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Foodservice Distributor Launches HawkSearch to Power Personalized B2B eCommerce

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Bridgeline Digital (NASDAQ:BLIN) has announced the successful implementation of its HawkSearch platform, featuring Smart Search capabilities, on a major foodservice distributor's eCommerce site. The AI-powered solution includes features like dynamic auto-complete and behavior-driven product recommendations, designed to enhance the B2B buying experience. The platform serves customers across commercial kitchens, healthcare facilities, and institutional operations, streamlining the procurement process for foodservice packaging, disposable goods, and janitorial products. CEO Ari Kahn emphasized that this implementation aligns with Bridgeline's mission to enhance B2B eCommerce efficiency through intelligent solutions.
Bridgeline Digital (NASDAQ:BLIN) ha annunciato l'implementazione con successo della sua piattaforma HawkSearch, dotata di funzionalità Smart Search, sul sito eCommerce di un importante distributore nel settore della ristorazione. La soluzione basata sull'intelligenza artificiale include caratteristiche come il completamento automatico dinamico e raccomandazioni di prodotti basate sul comportamento, progettate per migliorare l'esperienza di acquisto B2B. La piattaforma serve clienti in cucine commerciali, strutture sanitarie e operazioni istituzionali, semplificando il processo di approvvigionamento per imballaggi alimentari, prodotti usa e getta e articoli per la pulizia. Il CEO Ari Kahn ha sottolineato che questa implementazione è in linea con la missione di Bridgeline di migliorare l'efficienza del commercio elettronico B2B attraverso soluzioni intelligenti.
Bridgeline Digital (NASDAQ:BLIN) ha anunciado la exitosa implementación de su plataforma HawkSearch, que cuenta con capacidades de Búsqueda Inteligente, en el sitio de comercio electrónico de un importante distribuidor de servicios alimentarios. La solución impulsada por IA incluye funciones como autocompletado dinámico y recomendaciones de productos basadas en el comportamiento, diseñadas para mejorar la experiencia de compra B2B. La plataforma atiende a clientes en cocinas comerciales, centros de salud y operaciones institucionales, agilizando el proceso de adquisición de envases para servicios alimentarios, productos desechables y artículos de limpieza. El CEO Ari Kahn destacó que esta implementación está alineada con la misión de Bridgeline de mejorar la eficiencia del comercio electrónico B2B mediante soluciones inteligentes.
Bridgeline Digital(NASDAQ:BLIN)는 주요 식품 서비스 유통업체의 전자상거래 사이트에 스마트 검색 기능을 갖춘 HawkSearch 플랫폼의 성공적인 도입을 발표했습니다. 이 AI 기반 솔루션은 동적 자동완성 및 행동 기반 제품 추천과 같은 기능을 포함하여 B2B 구매 경험을 향상시키도록 설계되었습니다. 이 플랫폼은 상업용 주방, 의료 시설, 기관 운영 전반의 고객에게 서비스를 제공하며, 식품 서비스 포장재, 일회용품, 청소용품 조달 과정을 간소화합니다. CEO 아리 칸(Ari Kahn)은 이번 도입이 지능형 솔루션을 통해 B2B 전자상거래 효율성을 향상시키려는 Bridgeline의 사명과 부합한다고 강조했습니다.
Bridgeline Digital (NASDAQ:BLIN) a annoncé la mise en œuvre réussie de sa plateforme HawkSearch, dotée de fonctionnalités de recherche intelligente, sur le site eCommerce d'un important distributeur de services alimentaires. Cette solution alimentée par l'IA comprend des fonctionnalités telles que l'auto-complétion dynamique et des recommandations de produits basées sur le comportement, conçues pour améliorer l'expérience d'achat B2B. La plateforme dessert des clients dans les cuisines commerciales, établissements de santé et opérations institutionnelles, simplifiant le processus d'approvisionnement en emballages alimentaires, produits jetables et articles de nettoyage. Le PDG Ari Kahn a souligné que cette mise en œuvre est en accord avec la mission de Bridgeline visant à améliorer l'efficacité du eCommerce B2B grâce à des solutions intelligentes.
Bridgeline Digital (NASDAQ:BLIN) hat die erfolgreiche Implementierung seiner HawkSearch-Plattform mit Smart Search-Funktionen auf der eCommerce-Website eines großen Lebensmittelgroßhändlers bekannt gegeben. Die KI-gestützte Lösung umfasst Funktionen wie dynamische Autovervollständigung und verhaltensbasierte Produktempfehlungen, die darauf ausgelegt sind, das B2B-Kauferlebnis zu verbessern. Die Plattform bedient Kunden in Gewerbeküchen, Gesundheitseinrichtungen und institutionellen Betrieben und optimiert den Beschaffungsprozess für Lebensmittelverpackungen, Einwegartikel und Reinigungsprodukte. CEO Ari Kahn betonte, dass diese Implementierung mit Bridgelines Mission übereinstimmt, die Effizienz des B2B-eCommerce durch intelligente Lösungen zu steigern.
Positive
  • Implementation of AI-powered search capabilities to improve customer experience
  • Potential for increased order values through improved product discovery
  • Enhanced customer retention through personalized buying experience
  • Expansion into specialized B2B markets
Negative
  • None.

AI-Driven Smart Search Enhances Product Discovery and Streamlines Procurement Across Key Markets

WOBURN, MASSACHUSETTS / ACCESS Newswire / May 8, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced the launch of HawkSearch, including its Smart Search capabilities, on the eCommerce site of a leading foodservice distributor.

With Smart Search now live, buyers benefit from AI-powered precision, dynamic auto-complete, and behavior-driven product recommendations-reducing friction in the procurement process and helping users navigate complex catalogs with speed and accuracy. These capabilities drive higher order values and improve customer retention by creating a more personalized, and efficient buying experience.

The distributor offers a wide range of foodservice packaging, disposable goods, and janitorial products, including cleaning chemicals, paper supplies, and facility maintenance tools. With HawkSearch in place, customers across commercial kitchens, healthcare facilities, and institutional operations now experience a more seamless and intuitive eCommerce journey.

"This Smart Search launch demonstrates our ongoing mission to power intelligent and efficient eCommerce for specialized B2B markets," said Ari Kahn, CEO of Bridgeline Digital. "HawkSearch equips distributors with the tools needed to improve customer satisfaction, accelerate ordering workflows, and drive digital growth."

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital



View the original press release on ACCESS Newswire

FAQ

What new features does BLIN's HawkSearch implementation offer to the foodservice distributor?

HawkSearch offers AI-powered precision search, dynamic auto-complete, and behavior-driven product recommendations to streamline the procurement process.

Who is the target market for Bridgeline Digital's HawkSearch platform in this implementation?

The platform serves customers across commercial kitchens, healthcare facilities, and institutional operations who purchase foodservice packaging, disposable goods, and janitorial products.

How does HawkSearch benefit B2B customers according to Bridgeline Digital (BLIN)?

HawkSearch reduces procurement friction, enables faster catalog navigation, and creates a more personalized buying experience, leading to higher order values and improved customer retention.

What is the strategic importance of this HawkSearch implementation for BLIN?

This implementation demonstrates Bridgeline's commitment to powering intelligent B2B eCommerce in specialized markets and expanding their presence in the foodservice distribution sector.
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