National JanSan Distributor Launches HawkSearch to Power AI-Driven Product Discovery
Bridgeline Digital (NASDAQ:BLIN) has announced the successful implementation of its HawkSearch platform on a major national JanSan distributor's website. The AI-powered search solution includes features like Smart Search with Concept and Visual Search capabilities, personalized product recommendations, and dynamic auto-complete functionality. A key feature is the Unit of Measure Conversion, which normalizes search inputs for improved product discovery. The implementation aims to enhance customer experience through faster product discovery, leading to increased engagement and larger order sizes.
Bridgeline Digital (NASDAQ:BLIN) ha annunciato l'implementazione con successo della sua piattaforma HawkSearch sul sito web di un importante distributore nazionale JanSan. La soluzione di ricerca basata sull'intelligenza artificiale include funzionalità come la Ricerca Intelligente con capacità di Ricerca Concettuale e Visiva, raccomandazioni personalizzate di prodotti e una funzione dinamica di completamento automatico. Una caratteristica fondamentale è la Conversione dell'Unità di Misura, che normalizza le ricerche per migliorare la scoperta dei prodotti. L'implementazione mira a migliorare l'esperienza del cliente attraverso una scoperta più rapida dei prodotti, aumentando così l'interazione e la dimensione degli ordini.
Bridgeline Digital (NASDAQ:BLIN) ha anunciado la exitosa implementación de su plataforma HawkSearch en el sitio web de un importante distribuidor nacional JanSan. La solución de búsqueda impulsada por inteligencia artificial incluye características como Búsqueda Inteligente con capacidades de Búsqueda Conceptual y Visual, recomendaciones personalizadas de productos y una función dinámica de autocompletado. Una característica clave es la Conversión de Unidad de Medida, que normaliza las entradas de búsqueda para mejorar el descubrimiento de productos. La implementación busca mejorar la experiencia del cliente mediante un descubrimiento de productos más rápido, lo que conduce a una mayor interacción y pedidos de mayor tamaño.
Bridgeline Digital (NASDAQ:BLIN)은 주요 전국 JanSan 유통업체 웹사이트에 자사의 HawkSearch 플랫폼을 성공적으로 도입했다고 발표했습니다. AI 기반 검색 솔루션에는 개념 검색 및 시각 검색 기능이 포함된 스마트 검색, 개인 맞춤형 제품 추천, 동적 자동 완성 기능 등이 포함되어 있습니다. 핵심 기능 중 하나는 단위 변환 기능으로, 검색 입력을 표준화하여 제품 발견을 향상시킵니다. 이번 도입은 고객이 더 빠르게 제품을 찾을 수 있도록 하여 고객 경험을 개선하고, 참여도 증가와 주문 규모 확대를 목표로 합니다.
Bridgeline Digital (NASDAQ:BLIN) a annoncé la mise en œuvre réussie de sa plateforme HawkSearch sur le site web d’un important distributeur national JanSan. La solution de recherche alimentée par l’IA comprend des fonctionnalités telles que la recherche intelligente avec capacités conceptuelles et visuelles, des recommandations personnalisées de produits, ainsi qu’une fonction d’auto-complétion dynamique. Une caractéristique clé est la conversion des unités de mesure, qui normalise les entrées de recherche pour améliorer la découverte des produits. Cette mise en œuvre vise à améliorer l’expérience client grâce à une découverte plus rapide des produits, entraînant une augmentation de l’engagement et des tailles de commande plus importantes.
Bridgeline Digital (NASDAQ:BLIN) hat die erfolgreiche Implementierung seiner HawkSearch-Plattform auf der Website eines großen nationalen JanSan-Distributors bekannt gegeben. Die KI-gestützte Suchlösung umfasst Funktionen wie Smart Search mit Konzept- und visueller Suche, personalisierte Produktempfehlungen und eine dynamische Autovervollständigungsfunktion. Ein zentrales Merkmal ist die Umrechnung der Maßeinheiten, die Suchanfragen normalisiert und so die Produktsuche verbessert. Ziel der Implementierung ist es, das Kundenerlebnis durch schnellere Produktsuche zu verbessern, was zu höherem Engagement und größeren Bestellmengen führt.
- Implementation of AI-powered search technology to improve customer experience and product discovery
- Addition of Unit of Measure Conversion feature for better search precision
- Potential for increased customer engagement and larger order sizes
- None.
Smart Search, Merchandising Tools, and Personalization Features Now Live
WOBURN, MASSACHUSETTS / ACCESS Newswire / May 7, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, has announced the official launch of HawkSearch on the website of a major national JanSan distributor.
HawkSearch's Smart Search is now live on the JanSan distributor's site, streamlining product discovery with AI-powered Concept Search and Visual Search, personalization, and intelligent merchandising. Customers can now access dynamic auto-complete, personalized product recommendations, and real-time content surfacing to accelerate purchasing decisions and increase cart size.
The JanSan site will also feature HawkSearch's Unit of Measure Conversion, which improves search precision by normalizing search inputs such as "32 oz cleaner" or "3 ft mop handle," returning the most relevant SKUs regardless of the unit format. Relevancy tuning and promotional tools allow for targeted keyword banners and featured content, while Concept Search and Visual Search support long-tail and image-driven queries.
"We're proud to support this respected JanSan distributor as they advance their search experience," said Ari Kahn, CEO of Bridgeline Digital. "With Smart Search, they are empowering customers to find the right products faster, leading to higher engagement, larger orders, and better performance."
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com .
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
FAQ
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