C&F Announces Expansion into Southwest Virginia

Rhea-AI Summary

C&F Financial Corporation (NASDAQ: CFFI) has announced a strategic expansion of its commercial banking operations into Southwest Virginia, targeting key markets including Roanoke, Lynchburg, Danville, Martinsville, and Blacksburg.

The expansion will be led by Matt Hubbard as Southwest Virginia Regional President, alongside two experienced professionals: Sally Siveroni as Commercial Credit Officer and James Little as Commercial Banking Relationship Manager. All three executives bring significant banking experience and strong community ties to their new roles.

C&F Bank currently operates 31 banking offices and five commercial loan offices throughout Virginia, offering full banking and wealth management services through its subsidiaries.

Positive

• Geographic expansion into key Southwest Virginia markets enhances regional presence
• Strategic hiring of three experienced banking executives with strong local market knowledge
• Strengthened competitive position as a premier community bank serving the entire Commonwealth of Virginia

Negative

• None.

TOANO, Va., July 22, 2025 (GLOBE NEWSWIRE) -- C&F Financial Corporation (the Corporation) (NASDAQ: CFFI), the holding company for C&F Bank, is proud to announce a significant expansion of its commercial banking operations with a seasoned team that will establish its presence in Southwest Virginia. This strategic move positions C&F to serve key markets including Roanoke, Lynchburg, Danville, Martinsville, and Blacksburg.

Leading this expansion is Matt Hubbard, who joins as Southwest Virginia Regional President. With over 15 years of commercial banking leadership experience, most recently at Atlantic Union Bank, (formerly American National Bank). Matt brings deep market knowledge and a strong commitment to community engagement. He is a graduate of Radford University and the William & Mary Mason School of Business.

Joining Matt are two highly respected banking professionals:

• Sally Siveroni, Commercial Credit Officer, began her banking career in 1986 and most recently served as Regional Credit Officer at Atlantic Union Bank. She is a graduate of James Madison University.
• James Little, Commercial Banking Relationship Manager, has 17 years of experience in both retail and commercial banking. A fellow James Madison University graduate and VBA Bank School alumnus, James is also deeply involved in community initiatives.

“We are thrilled to welcome Matt, Sally, and James to the C&F family,” said Tom Cherry, President and CEO of C&F Bank. “Their expertise and strong community ties will accelerate our growth in this promising region, where we already enjoy strong customer relationships.”

With this expansion, C&F is now firmly positioned as one of the premier community banks serving the entire Commonwealth of Virginia—an achievement that underscores the company’s strategic vision and competitive strength.

About C&F

C&F Bank operates 31 banking offices and five commercial loan offices located throughout Virginia and offers full wealth management services through its subsidiary C&F Wealth Management, Inc. C&F Mortgage Corporation and its subsidiary C&F Select LLC provide mortgage loan origination services through offices located in Virginia and the surrounding states. C&F Finance Company provides automobile, marine and recreational vehicle loans through indirect lending programs offered primarily in the Mid-Atlantic, Midwest and Southern United States from its headquarters in Henrico, Virginia.

Additional information regarding the Corporation’s products and services, as well as access to its filings with the Securities and Exchange Commission, are available on the Corporation’s website at http://www.cffc.com.

Contact:	Jason Long, CFO and Secretary
	(804) 843-2360

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7e0101d3-4ffc-436f-a151-f7f79df53bdd

FAQ

What new markets will CFFI expand into in Southwest Virginia?

C&F Financial will expand into Roanoke, Lynchburg, Danville, Martinsville, and Blacksburg markets in Southwest Virginia.

Who will lead C&F Financial's Southwest Virginia expansion?

Matt Hubbard will lead the expansion as Southwest Virginia Regional President, bringing over 15 years of commercial banking leadership experience.

How many banking offices does C&F Financial (CFFI) currently operate?

C&F Bank operates 31 banking offices and five commercial loan offices throughout Virginia.

What services does C&F Financial (CFFI) offer through its subsidiaries?

C&F offers full banking services, wealth management through C&F Wealth Management, mortgage services through C&F Mortgage Corporation, and automobile, marine and recreational vehicle loans through C&F Finance Company.