Clear Channel Outdoor and USO Unveil Campaign Encouraging Public Support for Service Members During Military Appreciation Month
Clear Channel Outdoor (CCO) and the United Service Organizations (USO) have launched a nationwide digital out-of-home media campaign for Military Appreciation Month in May 2025. The campaign, themed "It Starts With You," will be displayed on digital billboards across major markets and airports throughout the United States.
The initiative aims to encourage public support and gratitude for U.S. military service members and their families, highlighting that less than one percent of Americans serve in the military. The campaign emphasizes how individual actions can strengthen service members and their families, with the USO being uniquely positioned to reach service members globally through its programming.
Clear Channel Outdoor (CCO) e le United Service Organizations (USO) hanno lanciato una campagna nazionale di media digitali out-of-home per il Mese di Apprezzamento Militare a maggio 2025. La campagna, intitolata "It Starts With You", sarà visibile su cartelloni digitali nelle principali città e aeroporti degli Stati Uniti.
L'iniziativa mira a promuovere il sostegno pubblico e la gratitudine verso i membri delle forze armate statunitensi e le loro famiglie, sottolineando che meno dell'uno percento degli americani presta servizio militare. La campagna evidenzia come le azioni individuali possano rafforzare i militari e le loro famiglie, con la USO che è in una posizione unica per raggiungere i militari in tutto il mondo attraverso i suoi programmi.
Clear Channel Outdoor (CCO) y las United Service Organizations (USO) han lanzado una campaña nacional de medios digitales out-of-home para el Mes de Apreciación Militar en mayo de 2025. La campaña, titulada "It Starts With You", se mostrará en vallas digitales en los principales mercados y aeropuertos de Estados Unidos.
La iniciativa busca fomentar el apoyo público y el agradecimiento hacia los miembros del servicio militar de EE. UU. y sus familias, destacando que menos del uno por ciento de los estadounidenses sirven en las fuerzas armadas. La campaña enfatiza cómo las acciones individuales pueden fortalecer a los militares y sus familias, con la USO en una posición única para llegar a los militares a nivel global mediante sus programas.
Clear Channel Outdoor (CCO)와 United Service Organizations (USO)는 2025년 5월 군인 감사의 달을 맞아 전국적인 디지털 옥외 미디어 캠페인을 시작했습니다. "It Starts With You"라는 주제로 진행되는 이 캠페인은 미국 주요 도시와 공항의 디지털 광고판에 게시됩니다.
이 캠페인은 미군 장병과 그 가족들에 대한 대중의 지지와 감사를 촉진하는 것을 목표로 하며, 미국인 중 1% 미만만이 군 복무를 하고 있음을 강조합니다. 개인의 행동이 장병과 가족들을 강화할 수 있음을 강조하며, USO는 전 세계 장병들에게 프로그램을 통해 독보적으로 다가갈 수 있는 위치에 있습니다.
Clear Channel Outdoor (CCO) et les United Service Organizations (USO) ont lancé une campagne nationale de médias numériques hors domicile pour le Mois de l'Appréciation Militaire en mai 2025. La campagne, intitulée « It Starts With You », sera diffusée sur des panneaux d'affichage numériques dans les principaux marchés et aéroports des États-Unis.
Cette initiative vise à encourager le soutien public et la gratitude envers les membres des forces armées américaines et leurs familles, en soulignant que moins de un pour cent des Américains servent dans l'armée. La campagne met en avant comment les actions individuelles peuvent renforcer les militaires et leurs familles, la USO étant particulièrement bien placée pour toucher les militaires dans le monde entier grâce à ses programmes.
Clear Channel Outdoor (CCO) und die United Service Organizations (USO) haben eine landesweite digitale Out-of-Home-Medienkampagne zum Militäranerkennungsmonat im Mai 2025 gestartet. Die Kampagne mit dem Motto "It Starts With You" wird auf digitalen Werbetafeln in wichtigen Märkten und Flughäfen in den gesamten USA gezeigt.
Die Initiative zielt darauf ab, öffentliche Unterstützung und Dankbarkeit für US-Militärangehörige und deren Familien zu fördern und hebt hervor, dass weniger als ein Prozent der Amerikaner im Militär dienen. Die Kampagne betont, wie individuelle Handlungen die Militärangehörigen und ihre Familien stärken können, wobei die USO durch ihre Programme weltweit einzigartig positioniert ist, um Militärangehörige zu erreichen.
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Digital Billboards Nationwide Invite Americans to Send Messages of Gratitude to Service Members and Their Families
"We're grateful for our ongoing strategic partnership with Clear Channel Outdoor and their commitment to support the people who serve in the military and their families," said Adrian Slagle, USO Chief Marketing Officer. "Military Appreciation Month is the perfect time to show service members they are valued and appreciated for the sacrifices they make every day. This campaign highlights how individual actions, no matter how big or small, strengthen service members and their families."
The campaign messaging now seen on digital billboards across the country will also be a reminder that less than one percent of Americans serve in the military, and they take on unique challenges from which all Americans benefit. The USO is the only nonprofit organization uniquely positioned to reach service members and their families around the globe with its impactful programming.
"At Clear Channel Outdoor, we have a strong connection to military service members and their families, as many are part of the communities where we operate, and some of our own employees are former service members," said Dan Levi, EVP & CMO, Clear Channel Outdoor. "We're proud of the partnership we've built with the USO to continue recognizing the sacrifices made by those who serve. Through this year's digital billboard campaign, we hope to inspire millions of Americans to also show their appreciation and remind them that every expression of gratitude makes a meaningful impact on service members and their families."
To learn more about how you can support service members and the USO, visit USO.org/May.
About the USO
The USO is the leading nonprofit dedicated to the well-being of all people serving in the
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
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SOURCE Clear Channel Outdoor
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