Clear Channel Outdoor and USO Unveil Campaign Encouraging Public Support for Service Members During Military Appreciation Month
Rhea-AI Summary
Clear Channel Outdoor (CCO) and the United Service Organizations (USO) have launched a nationwide digital out-of-home media campaign for Military Appreciation Month in May 2025. The campaign, themed "It Starts With You," will be displayed on digital billboards across major markets and airports throughout the United States.
The initiative aims to encourage public support and gratitude for U.S. military service members and their families, highlighting that less than one percent of Americans serve in the military. The campaign emphasizes how individual actions can strengthen service members and their families, with the USO being uniquely positioned to reach service members globally through its programming.
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Digital Billboards Nationwide Invite Americans to Send Messages of Gratitude to Service Members and Their Families
"We're grateful for our ongoing strategic partnership with Clear Channel Outdoor and their commitment to support the people who serve in the military and their families," said Adrian Slagle, USO Chief Marketing Officer. "Military Appreciation Month is the perfect time to show service members they are valued and appreciated for the sacrifices they make every day. This campaign highlights how individual actions, no matter how big or small, strengthen service members and their families."
The campaign messaging now seen on digital billboards across the country will also be a reminder that less than one percent of Americans serve in the military, and they take on unique challenges from which all Americans benefit. The USO is the only nonprofit organization uniquely positioned to reach service members and their families around the globe with its impactful programming.
"At Clear Channel Outdoor, we have a strong connection to military service members and their families, as many are part of the communities where we operate, and some of our own employees are former service members," said Dan Levi, EVP & CMO, Clear Channel Outdoor. "We're proud of the partnership we've built with the USO to continue recognizing the sacrifices made by those who serve. Through this year's digital billboard campaign, we hope to inspire millions of Americans to also show their appreciation and remind them that every expression of gratitude makes a meaningful impact on service members and their families."
To learn more about how you can support service members and the USO, visit USO.org/May.
About the USO
The USO is the leading nonprofit dedicated to the well-being of all people serving in the
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
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SOURCE Clear Channel Outdoor