HawkSearch Revolutionizes Search with Unified AI-Powered Concept, Image, and Keyword Search

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) has launched Unified Search in its Hermes release for the HawkSearch platform, integrating AI-powered Concept and Image Search with Keyword Search. The new feature aims to enhance product discovery and improve customer experience through more relevant, content-driven results.

The Hermes release includes several key innovations:

• Unified Search combining multiple search methods
• New Preview interface with real-time merchandising rule previews
• Keyword Performance Notifications with automated email alerts
• Enhanced Measurement Conversion capabilities

The platform demonstrates practical applications in B2B scenarios, such as industrial tools searching, where users can search using traditional keywords, visual descriptions, or conceptual needs. According to John Murcott, EVP of Product & Strategy, this integration of AI-powered tools with precise search functionality delivers enhanced performance and efficiency for businesses.

Positive

• Launch of new AI-powered Unified Search feature combining multiple search methods
• Implementation of automated keyword performance tracking system
• Enhanced measurement conversion capabilities for improved search accuracy

Negative

• None.

Hermes Release Redefines Relevance, Efficiency, and Customer Satisfaction in Search

WOBURN, MASSACHUSETTS / ACCESS Newswire / January 21, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, has launched Unified Search in its Hermes release for the HawkSearch platform. This transformative feature integrates AI-powered Concept and Image Search with Keyword Search, delivering highly relevant, content-driven results that enhance product discovery and improve customer experience.

The Hermes release introduces powerful innovations including:

Unified Search: Integrated Concept, Image, and Keyword Search for precise, relevant results that transform product discovery.

New Preview: Tailored interface with real-time merchandising rule previews, as well as options for new Hawk AI features such as Visual Search and Concept Search.

Keyword Performance Notifications: Automated email alerts to track and optimize trending keywords for better search results.

Measurement Conversion Enhancements: Expanded flexibility and scale for normalizing search terms and product data, resulting in improved accuracy.

With the new Unified Seach features in the Hermes release, a B2B buyer in the industrial tools sector can either search for "torque wrenches for high-pressure systems," describe what the tool looks like, or describe their needs conceptually. Unified Search intelligently combines these user inputs to deliver the exact match, or the closest relevant options, streamlining the purchasing process and increasing conversions for eCommerce businesses.

"Unified Search exemplifies the innovation businesses rely on to elevate their digital strategies," said John Murcott, EVP of Product & Strategy at Bridgeline. "By integrating AI-powered tools with precise search functionality, the Hermes release delivers unmatched performance, efficiency, and customer satisfaction, helping businesses exceed expectations."

To learn more about the Hermes release, join us for the webinar, Hermes: Smarter Tools for Smarter Search, on January 22, 2025, at 12 PM EST/9 AM PST. Register here.

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact Information

Danielle Colvin
SVP of Marketing
press@bridgeline.com

SOURCE: Bridgeline Digital, Inc.

View the original press release on ACCESS Newswire

FAQ

What new features does Bridgeline's BLIN Hermes release include?

The Hermes release includes Unified Search (combining Concept, Image, and Keyword Search), New Preview interface with real-time merchandising rules, Keyword Performance Notifications, and enhanced Measurement Conversion capabilities.

When will Bridgeline (BLIN) host the Hermes release webinar?

Bridgeline will host the 'Hermes: Smarter Tools for Smarter Search' webinar on January 22, 2025, at 12 PM EST/9 AM PST.

How does BLIN's new Unified Search feature work?

Unified Search combines AI-powered Concept and Image Search with Keyword Search, allowing users to search using traditional keywords, visual descriptions, or conceptual needs to receive relevant results.

What are the key benefits of BLIN's Hermes release for businesses?

The Hermes release offers improved product discovery, enhanced customer experience, real-time merchandising previews, automated keyword tracking, and better measurement conversion accuracy for businesses.