National JanSan Distributor Launches HawkSearch to Power AI-Driven Product Discovery

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) has announced the successful implementation of its HawkSearch platform on a major national JanSan distributor's website. The AI-powered search solution includes features like Smart Search with Concept and Visual Search capabilities, personalized product recommendations, and dynamic auto-complete functionality. A key feature is the Unit of Measure Conversion, which normalizes search inputs for improved product discovery. The implementation aims to enhance customer experience through faster product discovery, leading to increased engagement and larger order sizes.

Positive

• Implementation of AI-powered search technology to improve customer experience and product discovery
• Addition of Unit of Measure Conversion feature for better search precision
• Potential for increased customer engagement and larger order sizes

Negative

• None.

Smart Search, Merchandising Tools, and Personalization Features Now Live

WOBURN, MASSACHUSETTS / ACCESS Newswire / May 7, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, has announced the official launch of HawkSearch on the website of a major national JanSan distributor.

HawkSearch's Smart Search is now live on the JanSan distributor's site, streamlining product discovery with AI-powered Concept Search and Visual Search, personalization, and intelligent merchandising. Customers can now access dynamic auto-complete, personalized product recommendations, and real-time content surfacing to accelerate purchasing decisions and increase cart size.

The JanSan site will also feature HawkSearch's Unit of Measure Conversion, which improves search precision by normalizing search inputs such as "32 oz cleaner" or "3 ft mop handle," returning the most relevant SKUs regardless of the unit format. Relevancy tuning and promotional tools allow for targeted keyword banners and featured content, while Concept Search and Visual Search support long-tail and image-driven queries.

"We're proud to support this respected JanSan distributor as they advance their search experience," said Ari Kahn, CEO of Bridgeline Digital. "With Smart Search, they are empowering customers to find the right products faster, leading to higher engagement, larger orders, and better performance."

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com .

Contact:

Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What new features does Bridgeline's HawkSearch bring to the JanSan distributor's website?

HawkSearch brings AI-powered Smart Search, Concept Search, Visual Search, personalized recommendations, dynamic auto-complete, and Unit of Measure Conversion features to improve product discovery and purchasing decisions.

How does HawkSearch's Unit of Measure Conversion feature work for BLIN customers?

The Unit of Measure Conversion normalizes search inputs like '32 oz cleaner' or '3 ft mop handle' to return relevant SKUs regardless of unit format, improving search precision.

What are the expected benefits of implementing HawkSearch for the JanSan distributor?

The implementation is expected to enable faster product discovery, increase customer engagement, lead to larger orders, and improve overall site performance.

Who is the CEO of Bridgeline Digital (BLIN) in 2025?

Ari Kahn is the CEO of Bridgeline Digital.