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Booking Holdings (NASDAQ: BKNG) director share sale under 10b5-1 plan

Filing Impact
(Low)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Booking Holdings Inc. reported an insider transaction by a director. On 12/15/2025, the director sold 15 shares of Booking Holdings common stock in an open-market sale identified with transaction code "S" at a price of $5,362 per share. This sale was made under a Rule 10b5-1(c) trading plan that was adopted on 06/02/2025, which is designed to pre-arrange trades according to preset instructions. After this transaction, the reporting person beneficially owned 702 shares of Booking Holdings common stock directly.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
WITTMAN VANESSA AMES

(Last) (First) (Middle)
BOOKING HOLDINGS INC.
800 CONNECTICUT AVENUE

(Street)
NORWALK CT 06854

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
12/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock(1) 12/15/2025 S 15 D $5,362 702 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The 10b5-1(c) sales plan was adopted on June 2, 2025.
/s/ Vijay Iyer, Attorney-in-Fact 12/16/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Booking Holdings (BKNG) report in this filing?

The filing reports that a director of Booking Holdings Inc. sold 15 shares of the company’s common stock on 12/15/2025 in an open-market sale.

How many Booking Holdings (BKNG) shares were sold and at what price?

The director sold 15 shares of Booking Holdings common stock at a price of $5,362 per share, according to the transaction details.

How many Booking Holdings (BKNG) shares does the insider hold after this sale?

Following the reported transaction, the insider beneficially owned 702 shares of Booking Holdings common stock with direct ownership.

Was the Booking Holdings (BKNG) share sale under a Rule 10b5-1 trading plan?

Yes. The transaction is indicated as made under a Rule 10b5-1(c) sales plan, which the filing notes was adopted on 06/02/2025.

What is the reporting person’s relationship to Booking Holdings (BKNG)?

The reporting person is identified as a director of Booking Holdings Inc., and the form is filed for one reporting person.

What type of security was involved in this Booking Holdings (BKNG) insider trade?

The transaction involved Booking Holdings Inc. common stock, as shown in Table I of the filing.

Were any derivative securities reported for this Booking Holdings (BKNG) insider?

The section for derivative securities is present, but no specific derivative transactions or holdings are listed in the provided content.

Booking Holdings

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174.29B
32.17M
0.17%
96.23%
1.82%
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United States
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