Sleigh the Season: Dutch Bros Unwraps 2024 Holiday Menu
Rhea-AI Summary
Dutch Bros Coffee (BROS) has launched its 2024 holiday menu featuring three seasonal beverages across its 950+ locations. The lineup includes the returning Hazelnut Truffle Mocha with hazelnut mocha and Soft Top™ with caramel drizzle, the Candy Cane Mocha featuring peppermint mocha and Soft Top™ with candy cane sprinks, and the new Winter Shimmer Rebel, an energy drink combining blue raspberry and sweet cream with Soft Top™ and shimmer sprinks. The beverages are served in six festive cup designs, including options for kids and pets, and will be available while supplies last.
Positive
- Expansion of seasonal menu offering with three specialty drinks
- Wide distribution across 950+ locations
- Strategic product diversification with addition of energy drink category
Negative
- time availability may impact sustained revenue potential
- Seasonal products dependent on supply chain constraints
News Market Reaction 1 Alert
On the day this news was published, BROS gained 0.85%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Hazelnut Truffle and Candy Cane are home for holidays with a new fave!
Experience the full interactive Multichannel News Release here: https://www.multivu.com/dutch-bros-coffee/9218057-en-dutch-bros-unwraps-2024-holiday-menu
- The Hazelnut Truffle Mocha brings warmth and cheer to all who are near with hazelnut mocha topped with Soft Top™ and caramel drizzle.
- The Candy Cane Mocha reflects a journey through a chilly winter wonderland with peppermint mocha and Soft Top™ covered with candy cane sprinks.
- The Winter Shimmer Rebel offers a festive twist on our Rebel energy drink by blending together blue raspberry and sweet cream with Soft Top™ and shimmer sprinks on top.
"This year's trio captures the cozy and enchanting spirit of the season with our beloved Hazelnut Truffle and Candy Cane flavors," said Tana Davila, chief marketing officer at Dutch Bros. "Dutch Bros is all about getting creative and innovative, which is why we're stoked to introduce the Winter Shimmer Rebel to our customers as a unique seasonal drink to try."
Each drink is served in one of six festive cup designs, including ones for kids and pups! These cups are perfect for celebrating the season with snowflakes, candy canes, ornaments and more winter delights!
Hazelnut Truffle Mocha, Candy Cane Mocha and Winter Shimmer Rebel are available while supplies last.
About Dutch Bros
Dutch Bros Coffee is a fun-loving, mind-blowing drive-thru coffee company dedicated to making a massive difference one cup at a time. Dutch Bros was founded in
Dutch Bros is wholeheartedly focused on radiating kindness and sharing the Dutch luv. In addition to its mission of speed, quality and service, Dutch Bros is passionate about giving back to the communities it serves. Through local giving and annual company-wide initiatives, Dutch Bros makes impactful contributions to causes across the country.
To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook & TikTok, and download the Dutch Bros app to order ahead, earn points and score rewards!
View original content:https://www.prnewswire.com/news-releases/sleigh-the-season-dutch-bros-unwraps-2024-holiday-menu-302292232.html
SOURCE Dutch Bros Coffee
FAQ
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