Priceline's New AI-Powered Neighborhood Edition is First to Match Travelers' Preferences and Vibes with Unique Destination Recommendations
Priceline launches Trip Intelligence: The Neighborhood Edition, an AI-powered feature that matches travelers with destinations based on their preferences and vibes. The Spring 2025 release includes innovative tools like Neighborhood Navigator, covering 35 cities, and Trip Vibe Selector available exclusively on the Priceline app.
Key features include detailed neighborhood content pages, AI-generated comparisons, and integration with Turo's car-sharing marketplace. According to Priceline's 2025 Trend Report, 37% of travelers believe neighborhood choice impacts their vacation experience, while 34% select hotels based on location.
The platform responds to growing demand for authentic local experiences, with nearly half of travelers preferring genuine local connections. The new features, launching April 30, 2025, help users discover "Awayborhoods" - areas rich in local charm and culture - and include Penny Maps for easy navigation of local attractions.
Priceline presenta Trip Intelligence: The Neighborhood Edition, una funzione basata sull'intelligenza artificiale che abbina i viaggiatori alle destinazioni in base alle loro preferenze e atmosfere. Il lancio previsto per la primavera 2025 include strumenti innovativi come Neighborhood Navigator, che copre 35 città, e Trip Vibe Selector, disponibile esclusivamente sull'app di Priceline.
Le caratteristiche principali comprendono pagine dettagliate sui quartieri, confronti generati dall'IA e l'integrazione con il mercato di car-sharing di Turo. Secondo il Trend Report 2025 di Priceline, il 37% dei viaggiatori ritiene che la scelta del quartiere influenzi l'esperienza di vacanza, mentre il 34% seleziona gli hotel in base alla posizione.
La piattaforma risponde alla crescente domanda di esperienze locali autentiche, con quasi la metà dei viaggiatori che preferisce connessioni genuine con la comunità locale. Le nuove funzionalità, in arrivo il 30 aprile 2025, aiutano gli utenti a scoprire gli "Awayborhoods" - aree ricche di fascino e cultura locale - e includono le Penny Maps per una navigazione facilitata delle attrazioni locali.
Priceline lanza Trip Intelligence: The Neighborhood Edition, una función impulsada por IA que conecta a los viajeros con destinos según sus preferencias y ambientes. El lanzamiento de primavera de 2025 incluye herramientas innovadoras como Neighborhood Navigator, que abarca 35 ciudades, y Trip Vibe Selector, disponible exclusivamente en la app de Priceline.
Las características clave incluyen páginas detalladas sobre vecindarios, comparaciones generadas por IA e integración con el mercado de car-sharing de Turo. Según el Informe de Tendencias 2025 de Priceline, el 37% de los viajeros cree que la elección del vecindario influye en su experiencia de vacaciones, mientras que el 34% selecciona hoteles basándose en la ubicación.
La plataforma responde a la creciente demanda de experiencias locales auténticas, con casi la mitad de los viajeros prefiriendo conexiones genuinas con la comunidad local. Las nuevas funciones, que se lanzarán el 30 de abril de 2025, ayudan a los usuarios a descubrir "Awayborhoods" - zonas llenas de encanto y cultura local - e incluyen Penny Maps para facilitar la navegación por las atracciones locales.
프라이스라인이 여행자의 선호도와 분위기에 맞는 여행지를 연결해 주는 AI 기반 기능인 Trip Intelligence: The Neighborhood Edition을 출시합니다. 2025년 봄 출시 예정인 이 기능에는 35개 도시를 아우르는 Neighborhood Navigator와 프라이스라인 앱에서만 이용 가능한 Trip Vibe Selector 같은 혁신적인 도구들이 포함되어 있습니다.
주요 기능으로는 상세한 동네 콘텐츠 페이지, AI가 생성한 비교 자료, 그리고 Turo의 카셰어링 마켓플레이스와의 통합이 있습니다. 프라이스라인 2025 트렌드 리포트에 따르면, 여행자의 37%가 동네 선택이 휴가 경험에 영향을 준다고 생각하며, 34%는 위치를 기준으로 호텔을 선택합니다.
이 플랫폼은 진정한 현지 경험에 대한 수요 증가에 대응하며, 거의 절반의 여행자가 진정한 현지인과의 연결을 선호합니다. 2025년 4월 30일 출시되는 새로운 기능은 사용자들이 지역 특유의 매력과 문화를 가진 '어웨이보후드(Awayborhoods)'를 발견하도록 돕고, 지역 명소를 쉽게 탐색할 수 있는 페니 맵(Penny Maps)도 포함합니다.
Priceline lance Trip Intelligence : The Neighborhood Edition, une fonctionnalité alimentée par l'IA qui associe les voyageurs à des destinations selon leurs préférences et ambiances. La sortie prévue pour le printemps 2025 comprend des outils innovants tels que Neighborhood Navigator, couvrant 35 villes, et Trip Vibe Selector, disponible exclusivement sur l'application Priceline.
Les principales caractéristiques comprennent des pages de contenu détaillées sur les quartiers, des comparaisons générées par IA, et une intégration avec le marché de partage de voitures de Turo. Selon le Rapport sur les tendances 2025 de Priceline, 37 % des voyageurs estiment que le choix du quartier influence leur expérience de vacances, tandis que 34 % choisissent leur hôtel en fonction de l’emplacement.
La plateforme répond à une demande croissante d’expériences locales authentiques, près de la moitié des voyageurs préférant des connexions locales véritables. Les nouvelles fonctionnalités, lancées le 30 avril 2025, aident les utilisateurs à découvrir les « Awayborhoods » — des zones riches en charme et culture locale — et incluent les Penny Maps pour faciliter la navigation des attractions locales.
Priceline bringt Trip Intelligence: The Neighborhood Edition auf den Markt, eine KI-gestützte Funktion, die Reisende basierend auf ihren Vorlieben und der Atmosphäre mit Reisezielen verbindet. Die Veröffentlichung im Frühjahr 2025 umfasst innovative Tools wie den Neighborhood Navigator, der 35 Städte abdeckt, und den Trip Vibe Selector, der exklusiv in der Priceline-App verfügbar ist.
Zu den Hauptmerkmalen gehören detaillierte Inhaltsseiten zu Stadtvierteln, KI-generierte Vergleiche und die Integration mit dem Carsharing-Marktplatz von Turo. Laut dem Trendbericht 2025 von Priceline glauben 37 % der Reisenden, dass die Wahl des Stadtviertels ihre Urlaubserfahrung beeinflusst, während 34 % Hotels nach Lage auswählen.
Die Plattform reagiert auf die steigende Nachfrage nach authentischen lokalen Erlebnissen, da fast die Hälfte der Reisenden echte lokale Verbindungen bevorzugt. Die neuen Funktionen, die am 30. April 2025 starten, helfen Nutzern, "Awayborhoods" zu entdecken – Gegenden voller lokalem Charme und Kultur – und beinhalten Penny Maps für eine einfache Navigation zu lokalen Attraktionen.
- Launch of AI-powered Trip Intelligence platform expands Priceline's competitive advantage in travel tech
- Strategic partnership with Turo adds car rental revenue stream and expands service offerings
- Coverage across 35 cities with planned domestic and international expansion shows strong growth trajectory
- New AI features address proven market demand (37% of travelers prioritize neighborhood selection)
- Mobile app exclusive features strengthen user engagement and platform lock-in
- Initial neighborhood coverage limited to only 35 cities, potentially limiting near-term revenue impact
- Heavy reliance on AI technology could increase operational costs and technical complexity
- Neighborhood Navigator launching in beta phase indicates product is still in development stage
Find your perfect neighborhood with Trip Intelligence: The Neighborhood Edition
Partnership with Turo provides travelers a seamless car rental experience
NORWALK, Conn., April 30, 2025 /PRNewswire/ -- Get ready to explore the world like never before! Priceline, the genAI-powered travel innovator, is introducing its Spring 2025 product release, Trip Intelligence: The Neighborhood Edition. Priceline's new neighborhood features enable users to discover unique locations that match their personal "vibe," interests, and passions, all while unlocking Priceline's unbeatable deals.
With the Neighborhood Edition, Priceline developed new tools to empower travelers to discover hidden gems and unique neighborhoods that align with their interests and passions. Whether seeking the perfect home-away-from-home vibe or unlocking the best-kept secrets of a new city, Priceline's Trip Intelligence can quickly find the perfect place for you. The new Neighborhood Edition also allows travelers to further explore an area thanks to an integration with Turo, the largest peer-to-peer car sharing marketplace. Travelers can now book the exact car they want, conveniently in the exact neighborhood they want, from a vibrant community of trusted hosts across the US.
Priceline's 2025 Trend Report: Where To Next?, identified the rise of 'Awayborhoods', or neighborhoods brimming with local charm and culture, as a new travel trend. The report also surfaced that over one-third (
"Our research found that nearly half of travelers prefer authentic, local experiences to connect more deeply with the places they visit. Separately,
Explore the World, Neighborhood by Neighborhood
The new neighborhood features include proprietary and intuitive AI-powered tools to help travelers easily identify their ideal destinations by matching their preferences to neighborhoods with similar atmospheres and attractions. Key features include:
- Neighborhood Navigator: Curious about the "Greenpoint, Brooklyn" of Portland? The AI-powered Neighborhood Navigator allows users to find their perfect destination by identifying and mapping the local equivalent of neighborhoods they love in different cities. Launching in beta, with current coverage across 35 cities (and more domestic and international destinations to come) it's the ultimate tool for local immersion.
- Neighborhood Content Pages: Detailed neighborhood descriptions, AI-generated comparisons and tailored activity suggestions allow trip planners to dive deeper into potential destinations. Visual and information-rich pages give travelers the insights they crave to make informed decisions.
- Trip Vibe Selector: Travelers can choose from a list of "vibes" that align with their tastes—whether they're drawn to vibrant nightlife, serene destinations for self care, or culinary adventures. The Trip Vibe Selector suggests neighborhoods and hotels that match their input for a highly personalized planning experience. Available exclusively on the Priceline app.
- Penny Maps: Seamlessly integrated into Penny, Priceline's AI-powered travel assistant's chat functionality, this feature maps out any place mentioned—hotels, restaurants, parks, museums, and more. With a simple tap on the map icon, travelers can instantly see locations and plan their trips with ease.
- Seamless Integration with Turo: The new Trip Intelligence suite includes Priceline's integration with Turo, the world's largest peer-to-peer car-sharing marketplace. Priceline customers now have access to an extensive inventory of vehicles, allowing them to book the exact make and model of their desired car across thousands of local neighborhood locations. Turo also allows users to skip traditional rental counters for a seamless pickup experience.
"Today's traveler craves deeper connections with the places they visit," said Lesley Klein, SVP, Strategy and Brand Marketing, Priceline. "They seek destinations with distinctive food, culture, and energy that align with their lifestyles and values. Our new Trip Intelligence tools deliver on this need, making it easier than ever to find neighborhoods that feel tailor-made for each traveler—whether it's the foodie culture of one city or the art scene of another."
The new neighborhood features will be available beginning April 30, 2025. To preview the new Trip Intelligence: The Neighborhood Edition features visit priceline.com/2025springrelease.
About Priceline
Priceline, part of Booking Holdings Inc. [NASDAQ: BKNG], has been a leader in online travel for twenty-five years. Priceline's proprietary deals technology pairs negotiation with innovation to analyze billions of data points to generate deep discounts for customers they can't find anywhere else. Travelers have access to millions of hotels, flights, alternative accommodations, rental cars, cruises, vacation packages and experiences from trusted brands in over 116 countries around the world, 24/7 customer service and incremental savings when becoming a Priceline VIP. By making affordable travel within reach for all, Priceline helps millions of customers each year be there for the moments that matter to them. Because where your happy place meets your happy price, that place is Priceline.
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SOURCE Priceline
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