From Brazil to the World: Case IH’s New Line of Harvesters
Rhea-AI Summary
Case IH, a CNH brand, has launched the Axial-Flow Series 160 Automation harvesters, fully produced in Brazil. With an investment of R$ 100 million, the Sorocaba plant has been upgraded to become the global production hub for these harvesters, which belong to classes 5 to 7.
This new line features significant technological advancements, including a 60% machinery renewal and an advanced Automation System that utilizes AI and machine learning. The system can control 90% of operations, making up to 1,800 daily interventions to optimize performance.
The project involved over 1,300 trained personnel and 90 dedicated professionals, including engineers from Brazil, the US, and Europe. The new harvesters have been tested in various countries, including the US, European nations, and Brazil. Case IH aims to double the production volume at the Sorocaba plant, with 50% of the output expected to be exported to the US, Europe, Asia, and the Pacific regions.
Positive
- R$ 100 million investment in infrastructure and technology at the Sorocaba plant.
- Automation System can control 90% of operations, enhancing productivity.
- Expected to double production volume at the Sorocaba plant.
- Involvement of over 1,300 trained personnel in the project.
- 60% machinery renewal in the 160 Series.
- Global testing in the US, Europe, and Brazil.
- 50% of production intended for export to high-demand markets.
Negative
- High dependency on successful global market penetration.
- Significant initial investment of R$ 100 million may take time to recoup.
- Risk of technological and operational challenges during initial implementation.
News Market Reaction
On the day this news was published, CNHI declined 0.09%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
NORTHAMPTON, MA / ACCESSWIRE / May 23, 2024 / Recognized for introducing the Axial-Flow system in Brazil, Case IH, a brand of CNH, launches the new Axial-Flow Series 160 Automation, with
With an investment of R
"The investment made was both in infrastructure, with a large number of technological applications using artificial intelligence, as well as for workforce training. There are more than 1,300 people involved in the project in manufacturing alone and all of them have undergone training," says Eduardo Domingues, vice president of Manufacturing at CNH for Latin America.
And the technology is not limited to the machine production line. The 160 Series has
The Automation system was already present in Case IH's largest line of harvesters, the 250 Series. "Bringing Automation to the 160 Series is essential for our purpose of providing state-of-the-art technology and, consequently, high productivity, for all producers who want to become more professional every day. It is the only one in its category with real automation," emphasizes Christian Gonzalez, vice president of Case IH for Latin America.
To be available to farmers from all over the world, the project had more than 90 dedicated professionals, mostly Brazilian engineers, but also American and European engineers. In addition to internal tests, the machine was tested by farmers in the United States, some European countries, as well as Brazilian producers in the states of Goiás, Paraná and São Paulo.
With the launch of the new line, Case IH expects to double the current production volume of the Sorocaba plant. "Our expectation is that
The Axial-Flow 160 Automation Series will be one of the highlights of Case IH at Agrishow, the main agricultural technology fair in Latin America, which will take place from April 29 to May 3, in Ribeirão Preto (SP).

Axial-Flow Series 160 Automation
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SOURCE: CNH Industrial
View the original press release on accesswire.com