Bridgeline Stock Price, News & Analysis

Bridgeline Digital (NASDAQ:BLIN) announced that a national electrical distributor has chosen HawkSearch to power their network of B2B eCommerce sites. The distributor will implement HawkSearch's multi-site model and centralized control engine to manage product catalogs, business rules, and merchandising strategies across multiple storefronts from a single platform.

The solution enables region-specific product promotion, pricing, and marketing banners while maintaining unified backend operations. The distributor has also adopted HawkSearch's SaaS Hybrid infrastructure with dedicated search servers to ensure fast, intelligent, and high-volume search performance.

Bridgeline Digital (NASDAQ:BLIN) has secured a new client as a major U.S.-based LED lighting manufacturer selects HawkSearch to enhance its on-site search capabilities. The implementation aims to streamline product discovery across the manufacturer's complex technical catalog of lighting and control systems.

The solution's Smart Facet Logic automatically applies relevant filters based on user search intent, handling specific product attributes like wattage, color temperature, voltage range, and mounting type. For instance, when searching for 'industrial high bay fixtures under 200 watts,' the system dynamically selects appropriate attributes such as lumen output, wattage, and application area to refine results in real-time.

Bridgeline Digital (NASDAQ:BLIN) announced that Seattle Aviation Solutions (SAS) has integrated HawkSearch into its online booking system to enhance customer engagement ahead of MRO Americas 2025. The AI-powered integration enables conference attendees to efficiently schedule meetings with SAS representatives through a personalized interface offering real-time recommendations.

The implementation focuses on matching visitors with relevant experts, optimizing the customer journey during the aerospace industry event. SAS CEO Mustafa Altork emphasized the significance of leveraging AI technology to enhance customer discoverability and experience. Bridgeline's CEO Ari Kahn highlighted how this implementation demonstrates HawkSearch's capability to support complex B2B use cases and drive engagement throughout the customer journey.

Bridgeline Digital (Nasdaq:BLIN) has announced two concurrent stock offerings totaling approximately $2.2 million. The company is conducting a registered direct offering of 1,000,000 shares at $1.50 per share, expecting to raise $1.5 million in gross proceeds. Additionally, a private placement with existing investors, including company officers and directors, will offer 473,979 shares at $1.52 per share, generating approximately $720,448 in gross proceeds.

WestPark Capital, Inc. serves as the exclusive placement agent for the registered offering. Both offerings are expected to close around March 26, 2025. The company plans to use the net proceeds for working capital and general corporate purposes. The registered offering is made under an effective S-3 registration statement, while the private placement is conducted under Section 4(a)(2) of the Securities Act.

Bridgeline Digital (NASDAQ:BLIN) announced that a major beauty supply distributor has implemented HawkSearch on its eCommerce platform to enhance product discovery through AI-driven search capabilities. The system manages complex product data, category hierarchies, and customer-specific pricing.

The implementation enables customers to efficiently search for products by brand, type, or specialty use, handling product variations, bundle offers, and inventory updates. The system's intelligent auto-complete and faceted navigation features allow users to refine results by specific attributes like brand and product specifications.

A key feature demonstrated is the synonym recognition capability, where searches for generic terms like 'hair gel' return relevant specific products, even when the exact search term isn't in the product title.

Bridgeline Digital (NASDAQ:BLIN) announced that Do It Best, the largest network of independent home improvement stores in the U.S., has chosen their HawkSearch solution to enhance their B2C eCommerce search and merchandising experience.

Following Do It Best's recent acquisition of True Value, HawkSearch will replace the existing search system with an AI-powered merchandising engine. The solution will integrate with Do It Best's member store enterprise to manage product visibility and pricing across thousands of retail locations.

The implementation aims to enhance product discovery, personalization, and merchandising, creating a seamless shopping experience designed to increase order value, drive higher conversion rates, and improve customer retention.

Bridgeline Digital (NASDAQ:BLIN) has announced a strategic partnership with Groove Commerce to integrate its HawkSearch AI technology into B2B eCommerce solutions. The collaboration aims to enhance customer engagement and drive sales by providing AI-powered search functionality to merchants using platforms like BigCommerce and Shopify.

Groove Commerce, with over 17 years of experience in eCommerce design, development, and marketing, will leverage HawkSearch's advanced site search technology to help customers find products more efficiently. This partnership represents a strategic move by Bridgeline to expand its market presence and improve technological accessibility.

Bridgeline Digital (NASDAQ:BLIN) announced that a major building materials distributor has chosen HawkSearch to enhance its Optimizely eCommerce search capabilities. The distributor, which operates multiple distribution centers across the U.S., will implement HawkSearch's AI-powered search solution to improve product discovery and online engagement.

The selection was influenced by HawkSearch's ability to provide critical features including Unit of Measure (UoM) support, Concept Search, and advanced marketing tools. A notable advantage was HawkSearch's quick deployment of a development environment and product indexing capabilities before contract completion.

Bridgeline Digital (NASDAQ:BLIN) has successfully completed its SOC 2 Type II audit, validating its information security practices meet industry standards set by the American Institute of Certified Public Accountants (AICPA). The audit tests non-financial reporting controls related to security, availability, processing integrity, confidentiality, and privacy of systems.

The SOC 2 Type II certification provides independent verification of Bridgeline's control design and operational effectiveness, ensuring customers can rely on secure and trustworthy technology. CFO Thomas Windhausen emphasized that security and compliance are fundamental to their operations, highlighting how this certification demonstrates their commitment to data protection.