Major North American Distributor Selects HawkSearch to Power Multi-Site Search Experience

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced that a major North American distributor has chosen HawkSearch to power search functionality across four eCommerce websites. The implementation features HawkSearch's native Optimizely X-Connect integration, including Concept Search, Smart Insight Management (SIM), and AI-powered personalization.

The solution will unify customer experience across sites while improving relevance and driving conversions through personalized content and intelligent merchandising. The system recognizes returning buyers' behaviors and preferences, automatically promoting relevant categories, hiding discontinued items, and applying customer-specific pricing rules. The implementation maintains shared logic and centralized merchandising controls while allowing for brand-specific customization across the distributor's storefronts.

Positive

• Secured major multi-site implementation contract with North American distributor
• Expanding market presence in B2B distribution sector
• Integration demonstrates cross-platform capabilities with Optimizely

Negative

• None.

AI-Driven Integration with Optimizely Unifies Product Discovery Across Four eCommerce Sites

WOBURN, MASSACHUSETTS / ACCESS Newswire / April 16, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a major North American distributor has selected HawkSearch to power search experiences across its portfolio of four eCommerce websites.

The multi-site engagement leverages HawkSearch's native Optimizely X-Connect integration and includes Concept Search, Smart Insight Management (SIM), and AI-powered personalization and recommendations. The distributor selected HawkSearch to unify the customer experience across its sites, improve relevance, and drive conversions through personalized content and intelligent merchandising strategies.

For example, when a returning buyer searches for "stainless fittings" on one site, HawkSearch will recognize past behaviors and preferences-automatically promoting relevant product categories, hiding discontinued items, and applying customer group-specific pricing rules. Across the distributor's four storefronts, shared logic and centralized merchandising controls ensure consistency while allowing for brand-specific nuances and targeting.

"This engagement is a testament to the power of long-term relationship building and cross-functional teamwork," said Ari Kahn, CEO of Bridgeline. "Our team worked closely with the distributor's leadership to understand their needs, demonstrate our capabilities, and deliver a search solution that aligns with their long-term goals."

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What features are included in the HawkSearch implementation for BLIN's new distributor client?

The implementation includes Concept Search, Smart Insight Management (SIM), AI-powered personalization, and Optimizely X-Connect integration across four eCommerce sites.

How does BLIN's HawkSearch personalize the search experience for returning customers?

It recognizes past behaviors and preferences, promotes relevant product categories, hides discontinued items, and applies customer group-specific pricing rules.

How does BLIN's HawkSearch maintain consistency across multiple distributor websites?

It uses shared logic and centralized merchandising controls while allowing for brand-specific nuances and targeting across storefronts.

What is the scope of BLIN's new distributor partnership for HawkSearch?

The partnership covers the implementation of search functionality across four eCommerce websites for a major North American distributor.