Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation

Brightstar Lottery (NYSE: BRSL) announced on Jan 26, 2026 that it deployed its cloud-based Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG).

Rhea-AI Summary

Brightstar Lottery (NYSE: BRSL) announced on Jan 26, 2026 that it deployed its cloud-based Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG).

Sales Wizard integrates with OLG's central system to give sales representatives actionable data for retail visits. OLG joins 24 other lotteries using Sales Wizard. The product currently supports more than 148,000 retailers globally and Brightstar serves nearly 90 lottery customers, acting as the primary technology provider to 26 of 46 US lottery jurisdictions and 8 of the world’s 10 largest lotteries.

Positive

• Deployed Sales Wizard to Ontario Lottery and Gaming Corporation
• Product in use by 25 lotteries including OLG (OLG + 24 others)
• Supports > 148,000 retailers globally
• Serves nearly 90 lottery customers and is primary provider to 26 of 46 US jurisdictions

Negative

• None.

Argus Jan 26 session

+0.36% close to close Open Argus

Details

News Market Reaction – BRSL

On Jan 26, the day this news came out, BRSL closed 0.36% above the previous close.

Data tracked by StockTitan Argus for the Jan 26 session.

Key Figures

Lotteries using Sales Wizard: 24 lotteries Retailers supported: 148,000+ retailers Lottery customers: Nearly 90 customers +3 more

Lotteries using Sales Wizard

24 lotteries

Number of lotteries already using Sales Wizard

Retailers supported

148,000+ retailers

Global retailers supported by Sales Wizard

Lottery customers

Nearly 90 customers

Global lottery customers served by Brightstar

U.S. lottery jurisdictions

26 of 46

Jurisdictions where Brightstar is primary technology provider

Largest lotteries covered

8 of 10 largest

World’s largest lotteries where Brightstar is primary provider

Continents served

6 continents

Geographic reach of Brightstar’s lottery customers

Historical Context

5 past events · Latest: Jan 06

5 events

1. Jan 06

   Instant ticket contract

   24h Move

   +1.8%

   Six-year California instant ticket and services contract win.

2. Jan 05

   Brazil JV concession

   24h Move

   +0.7%

   15-year São Paulo lottery concession via joint venture structure.

3. Dec 23

   Poland ticket deal

   24h Move

   -2.1%

   Instant ticket content contract with Poland’s Totalizator Sportowy.

4. Dec 18

   Lotterywest system deal

   24h Move

   +2.4%

   19-year Western Australia system and digital products agreement.

5. Dec 10

   Cash Pop launch

   24h Move

   +1.4%

   Cash Pop game launch with Pennsylvania, 17th U.S. state deployment.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

salesforce automation, cloud-based, instant ticket inventory, point-of-sale equipment

4 terms

salesforce automation technical

"has deployed its Sales Wizard salesforce automation tool to the Ontario"

Salesforce automation is software that handles routine sales tasks—like tracking leads, scheduling follow-ups, generating quotes and recording customer interactions—so salespeople spend more time selling and less on paperwork. For investors, it matters because it can boost a company’s revenue efficiency, lower sales costs and make future sales more predictable, much like adding an autopilot to reduce errors and free the pilot to focus on strategy.

cloud-based technical

"Brightstar's powerful, cloud-based Sales Wizard easily integrates with OLG's"

Software, data or services that run on remote computers accessed over the internet instead of on a user’s own device; think of renting storage, apps and computing power in someone else’s warehouse rather than buying and maintaining the gear yourself. Investors care because cloud-based models can lower a company’s upfront costs, speed product updates, scale quickly with demand and create recurring revenue, all of which affect cash flow, growth prospects and valuation.

instant ticket inventory technical

"provides data and insights on sales, instant ticket inventory, instant ticket"

The supply of physical “instant” or scratch-off lottery tickets that a lottery operator, distributor or retailer has on hand and available to sell. For investors, this inventory matters because it directly affects short-term revenue and cash flow — like a store’s unsold seasonal products, too much stock can tie up cash and risk expiration or obsolescence, while too little can mean missed sales and weaker near-term results.

point-of-sale equipment technical

"instant ticket facings, point-of-sale equipment and signage, and much more."

Point-of-sale equipment is the hardware and software used where a customer pays for goods or services — examples include cash registers, card readers, barcode scanners, touch-screen terminals and the software that records the sale. Investors care because this equipment determines how smoothly businesses take payments, gather sales data and manage inventory; its reliability, fees, and upgrade cycles influence merchants’ costs, revenue growth and the recurring sales opportunities for payment and retail-technology providers.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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LONDON, Jan. 26, 2026 /PRNewswire/ -- Brightstar Lottery PLC (NYSE: BRSL) ("Brightstar") announced today that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation ("OLG"). Brightstar's powerful, cloud-based Sales Wizard easily integrates with OLG's central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.

"Brightstar's Sales Wizard is enabling OLG's sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit," said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management. "Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs."

"OLG joins 24 other lotteries in using Brightstar's Sales Wizard to help responsibly grow sales," said Scott Gunn, Brightstar Chief Operating Officer North America Lottery. "Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed."

Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.

Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the U.S. and eight of the world's 10 largest lotteries.

For more information, visit us at brightstarlottery.com or follow along on LinkedIn.

About Brightstar Lottery PLC
Brightstar Lottery PLC (NYSE: BRSL) is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, entertain players and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.

About Ontario Lottery and Gaming Corporation (OLG)
OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. OLG has been giving back to Ontario since 1975, generating approximately $62 billion for the people and the Province to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year profits from OLG's operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

Cautionary Statement Regarding Forward-Looking Statements
This news release may contain forward-looking statements (including within the meaning of the Private Securities Litigation Reform Act of 1995) concerning Brightstar Lottery PLC and its consolidated subsidiaries (the "Company") and other matters. These statements may discuss goals, intentions, and expectations as to future plans, trends, events, products and services, customer relationships, results of operations, or financial condition, or otherwise, based on current beliefs of the management of the Company as well as assumptions made by, and information currently available to, such management. Forward-looking statements may be accompanied by words such as "aim," "anticipate," "believe," "plan," "could," "would," "should," "shall," "continue," "estimate," "expect," "forecast," "future," "guidance," "intend," "may," "will," "possible," "potential," "predict," "project" or the negative or other variations of them. These forward-looking statements speak only as of the date on which such statements are made and are subject to various risks and uncertainties, many of which are outside the Company's control. Should one or more of these risks or uncertainties materialize, or should any of the underlying assumptions prove incorrect, actual results may differ materially from those predicted in the forward-looking statements and from past results, performance, or achievements. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include (but are not limited to) macroeconomic, regulatory and political uncertainty, including as a result of new or increased tariffs, trade wars, and other restrictions on trade between or among countries in which the Company operates, and related changes in discretionary consumer spending and behavior, fluctuations in foreign currency exchange rates, and the other factors and risks described in the Company's annual report on Form 20-F for the financial year ended December 31, 2024 and other documents filed or furnished from time to time with the SEC, which are available on the SEC's website at www.sec.gov and on the investor relations section of the Company's website at www.brightstarlottery.com. Except as required under applicable law, the Company does not assume any obligation to update these forward-looking statements. You should carefully consider these factors and other risks and uncertainties that may affect the Company's business. All forward-looking statements contained in this news release are qualified in their entirety by this cautionary statement. All subsequent written or oral forward-looking statements attributable to the Company, or persons acting on its behalf, are expressly qualified in their entirety by this cautionary statement.

Contact:
Mike DeAngelis, Corporate Communications, +1 (401) 392-1000, mike.deangelis@brightstarlottery.com
Matteo Selva, Italian media inquiries, +39 366 6803635
James Hurley, Investor Relations, +1 (401) 392-7190

© 2026 Brightstar Lottery PLC

The trademarks and/or service marks used herein are either trademarks or registered trademarks of Brightstar Lottery PLC, its affiliates or its licensors.

 

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SOURCE Brightstar Lottery PLC

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Brightstar (BRSL) announce on January 26, 2026?

Brightstar announced deployment of its cloud-based Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation.

How does Sales Wizard integrate with OLG's operations?

Sales Wizard integrates with OLG's central system to provide sales reps with actionable data, reports, and mobile apps for more effective retail visits.

How many lotteries and retailers currently use Brightstar's Sales Wizard?

Sales Wizard is used by OLG plus 24 other lotteries and supports more than 148,000 retailers globally.

What scale does Brightstar (BRSL) claim in the lottery market?

Brightstar serves nearly 90 lottery customers, is primary provider to 26 of 46 US jurisdictions, and supports 8 of the world’s 10 largest lotteries.

Will Sales Wizard be available on mobile for OLG sales representatives?

Yes. Sales Wizard is available in user-friendly mobile apps to increase field efficiency.

Where can investors find more information about Brightstar (BRSL)?

More information is available at brightstarlottery.com and via the company's LinkedIn page.