Building Supplies Retailer Chooses Bridgeline for AI-Powered Search
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The integration of HawkSearch into an eCommerce platform, particularly one with an extensive inventory such as the building supplies chain mentioned, can be a significant catalyst for revenue growth. The ability to efficiently navigate a large product catalog directly correlates with enhanced user experience and conversion rates. The implementation of features like instant engage and autocomplete not only streamlines the search process but also leverages consumer behavior data to personalize the shopping experience.
From a market research perspective, the move reflects a growing trend among retailers to invest in advanced search tools that can handle complex queries. This is increasingly important as online retail becomes more competitive and businesses seek to differentiate themselves through superior customer service and technological innovation. The use of AI-powered recommendations is a strategic move to increase average order size by presenting customers with tailored options, thereby potentially lifting overall sales figures.
Personalization and ease of navigation are key drivers in e-commerce success. HawkSearch's AI capabilities, such as the Unit of Measure Converter, address a common pain point in the building supplies sector where specificity is paramount. Customers often know exactly what they need in terms of dimensions and specifications and a search engine that can intuitively process and match these queries to products can significantly reduce friction in the purchase process.
The strategic deployment of HawkSearch Recommendations goes beyond basic search functionality. By analyzing user behavior, it can enhance the relevance of product suggestions, potentially leading to higher conversion rates and customer retention. This technology investment could be a game-changer for the retailer, especially if it leads to a demonstrable improvement in sales metrics and customer satisfaction scores.
When assessing the financial implications of Bridgeline Digital's announcement, one should consider the potential for increased sales and customer loyalty as key performance indicators. The adoption of HawkSearch by a sizable retailer can serve as a case study for the efficacy of Bridgeline Digital's product, potentially influencing stock performance based on projected growth in market share and future earnings.
Investors often look for companies that provide innovative solutions with clear ROI. If HawkSearch can deliver on its promise to enhance product discovery and increase order sizes, this could positively impact Bridgeline Digital's financials. The company's focus on eCommerce site optimization tools is strategic, given the sector's expansion and the increasing importance of digital sales channels post-pandemic. The long-term benefits, however, will hinge on the sustained performance of the technology and its adoption by other retailers.
WOBURN, Mass., March 27, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a marketing technology company, announced today that a building supplies chain selected HawkSearch for its eCommerce site.
The retailer chose HawkSearch to boost its revenue by improving product discovery within its catalog of over 40,000 products. HawkSearch will make the online catalog easier to navigate through instant engage, autocomplete, and unit of measure conversion. When a customer first clicks into the search field, they are presented with top categories and products based on the latest trending data and personal history. As the user inputs queries with dimensions such as ’30 in single hung window’ or ’50’ extension cord,’ HawkSearch’s Unit of Measure Converter will ensure the right products appear regardless of the variety of ways a customer can enter the unit of measure.
The retailer will use HawkSearch Recommendations to provide personalized shopping for customers and product recommendations that increase the average size of each order. HawkSearch Recommendations is an AI powered product that suggests items to shoppers based on their site navigation and search habits and raises site conversions by highlighting items that shoppers are likely to buy.
Ari Kahn, CEO of Bridgeline Digital, said, "Our partnership with this building supplies chain demonstrates our ongoing commitment to building companies with eCommerce sites. HawkSearch's advanced search functionalities are crucial for navigating large complex product catalogs, ensuring users an efficient and successful online shopping experience."
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
