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[Form 4] Booking Holdings Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Booking Holdings Inc. (BKNG) reported insider stock sales by its CEO and President, who also serves as a director, on a Form 4. On 11/17/2025, the executive carried out a series of small open-market sales of common stock under a Rule 10b5-1(c) trading plan that was adopted on December 9, 2024.

The reported transactions consist of multiple sales of between 10 and 30 shares each at prices that include amounts such as $4,873.79, $4,999.23, and $5,044.635 per share. Following these trades, the executive beneficially owns 21,751 shares of Booking Holdings common stock directly.

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SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fogel Glenn D

(Last) (First) (Middle)
BOOKING HOLDINGS INC.
800 CONNECTICUT AVENUE

(Street)
NORWALK CT 06854

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
CEO AND PRESIDENT
3. Date of Earliest Transaction (Month/Day/Year)
11/17/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock(1) 11/17/2025(2) S 10 D $4,873.79 22,141 D
Common Stock(1) 11/17/2025 S 10 D $4,884.87 22,131 D
Common Stock(1) 11/17/2025 S 10 D $4,892.4 22,121 D
Common Stock(1) 11/17/2025 S 10 D $4,908.6 22,111 D
Common Stock(1) 11/17/2025 S 10 D $4,975.74 22,101 D
Common Stock(1) 11/17/2025 S 10 D $4,996.76 22,091 D
Common Stock(1)(3) 11/17/2025 S 30 D $4,999.23 22,061 D
Common Stock(1) 11/17/2025 S 20 D $5,003.05 22,041 D
Common Stock(1) 11/17/2025 S 10 D $5,004.23 22,031 D
Common Stock(1)(4) 11/17/2025 S 20 D $5,009.465 22,011 D
Common Stock(1)(5) 11/17/2025 S 20 D $5,012.575 21,991 D
Common Stock(1)(6) 11/17/2025 S 30 D $5,015.7533 21,961 D
Common Stock(1) 11/17/2025 S 10 D $5,017.24 21,951 D
Common Stock(1) 11/17/2025 S 10 D $5,020.8 21,941 D
Common Stock(1) 11/17/2025 S 10 D $5,024.25 21,931 D
Common Stock(1)(7) 11/17/2025 S 20 D $5,025.98 21,911 D
Common Stock(1)(8) 11/17/2025 S 20 D $5,027.28 21,891 D
Common Stock(1) 11/17/2025 S 10 D $5,028.11 21,881 D
Common Stock(1) 11/17/2025 S 10 D $5,030.11 21,871 D
Common Stock(1)(9) 11/17/2025 S 30 D $5,033.3133 21,841 D
Common Stock(1)(10) 11/17/2025 S 30 D $5,035.2967 21,811 D
Common Stock(1) 11/17/2025 S 10 D $5,036.25 21,801 D
Common Stock(1) 11/17/2025 S 10 D $5,037.77 21,791 D
Common Stock(1)(11) 11/17/2025 S 20 D $5,039.89 21,771 D
Common Stock(1)(12) 11/17/2025 S 20 D $5,044.635 21,751 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The 10b5-1(c) sales plan was adopted on December 9, 2024.
2. The report is the second of three Form 4s filed to report Mr. Fogel's transactions on November 17, 2025.
3. Represents the weighted average sales price. The range of prices received for the reported transactions was $4,999.07 - $4,999.55. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
4. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,009.34 - $5,009.59. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
5. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,012.57 - $5,012.58. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
6. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,015.74 - $5,015.77. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
7. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,025.73 - $5,026.23. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
8. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,027.07 - $5,027.49. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
9. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,032.93 - $5,033.51. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
10. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,035 - $5,035.89. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
11. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,039.73 - $5,040.05. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
12. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,044.42 - $5,044.85. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
/s/ Vijay Iyer, Attorney-in-Fact 11/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Booking Holdings (BKNG) disclose in this Form 4 filing?

The filing reports that a Booking Holdings executive who is both CEO and President, as well as a director, sold small amounts of the company’s common stock in a series of open-market transactions on 11/17/2025.

Who is the reporting person in the BKNG Form 4 and what is their role?

The reporting person is referred to as Mr. Fogel, who serves as a director and as CEO and President of Booking Holdings Inc.

When did the insider stock transactions for Booking Holdings (BKNG) take place?

The transactions reported in this Form 4 occurred on November 17, 2025, which is listed as the Date of Earliest Transaction and the transaction date in Table I.

Were the BKNG insider sales made under a Rule 10b5-1 trading plan?

Yes. The explanation states that the 10b5-1(c) sales plan covering these trades was adopted on December 9, 2024, indicating the transactions were made pursuant to that pre-arranged plan.

What prices did the Booking Holdings (BKNG) shares sell for in these trades?

The Form 4 lists individual sale prices such as $4,873.79, $4,999.23, and $5,044.635 per share, and notes several entries where the figures represent weighted average sales prices within disclosed price ranges.

How many Booking Holdings (BKNG) shares does the insider own after these sales?

After the reported transactions, the Form 4 shows that the executive beneficially owns 21,751 shares of Booking Holdings common stock, held with direct ownership.

Is this the only Form 4 covering the CEO’s trades on November 17, 2025?

No. The explanation notes that this report is the second of three filings submitted to report Mr. Fogel’s transactions on November 17, 2025.

Booking Holdings

NASDAQ:BKNG

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BKNG Stock Data

154.17B
32.17M
0.17%
96.23%
1.82%
Travel Services
Transportation Services
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United States
NORWALK