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  4. [Form 4] Booking Holdings Inc. Insider Trading Activity

BKNG CEO Glenn Fogel reports November 17, 2025 stock sales

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Booking Holdings Inc. CEO and President Glenn Fogel, who also serves as a director, reported multiple open-market sales of Booking Holdings common stock on 11/17/2025. Each transaction involved small blocks of shares sold at prices including $5,048.5, $5,052.48, $5,054.04, $5,056.0933, up to $5,083.61 per share.

The sales were executed under a Rule 10b5-1(c) trading plan that was adopted on December 9, 2024. Following the reported transactions, Mr. Fogel directly beneficially owned 21,581 shares of Booking Holdings common stock. This report is described as the third of three filings covering his transactions on November 17, 2025.

Positive

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Negative

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Insider Fogel Glenn D
Role CEO AND PRESIDENT
Sold 170 shs ($861K)
Type Security Shares Price Value
Sale Common Stock 10 $5,048.50 $50K
Sale Common Stock 30 $5,052.48 $152K
Sale Common Stock 10 $5,054.04 $51K
Sale Common Stock 30 $5,056.0933 $152K
Sale Common Stock 10 $5,056.98 $51K
Sale Common Stock 10 $5,063.88 $51K
Sale Common Stock 10 $5,065.23 $51K
Sale Common Stock 10 $5,068.56 $51K
Sale Common Stock 20 $5,072.115 $101K
Sale Common Stock 20 $5,073.715 $101K
Sale Common Stock 10 $5,083.61 $51K
Holdings After Transaction: Common Stock — 21,581 shares (Direct)
Footnotes (6)
  1. F1. The 10b5-1(c) sales plan was adopted on December 9, 2024.
  2. F2. The report is the third of three Form 4s filed to report Mr. Fogel's transactions on November 17, 2025.
  3. F3. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,051.98 - $5,052.96. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  4. F4. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,055.77 - $5,056.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  5. F5. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,072.10 - $5,072.13. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  6. F6. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,073.34 - $5,074.09. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

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Form 4 Insider Transactions: What Each Field Means →

FAQ

What insider transaction did Booking Holdings (BKNG) report in this Form 4?
The filing reports that Glenn Fogel, Booking Holdings' CEO, President, and director, sold multiple small blocks of Booking Holdings common stock on 11/17/2025 at various market prices.

At what prices did the Booking Holdings (BKNG) CEO sell shares on November 17, 2025?
Reported sale prices for the shares on 11/17/2025 include $5,048.5, $5,052.48, $5,054.04, $5,056.0933, $5,063.88, $5,065.23, $5,068.56, $5,072.115, $5,073.715, and $5,083.61 per share, with several entries described using weighted-average prices and narrow price ranges.

How many Booking Holdings (BKNG) shares does Glenn Fogel own after these sales?
After the reported transactions, Glenn Fogel beneficially owned 21,581 shares of Booking Holdings common stock directly.

Was the Booking Holdings (BKNG) CEO trading under a Rule 10b5-1 plan?
Yes. The filing states that the sales were made pursuant to a Rule 10b5-1(c) sales plan that was adopted on December 9, 2024.

What do the weighted-average prices mean in this Booking (BKNG) Form 4?
Several line items list a weighted average sales price, with disclosed ranges such as $5,051.98 - $5,052.96, $5,055.77 - $5,056.74, $5,072.10 - $5,072.13, and $5,073.34 - $5,074.09. The company notes that full price breakdowns are available to Commission staff upon request.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fogel Glenn D
(Last) (First) (Middle)
BOOKING HOLDINGS INC.
800 CONNECTICUT AVENUE
(Street)
NORWALK CT 06854
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
CEO AND PRESIDENT
3. Date of Earliest Transaction (Month/Day/Year)
11/17/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock(1) 11/17/2025(2) S 10 D $5,048.5 21,741 D
Common Stock(1)(3) 11/17/2025 S 30 D $5,052.48 21,711 D
Common Stock(1) 11/17/2025 S 10 D $5,054.04 21,701 D
Common Stock(1)(4) 11/17/2025 S 30 D $5,056.0933 21,671 D
Common Stock(1) 11/17/2025 S 10 D $5,056.98 21,661 D
Common Stock(1) 11/17/2025 S 10 D $5,063.88 21,651 D
Common Stock(1) 11/17/2025 S 10 D $5,065.23 21,641 D
Common Stock(1) 11/17/2025 S 10 D $5,068.56 21,631 D
Common Stock(1)(5) 11/17/2025 S 20 D $5,072.115 21,611 D
Common Stock(1)(6) 11/17/2025 S 20 D $5,073.715 21,591 D
Common Stock(1) 11/17/2025 S 10 D $5,083.61 21,581 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The 10b5-1(c) sales plan was adopted on December 9, 2024.
2. The report is the third of three Form 4s filed to report Mr. Fogel's transactions on November 17, 2025.
3. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,051.98 - $5,052.96. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
4. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,055.77 - $5,056.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
5. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,072.10 - $5,072.13. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
6. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,073.34 - $5,074.09. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
/s/ Vijay Iyer, Attorney-in-Fact 11/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR