Brightstar Lottery and its World-Class Solutions Chosen to Power Wisconsin Lottery
Rhea-AI Summary
Brightstar Lottery (NYSE: BRSL) announced on Jan 27, 2026 that Brightstar Global Solutions signed an eight-year base contract with the Wisconsin Lottery to deploy its OMNIA™ integrated lottery solution, with an eight-year extension option plus four one-year extensions.
Brightstar will modernize retail and digital channels, enhance the Wisconsin Lottery mobile app, and supply new retailer equipment including Retailer Pro S2 and GameFlex 48, alongside GameTouch 20, GameTouch Draw S2 and Retailer to Go. Brightstar noted it has supported Wisconsin since 1988 and helped generate $20 billion in revenue for the Lottery.
Positive
- Signed an eight-year base contract with multiple extension options
- Will deploy OMNIA™ to modernize retail and digital lottery channels
- Plans to enhance the Wisconsin Lottery mobile app for players and retailers
- Contract includes delivery of new hardware: Retailer Pro S2 and GameFlex 48
- Cited long-term relationship: supported Wisconsin Lottery since 1988 generating $20 billion
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
BRSL ticked up 0.36% while peers were mixed: SBET and CHDN declined, RSI and SGHC rose modestly, and SGMS was flat, suggesting a stock-specific reaction to the Wisconsin contract rather than a broad gambling-sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 06 | California contract win | Positive | +1.8% | Six-year instant ticket printing and services contract with California Lottery. |
| Jan 05 | Brazil JV concession | Positive | +0.7% | 15-year São Paulo state lottery concession via joint venture with Scientific Games. |
| Dec 23 | Poland content deal | Positive | -2.1% | Instant ticket content and innovations contract with Poland’s Totalizator Sportowy. |
| Dec 18 | Lotterywest system deal | Positive | +2.4% | 19-year agreement with Lotterywest for new central system and digital products. |
| Dec 10 | Cash Pop launch | Positive | +1.4% | Launch of patented Cash Pop draw game with Pennsylvania Lottery, 17th U.S. state. |
Recent contract and partnership announcements have generally seen positive next-day moves, with one notable divergence on a Poland deal.
Over the past few months, Brightstar Lottery has repeatedly expanded its global footprint through long-term contracts. On Dec 10, it launched Cash Pop with the Pennsylvania Lottery, followed by a 19-year Lotterywest deal on Dec 18. A Poland instant ticket contract came on Dec 23, and a 15-year São Paulo lottery concession on Jan 5. On Jan 6, it added a six-year California instant ticket contract. The new Wisconsin Lottery systems contract continues this pattern of securing multi-year lottery relationships.
Market Pulse Summary
This announcement extends Brightstar’s record of securing long-term lottery contracts, adding an eight-year base term with multiple extension options from the Wisconsin Lottery. It builds on recent wins in California, Brazil, Western Australia and Poland, reinforcing the company’s role with nearly 90 lottery customers and as primary provider to 26 of 46 U.S. jurisdictions. Investors may watch how this deal contributes to revenue visibility, the mix of retail versus digital solutions, and execution on the OMNIA platform rollout over time.
AI-generated analysis. Not financial advice.
OMNIA seamlessly connects retail and digital lottery channels and is designed to simplify operations and elevate player experiences. Brightstar will also enhance the Wisconsin Lottery's mobile app to provide more convenience to players and retailers.
Additionally, Brightstar will deliver new retailer equipment including its newest innovations, the Retailer Pro S2 terminal and the GameFlex 48 self-service vending machine. These new products, along with additional retailer solutions including the proven GameTouch 20 and GameTouch Draw S2 self-service vending solutions, as well as the handheld Retailer to Go terminal, will drive player engagement and offer versatility, reliability and convenience, backed by the high performance and integrity of Brightstar's market-leading central system.
"The Wisconsin Lottery looks forward to working with Brightstar to help us continuously evolve our lottery solutions to maximize player engagement with this new contract," said Cindy Polzin, Wisconsin Lottery Director.
"Working in collaboration with the Wisconsin Lottery, Brightstar has developed a deep understanding of the growth-driving products and solutions the Lottery needs to fuel and support its business goals," said Scott Gunn, Brightstar Chief Operating Officer North America Lottery. "Since our partnership began in 1988, we have supported the Wisconsin Lottery in generating more than
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the
For more information, visit us at brightstarlottery.com or follow along on LinkedIn.
About Brightstar Lottery PLC
Brightstar Lottery PLC (NYSE: BRSL) is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, entertain players and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.
Cautionary Statement Regarding Forward-Looking Statements
This news release may contain forward-looking statements (including within the meaning of the Private Securities Litigation Reform Act of 1995) concerning Brightstar Lottery PLC and its consolidated subsidiaries (the "Company") and other matters. These statements may discuss goals, intentions, and expectations as to future plans, trends, events, products and services, customer relationships, results of operations, or financial condition, or otherwise, based on current beliefs of the management of the Company as well as assumptions made by, and information currently available to, such management. Forward-looking statements may be accompanied by words such as "aim," "anticipate," "believe," "plan," "could," "would," "should," "shall," "continue," "estimate," "expect," "forecast," "future," "guidance," "intend," "may," "will," "possible," "potential," "predict," "project" or the negative or other variations of them. These forward-looking statements speak only as of the date on which such statements are made and are subject to various risks and uncertainties, many of which are outside the Company's control. Should one or more of these risks or uncertainties materialize, or should any of the underlying assumptions prove incorrect, actual results may differ materially from those predicted in the forward-looking statements and from past results, performance, or achievements. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include (but are not limited to) macroeconomic, regulatory and political uncertainty, including as a result of new or increased tariffs, trade wars, and other restrictions on trade between or among countries in which the Company operates, and related changes in discretionary consumer spending and behavior, fluctuations in foreign currency exchange rates, and the other factors and risks described in the Company's annual report on Form 20-F for the financial year ended December 31, 2024 and other documents filed or furnished from time to time with the SEC, which are available on the SEC's website at www.sec.gov and on the investor relations section of the Company's website at www.brightstarlottery.com. Except as required under applicable law, the Company does not assume any obligation to update these forward-looking statements. You should carefully consider these factors and other risks and uncertainties that may affect the Company's business. All forward-looking statements contained in this news release are qualified in their entirety by this cautionary statement. All subsequent written or oral forward-looking statements attributable to the Company, or persons acting on its behalf, are expressly qualified in their entirety by this cautionary statement.
Contact:
Mike DeAngelis, Corporate Communications, +1 (401) 392-1000, mike.deangelis@brightstarlottery.com
Matteo Selva, Italian media inquiries, +39 366 6803635
James Hurley, Investor Relations, +1 (401) 392-7190
© 2026 Brightstar Lottery PLC
The trademarks and/or service marks used herein are either trademarks or registered trademarks of Brightstar Lottery PLC, its affiliates or its licensors.
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SOURCE Brightstar Lottery PLC
FAQ
What did Brightstar (BRSL) announce on January 27, 2026 about Wisconsin Lottery?
How long is the Brightstar (BRSL) contract with the Wisconsin Lottery and are there extensions?
What products will Brightstar (BRSL) supply to the Wisconsin Lottery under the new contract?
Will Brightstar (BRSL) update the Wisconsin Lottery mobile app?
How long has Brightstar supported the Wisconsin Lottery and what revenue impact was cited?
How extensive is Brightstar's lottery footprint after the Wisconsin deal?
