C&F Announces Expansion into Southwest Virginia
C&F Financial Corporation (NASDAQ: CFFI) has announced a strategic expansion of its commercial banking operations into Southwest Virginia, targeting key markets including Roanoke, Lynchburg, Danville, Martinsville, and Blacksburg.
The expansion will be led by Matt Hubbard as Southwest Virginia Regional President, alongside two experienced professionals: Sally Siveroni as Commercial Credit Officer and James Little as Commercial Banking Relationship Manager. All three executives bring significant banking experience and strong community ties to their new roles.
C&F Bank currently operates 31 banking offices and five commercial loan offices throughout Virginia, offering full banking and wealth management services through its subsidiaries.
C&F Financial Corporation (NASDAQ: CFFI) ha annunciato un'espansione strategica delle sue operazioni di banking commerciale nel Sud-Ovest della Virginia, puntando a mercati chiave come Roanoke, Lynchburg, Danville, Martinsville e Blacksburg.
L'espansione sarà guidata da Matt Hubbard come Presidente Regionale per il Sud-Ovest della Virginia, affiancato da due professionisti esperti: Sally Siveroni come Responsabile del Credito Commerciale e James Little come Responsabile delle Relazioni nel Banking Commerciale. Tutti e tre i dirigenti portano con sé una significativa esperienza bancaria e forti legami con la comunità locale.
Attualmente, C&F Bank gestisce 31 filiali bancarie e cinque uffici di prestiti commerciali in tutta la Virginia, offrendo servizi completi di banking e gestione patrimoniale tramite le sue controllate.
C&F Financial Corporation (NASDAQ: CFFI) ha anunciado una expansión estratégica de sus operaciones de banca comercial en el suroeste de Virginia, enfocándose en mercados clave como Roanoke, Lynchburg, Danville, Martinsville y Blacksburg.
La expansión estará liderada por Matt Hubbard como Presidente Regional del Suroeste de Virginia, junto a dos profesionales experimentados: Sally Siveroni como Oficial de Crédito Comercial y James Little como Gerente de Relaciones de Banca Comercial. Los tres ejecutivos aportan una amplia experiencia bancaria y fuertes vínculos con la comunidad local.
Actualmente, C&F Bank opera 31 sucursales bancarias y cinco oficinas de préstamos comerciales en todo Virginia, ofreciendo servicios completos de banca y gestión patrimonial a través de sus subsidiarias.
C&F Financial Corporation (NASDAQ: CFFI)는 버지니아 남서부 지역으로 상업 은행 업무를 전략적으로 확장한다고 발표했으며, 로어노크, 린치버그, 댄빌, 마틴스빌, 블랙스버그 등 주요 시장을 목표로 하고 있습니다.
이번 확장은 매트 허바드가 남서부 버지니아 지역 대표로서 주도하며, 두 명의 경험 많은 전문가인 샐리 시베로니 상업 신용 담당관과 제임스 리틀 상업 은행 관계 관리자가 함께합니다. 세 임원 모두 풍부한 은행 경험과 강한 지역사회 연계를 가지고 있습니다.
C&F 은행은 현재 버지니아 전역에 31개의 은행 지점과 5개의 상업 대출 사무소를 운영하며, 자회사를 통해 종합 은행 및 자산 관리 서비스를 제공하고 있습니다.
C&F Financial Corporation (NASDAQ : CFFI) a annoncé une expansion stratégique de ses opérations bancaires commerciales dans le sud-ouest de la Virginie, ciblant des marchés clés tels que Roanoke, Lynchburg, Danville, Martinsville et Blacksburg.
Cette expansion sera dirigée par Matt Hubbard en tant que président régional du sud-ouest de la Virginie, accompagné de deux professionnels expérimentés : Sally Siveroni en tant que responsable du crédit commercial et James Little en tant que gestionnaire des relations en banque commerciale. Ces trois cadres apportent une solide expérience bancaire ainsi que des liens forts avec la communauté locale.
C&F Bank exploite actuellement 31 agences bancaires et cinq bureaux de prêts commerciaux à travers la Virginie, offrant des services complets de banque et de gestion de patrimoine via ses filiales.
C&F Financial Corporation (NASDAQ: CFFI) hat eine strategische Erweiterung seiner Geschäftstätigkeiten im Bereich Commercial Banking im Südwesten Virginias angekündigt und richtet sich dabei auf wichtige Märkte wie Roanoke, Lynchburg, Danville, Martinsville und Blacksburg.
Die Expansion wird von Matt Hubbard als Regionalpräsident für Südwest-Virginia geleitet, unterstützt von zwei erfahrenen Fachkräften: Sally Siveroni als Commercial Credit Officer und James Little als Commercial Banking Relationship Manager. Alle drei Führungskräfte bringen umfangreiche Bankerfahrung und enge Verbindungen zur Gemeinschaft mit.
C&F Bank betreibt derzeit 31 Bankfilialen und fünf Büros für gewerbliche Kredite in ganz Virginia und bietet über seine Tochtergesellschaften umfassende Bank- und Vermögensverwaltungsdienste an.
- Geographic expansion into key Southwest Virginia markets enhances regional presence
- Strategic hiring of three experienced banking executives with strong local market knowledge
- Strengthened competitive position as a premier community bank serving the entire Commonwealth of Virginia
- None.
Insights
C&F's strategic expansion into Southwest Virginia strengthens its competitive position and creates new revenue opportunities with minimal capital investment.
C&F Financial's expansion into Southwest Virginia represents a talent-led market entry strategy rather than a capital-intensive branch acquisition approach. By recruiting an established team with existing client relationships from Atlantic Union Bank, C&F is pursuing an efficient method to penetrate the Roanoke, Lynchburg, Danville, Martinsville, and Blacksburg markets.
This move follows the playbook of successful community bank expansion: establish presence through experienced commercial bankers with strong local ties before investing in physical infrastructure. The strategic value comes from the team's ability to bring over existing relationships while leveraging C&F's existing infrastructure and product suite.
The Southwest Virginia region presents complementary demographics to C&F's current footprint, with markets like Blacksburg offering education-sector opportunities through Virginia Tech. Roanoke and Lynchburg provide diversified commercial lending opportunities in healthcare, manufacturing, and logistics sectors.
For a bank with 31 existing branches, this represents a measured expansion that balances growth ambitions with risk management. Rather than acquiring branches or building new ones immediately, C&F is using a commercial banking team as its beachhead - a capital-efficient approach that enables testing market receptivity before deeper investment.
This expansion completes C&F's strategic positioning across Virginia's key markets, potentially enhancing its appeal as either an acquirer or acquisition target in Virginia's active community banking consolidation landscape.
TOANO, Va., July 22, 2025 (GLOBE NEWSWIRE) -- C&F Financial Corporation (the Corporation) (NASDAQ: CFFI), the holding company for C&F Bank, is proud to announce a significant expansion of its commercial banking operations with a seasoned team that will establish its presence in Southwest Virginia. This strategic move positions C&F to serve key markets including Roanoke, Lynchburg, Danville, Martinsville, and Blacksburg.
Leading this expansion is Matt Hubbard, who joins as Southwest Virginia Regional President. With over 15 years of commercial banking leadership experience, most recently at Atlantic Union Bank, (formerly American National Bank). Matt brings deep market knowledge and a strong commitment to community engagement. He is a graduate of Radford University and the William & Mary Mason School of Business.
Joining Matt are two highly respected banking professionals:
- Sally Siveroni, Commercial Credit Officer, began her banking career in 1986 and most recently served as Regional Credit Officer at Atlantic Union Bank. She is a graduate of James Madison University.
- James Little, Commercial Banking Relationship Manager, has 17 years of experience in both retail and commercial banking. A fellow James Madison University graduate and VBA Bank School alumnus, James is also deeply involved in community initiatives.
“We are thrilled to welcome Matt, Sally, and James to the C&F family,” said Tom Cherry, President and CEO of C&F Bank. “Their expertise and strong community ties will accelerate our growth in this promising region, where we already enjoy strong customer relationships.”
With this expansion, C&F is now firmly positioned as one of the premier community banks serving the entire Commonwealth of Virginia—an achievement that underscores the company’s strategic vision and competitive strength.
About C&F
C&F Bank operates 31 banking offices and five commercial loan offices located throughout Virginia and offers full wealth management services through its subsidiary C&F Wealth Management, Inc. C&F Mortgage Corporation and its subsidiary C&F Select LLC provide mortgage loan origination services through offices located in Virginia and the surrounding states. C&F Finance Company provides automobile, marine and recreational vehicle loans through indirect lending programs offered primarily in the Mid-Atlantic, Midwest and Southern United States from its headquarters in Henrico, Virginia.
Additional information regarding the Corporation’s products and services, as well as access to its filings with the Securities and Exchange Commission, are available on the Corporation’s website at http://www.cffc.com.
| Contact: | Jason Long, CFO and Secretary |
| (804) 843-2360 |
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7e0101d3-4ffc-436f-a151-f7f79df53bdd
FAQ
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