From Brazil to the World: Case IH’s New Line of Harvesters

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Case IH, a CNH brand, has launched the Axial-Flow Series 160 Automation harvesters, fully produced in Brazil. With an investment of R$ 100 million, the Sorocaba plant has been upgraded to become the global production hub for these harvesters, which belong to classes 5 to 7.

This new line features significant technological advancements, including a 60% machinery renewal and an advanced Automation System that utilizes AI and machine learning. The system can control 90% of operations, making up to 1,800 daily interventions to optimize performance.

The project involved over 1,300 trained personnel and 90 dedicated professionals, including engineers from Brazil, the US, and Europe. The new harvesters have been tested in various countries, including the US, European nations, and Brazil. Case IH aims to double the production volume at the Sorocaba plant, with 50% of the output expected to be exported to the US, Europe, Asia, and the Pacific regions.

  • R$ 100 million investment in infrastructure and technology at the Sorocaba plant.
  • Automation System can control 90% of operations, enhancing productivity.
  • Expected to double production volume at the Sorocaba plant.
  • Involvement of over 1,300 trained personnel in the project.
  • 60% machinery renewal in the 160 Series.
  • Global testing in the US, Europe, and Brazil.
  • 50% of production intended for export to high-demand markets.
  • High dependency on successful global market penetration.
  • Significant initial investment of R$ 100 million may take time to recoup.
  • Risk of technological and operational challenges during initial implementation.

Case IH's new Axial-Flow 160 Automation Series represents a significant investment of R$ 100 million in the Sorocaba plant, aimed at creating a world production hub for smaller harvester models. Financially, this could mean a substantial increase in production capacity and potential revenue growth, especially considering the expectation to double current production volumes. The allocation of 50% of this production to international markets like the United States, Europe and Asia indicates a strategic move to capture market share globally.

From a financial perspective, this expansion could lead to economies of scale and improved profit margins due to higher production efficiency and automation. However, investors should consider the initial investment cost and the time it will take for these investments to translate into actual profits. Additionally, global market conditions, trade policies and currency exchange rates could impact the financial outcomes.

The introduction of the automation system in the 160 Series is noteworthy. The use of machine learning and artificial intelligence to manage up to 1,800 daily interventions significantly enhances operational efficiency. The ability to automate 90% of harvesting operations reduces reliance on human intervention, potentially decreasing labor costs and error rates.

Furthermore, the real-time data collection through sensors and self-regulation of harvesting processes, highlights a shift towards more intelligent, data-driven farming practices. For tech-savvy investors, this proprietary technology sets Case IH apart in the agricultural machinery market. The ongoing emphasis on connected machinery and factory connectivity aligns with broader trends in the Internet of Things (IoT) and smart agriculture, poised for future growth and innovation.

From a market perspective, Case IH's move to incorporate advanced automation technologies in its harvester lines addresses a growing demand for efficient and high-productivity agricultural machinery. The global market for agricultural equipment is increasingly leaning towards solutions that offer operational ease and higher productivity.

The testing of the new harvesters in diverse geographies, including the U.S., Europe and Brazil, demonstrates a commitment to versatility and adaptability in different farming conditions. This could be a persuasive selling point, especially for regions with varied agricultural needs. Additionally, showcasing the 160 Automation Series at Agrishow, Latin America's main agricultural fair, provides an excellent platform for market penetration and brand visibility.

However, the competition in the agricultural machinery market is fierce, with major players also integrating similar technologies. Therefore, sustained marketing efforts and additional improvements will be important for Case IH to maintain a competitive edge.

NORTHAMPTON, MA / ACCESSWIRE / May 23, 2024 / Recognized for introducing the Axial-Flow system in Brazil, Case IH, a brand of CNH, launches the new Axial-Flow Series 160 Automation, with 100% Brazilian production.

With an investment of R$ 100 million, the Sorocaba plant, in the interior of São Paulo, received improvements to become the World Production Pole for the smaller line of harvesters, which make up classes 5 to 7.

"The investment made was both in infrastructure, with a large number of technological applications using artificial intelligence, as well as for workforce training. There are more than 1,300 people involved in the project in manufacturing alone and all of them have undergone training," says Eduardo Domingues, vice president of Manufacturing at CNH for Latin America.

And the technology is not limited to the machine production line. The 160 Series has 60% of its machinery renewed, with emphasis on the Automation System and factory connectivity. Through machine learning and artificial intelligence resources, the entire operation has been reduced to four harvesting modes that provide simplicity and productivity in the operation. This is possible through 12 sensors that collect data from the industrial system and then self-regulate, finding the exact working point for each situation and automatically controlling 90% of the operations. This represents up to 1,800 daily interventions on the machine during the harvesting operation, a number that the operator would not be able to perform alone.

The Automation system was already present in Case IH's largest line of harvesters, the 250 Series. "Bringing Automation to the 160 Series is essential for our purpose of providing state-of-the-art technology and, consequently, high productivity, for all producers who want to become more professional every day. It is the only one in its category with real automation," emphasizes Christian Gonzalez, vice president of Case IH for Latin America.

To be available to farmers from all over the world, the project had more than 90 dedicated professionals, mostly Brazilian engineers, but also American and European engineers. In addition to internal tests, the machine was tested by farmers in the United States, some European countries, as well as Brazilian producers in the states of Goiás, Paraná and São Paulo.

With the launch of the new line, Case IH expects to double the current production volume of the Sorocaba plant. "Our expectation is that 50% will be allocated to the United States, as well as countries in Europe, Asia and the Pacific. More than exporting commodities, Brazil will be exporting technology developed here to the whole world," concludes Gonzalez.

The Axial-Flow 160 Automation Series will be one of the highlights of Case IH at Agrishow, the main agricultural technology fair in Latin America, which will take place from April 29 to May 3, in Ribeirão Preto (SP).

Axial-Flow Series 160 Automation

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SOURCE: CNH Industrial

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What is the new product launched by Case IH?

Case IH has launched the Axial-Flow Series 160 Automation harvesters.

What is the investment amount for the new harvester production line?

The investment amount for the new harvester production line is R$ 100 million.

Where is the Sorocaba plant located?

The Sorocaba plant is located in the interior of São Paulo, Brazil.

What technological features are included in the Axial-Flow Series 160 Automation?

The Axial-Flow Series 160 Automation includes an advanced Automation System using AI and machine learning, capable of controlling 90% of operations.

How many daily interventions can the new Automation System perform?

The new Automation System can perform up to 1,800 daily interventions.

What is the expected production volume increase for the Sorocaba plant?

The expected production volume increase for the Sorocaba plant is double the current volume.

Which markets are targeted for the export of the new harvesters?

The new harvesters are targeted for export to the US, Europe, Asia, and the Pacific regions.

CNH Industrial N.V.


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