Major Beauty Supply Distributor Launches HawkSearch to Power Product Discovery

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced that a major beauty supply distributor has implemented HawkSearch on its eCommerce platform to enhance product discovery through AI-driven search capabilities. The system manages complex product data, category hierarchies, and customer-specific pricing.

The implementation enables customers to efficiently search for products by brand, type, or specialty use, handling product variations, bundle offers, and inventory updates. The system's intelligent auto-complete and faceted navigation features allow users to refine results by specific attributes like brand and product specifications.

A key feature demonstrated is the synonym recognition capability, where searches for generic terms like 'hair gel' return relevant specific products, even when the exact search term isn't in the product title.

Positive

• Implementation of AI-driven search technology enhancing product discovery
• System capable of handling complex product data and customer-specific pricing
• Advanced features including intelligent auto-complete and faceted navigation

Negative

• None.

AI-Powered Search Improves Customer Experience and Streamlines eCommerce Operations

WOBURN, MASSACHUSETTS / ACCESS Newswire / March 20, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a major beauty supply distributor has launched its HawkSearch product on its eCommerce site to optimize product discovery and customer engagement with AI-driven search.

With a fast-changing catalog of professional beauty products, the distributor needed an advanced search solution to manage complex product data, category hierarchies, and customer-specific pricing with speed and precision. HawkSearch now powers the AI-driven search experience, enabling customers to find products by brand, product type, or specialty use while seamlessly handling product variations, bundle offers, and inventory updates.

For example, a customer searching for ‘curling iron' instantly sees relevant suggestions like ‘Hot Tools 24K Gold Extended Barrel Curling Iron - 1-1/4' or ‘Tapered Curling Wand - Extended Barrel.' HawkSearch's intelligent auto-complete and faceted navigation allow users to refine results by brand, barrel size, or heat settings, ensuring they find the perfect styling tool quickly. Additionally, synonym recognition ensures that a search for "hair gel" returns options like ‘Fantasia Conditioning Braiding Gel 16 oz.' even if the exact search term is not in the product title.

"This launch highlights how HawkSearch adapts to the unique challenges of different industries," said Ari Kahn, CEO of Bridgeline. "From technical specifications in B2B markets to trend-driven retail environments, HawkSearch delivers the intelligence and flexibility businesses need to thrive."

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What new technology has the beauty supply distributor implemented with BLIN's HawkSearch?

The distributor implemented AI-driven search technology that manages complex product data, category hierarchies, and customer-specific pricing with advanced search capabilities.

How does HawkSearch's product search functionality work for BLIN's beauty distributor client?

HawkSearch enables searching by brand, product type, or specialty use, with intelligent auto-complete, faceted navigation, and synonym recognition for improved product discovery.

What specific features does BLIN's HawkSearch offer for the beauty supply industry?

It offers intelligent auto-complete, faceted navigation for refining results by attributes like brand and barrel size, and synonym recognition for matching generic searches with specific products.

How does BLIN's HawkSearch handle product variations and inventory management?

HawkSearch seamlessly manages product variations, bundle offers, and inventory updates while maintaining accurate product discovery and search results.