Foodservice Distributor Launches HawkSearch to Power Personalized B2B eCommerce

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) has announced the successful implementation of its HawkSearch platform, featuring Smart Search capabilities, on a major foodservice distributor's eCommerce site. The AI-powered solution includes features like dynamic auto-complete and behavior-driven product recommendations, designed to enhance the B2B buying experience. The platform serves customers across commercial kitchens, healthcare facilities, and institutional operations, streamlining the procurement process for foodservice packaging, disposable goods, and janitorial products. CEO Ari Kahn emphasized that this implementation aligns with Bridgeline's mission to enhance B2B eCommerce efficiency through intelligent solutions.

Positive

• Implementation of AI-powered search capabilities to improve customer experience
• Potential for increased order values through improved product discovery
• Enhanced customer retention through personalized buying experience
• Expansion into specialized B2B markets

Negative

• None.

AI-Driven Smart Search Enhances Product Discovery and Streamlines Procurement Across Key Markets

WOBURN, MASSACHUSETTS / ACCESS Newswire / May 8, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced the launch of HawkSearch, including its Smart Search capabilities, on the eCommerce site of a leading foodservice distributor.

With Smart Search now live, buyers benefit from AI-powered precision, dynamic auto-complete, and behavior-driven product recommendations-reducing friction in the procurement process and helping users navigate complex catalogs with speed and accuracy. These capabilities drive higher order values and improve customer retention by creating a more personalized, and efficient buying experience.

The distributor offers a wide range of foodservice packaging, disposable goods, and janitorial products, including cleaning chemicals, paper supplies, and facility maintenance tools. With HawkSearch in place, customers across commercial kitchens, healthcare facilities, and institutional operations now experience a more seamless and intuitive eCommerce journey.

"This Smart Search launch demonstrates our ongoing mission to power intelligent and efficient eCommerce for specialized B2B markets," said Ari Kahn, CEO of Bridgeline Digital. "HawkSearch equips distributors with the tools needed to improve customer satisfaction, accelerate ordering workflows, and drive digital growth."

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What new features does BLIN's HawkSearch implementation offer to the foodservice distributor?

HawkSearch offers AI-powered precision search, dynamic auto-complete, and behavior-driven product recommendations to streamline the procurement process.

Who is the target market for Bridgeline Digital's HawkSearch platform in this implementation?

The platform serves customers across commercial kitchens, healthcare facilities, and institutional operations who purchase foodservice packaging, disposable goods, and janitorial products.

How does HawkSearch benefit B2B customers according to Bridgeline Digital (BLIN)?

HawkSearch reduces procurement friction, enables faster catalog navigation, and creates a more personalized buying experience, leading to higher order values and improved customer retention.

What is the strategic importance of this HawkSearch implementation for BLIN?

This implementation demonstrates Bridgeline's commitment to powering intelligent B2B eCommerce in specialized markets and expanding their presence in the foodservice distribution sector.