attractions.

Positive

• Launch of AI-powered Trip Intelligence platform expands Priceline's competitive advantage in travel tech
• Strategic partnership with Turo adds car rental revenue stream and expands service offerings
• Coverage across 35 cities with planned domestic and international expansion shows strong growth trajectory
• New AI features address proven market demand (37% of travelers prioritize neighborhood selection)
• Mobile app exclusive features strengthen user engagement and platform lock-in

Negative

• Initial neighborhood coverage limited to only 35 cities, potentially limiting near-term revenue impact
• Heavy reliance on AI technology could increase operational costs and technical complexity
• Neighborhood Navigator launching in beta phase indicates product is still in development stage

Find your perfect neighborhood with Trip Intelligence: The Neighborhood Edition
Partnership with Turo provides travelers a seamless car rental experience

NORWALK, Conn., April 30, 2025 /PRNewswire/ -- Get ready to explore the world like never before! Priceline, the genAI-powered travel innovator, is introducing its Spring 2025 product release, Trip Intelligence: The Neighborhood Edition. Priceline's new neighborhood features enable users to discover unique locations that match their personal "vibe," interests, and passions, all while unlocking Priceline's unbeatable deals.

With the Neighborhood Edition, Priceline developed new tools to empower travelers to discover hidden gems and unique neighborhoods that align with their interests and passions. Whether seeking the perfect home-away-from-home vibe or unlocking the best-kept secrets of a new city, Priceline's Trip Intelligence can quickly find the perfect place for you. The new Neighborhood Edition also allows travelers to further explore an area thanks to an integration with Turo, the largest peer-to-peer car sharing marketplace. Travelers can now book the exact car they want, conveniently in the exact neighborhood they want, from a vibrant community of trusted hosts across the US.

Priceline's 2025 Trend Report: Where To Next?, identified the rise of 'Awayborhoods', or neighborhoods brimming with local charm and culture, as a new travel trend. The report also surfaced that over one-third (37%) of travelers believe the neighborhood they stay in impacts their vacation experience. As more travelers choose to explore off-the-beaten path areas with a desire to live like a local, choosing the right area to stay has never been more important for a successful trip.

"Our research found that nearly half of travelers prefer authentic, local experiences to connect more deeply with the places they visit. Separately, 34% choose their hotel based on the neighborhood," said Kevin Heery, Chief Product Officer at Priceline. "We designed our new Trip Intelligence features to support a local-first mindset and help travelers to venture far beyond the typical tourist trail."

Explore the World, Neighborhood by Neighborhood
The new neighborhood features include proprietary and intuitive AI-powered tools to help travelers easily identify their ideal destinations by matching their preferences to neighborhoods with similar atmospheres and attractions. Key features include:

• Neighborhood Navigator: Curious about the "Greenpoint, Brooklyn" of Portland? The AI-powered Neighborhood Navigator allows users to find their perfect destination by identifying and mapping the local equivalent of neighborhoods they love in different cities. Launching in beta, with current coverage across 35 cities (and more domestic and international destinations to come) it's the ultimate tool for local immersion.
• Neighborhood Content Pages: Detailed neighborhood descriptions, AI-generated comparisons and tailored activity suggestions allow trip planners to dive deeper into potential destinations. Visual and information-rich pages give travelers the insights they crave to make informed decisions.
• Trip Vibe Selector: Travelers can choose from a list of "vibes" that align with their tastes—whether they're drawn to vibrant nightlife, serene destinations for self care, or culinary adventures. The Trip Vibe Selector suggests neighborhoods and hotels that match their input for a highly personalized planning experience. Available exclusively on the Priceline app.
• Penny Maps: Seamlessly integrated into Penny, Priceline's AI-powered travel assistant's chat functionality, this feature maps out any place mentioned—hotels, restaurants, parks, museums, and more. With a simple tap on the map icon, travelers can instantly see locations and plan their trips with ease.
• Seamless Integration with Turo: The new Trip Intelligence suite includes Priceline's integration with Turo, the world's largest peer-to-peer car-sharing marketplace. Priceline customers now have access to an extensive inventory of vehicles, allowing them to book the exact make and model of their desired car across thousands of local neighborhood locations. Turo also allows users to skip traditional rental counters for a seamless pickup experience.

"Today's traveler craves deeper connections with the places they visit," said Lesley Klein, SVP, Strategy and Brand Marketing, Priceline. "They seek destinations with distinctive food, culture, and energy that align with their lifestyles and values. Our new Trip Intelligence tools deliver on this need, making it easier than ever to find neighborhoods that feel tailor-made for each traveler—whether it's the foodie culture of one city or the art scene of another."

The new neighborhood features will be available beginning April 30, 2025. To preview the new Trip Intelligence: The Neighborhood Edition features visit priceline.com/2025springrelease.

About Priceline
Priceline, part of Booking Holdings Inc. [NASDAQ: BKNG], has been a leader in online travel for twenty-five years. Priceline's proprietary deals technology pairs negotiation with innovation to analyze billions of data points to generate deep discounts for customers they can't find anywhere else. Travelers have access to millions of hotels, flights, alternative accommodations, rental cars, cruises, vacation packages and experiences from trusted brands in over 116 countries around the world, 24/7 customer service and incremental savings when becoming a Priceline VIP. By making affordable travel within reach for all, Priceline helps millions of customers each year be there for the moments that matter to them. Because where your happy place meets your happy price, that place is Priceline.

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SOURCE Priceline

FAQ

What new AI features does Priceline (BKNG) launch in Spring 2025?

Priceline launches Trip Intelligence: The Neighborhood Edition in Spring 2025, featuring AI-powered tools including Neighborhood Navigator (covering 35 cities), Neighborhood Content Pages, Trip Vibe Selector, and Penny Maps. These features help match travelers with neighborhoods based on their preferences and interests.

How does Priceline's (BKNG) partnership with Turo work in 2025?

Priceline's integration with Turo allows travelers to book specific car models directly through Priceline across thousands of local neighborhood locations. Users can skip traditional rental counters and get vehicles in their chosen neighborhoods through Turo's peer-to-peer car sharing marketplace.

What is Priceline's Neighborhood Navigator and which cities does it cover?

Neighborhood Navigator is an AI-powered tool that helps users find similar neighborhoods across different cities. It launches in beta with coverage across 35 cities, with plans to expand to more domestic and international destinations. For example, it can help find the equivalent of 'Greenpoint, Brooklyn' in Portland.

What travel trends is Priceline (BKNG) targeting with its 2025 Neighborhood Edition?

Priceline is targeting the rise of 'Awayborhoods' - neighborhoods with local charm and culture. Their research shows 37% of travelers believe neighborhood choice impacts vacation experience, and nearly half prefer authentic, local experiences for deeper connections with destinations.

What are the main features of Priceline's Trip Vibe Selector in 2025?

Trip Vibe Selector, available exclusively on the Priceline app, allows travelers to choose specific 'vibes' matching their preferences, such as nightlife, self-care, or culinary adventures. It then suggests matching neighborhoods and hotels for personalized trip planning.