Welcome to our dedicated page for Vita Coco Company news (Ticker: COCO), a resource for investors and traders seeking the latest updates and insights on Vita Coco Company stock.
The Vita Coco Company, Inc. (NASDAQ: COCO) is a better-for-you beverage company best known for its flagship Vita Coco coconut water brand. This news page aggregates company press releases and updates, giving readers a focused view of how Vita Coco develops its brands, communicates with investors, and positions coconut water and related beverages in the marketplace.
In recent announcements, the company has highlighted its role in sports and fitness hydration, describing Vita Coco Original Coconut Water as “The Better Fitness Fuel” and emphasizing its naturally occurring electrolytes. News items include partnerships with elite athletes, such as naming U.S. Men’s National Team soccer player Weston McKennie a Global Brand Ambassador, and the introduction of Major League Hydration by Vita Coco™, a community of athletes across football, golf, tennis, soccer, and pickleball who prefer coconut water for performance and recovery.
Vita Coco also issues news on collaborations with organizations like Rush Soccer, described as the world’s largest youth soccer organization, and on experiential activations such as the Concrete Jungle Gym fitness pop-up in Brooklyn and seasonal initiatives like the Coco Card holiday program in New York City. These stories illustrate how the company connects its beverages to everyday and high-intensity hydration occasions.
Investors and followers can also find company statements on tariff developments affecting coconut water products and press releases tied to quarterly financial results. By checking this page regularly, readers can see how The Vita Coco Company evolves its brand portfolio, engages with consumers and athletes, and communicates significant business updates.
Vita Coco (NASDAQ: COCO) named U.S. Men’s National Team midfielder Weston McKennie as a Global Brand Ambassador on January 13, 2026.
The partnership expands an existing relationship and positions Vita Coco as McKennie’s hydration partner ahead of the 2026 international soccer tournament hosted in the U.S.; activations include marketing campaigns, athlete storytelling, and fan initiatives. Vita Coco highlights that its Original Coconut Water contains 1,149mg electrolytes per 500ml versus ~292mg in the leading sports drink and promotes the product as a natural alternative without artificial dyes or additives. The flagship product is available nationwide and online.
The Vita Coco Company (NASDAQ: COCO) appointed Shelley Broader to its Board of Directors as a Class II director effective January 8, 2026.
Broader brings more than 25 years of global leadership across retail and consumer brands, including roles as CEO of Chico’s FAS and senior leadership at Walmart EMEA and Walmart Canada, and has overseen organizations with up to $65 billion in P&L responsibility. Her expertise includes strategy, digital transformation, executive development, risk oversight, and ESG. Management said her experience will support the company’s growth and shareholder value objectives.
Vita Coco (NASDAQ:COCO) announced a national partnership with Rush Soccer to become Rush’s Official Hydration Partner, giving Vita Coco access to Rush’s network of more than 55,000 players in the U.S. and programs in over 50 countries.
The collaboration includes national product integration at Rush tournaments, hydration stations at key events, custom content on healthy performance habits, and grassroots activations. The program debuts at nationwide Rush events beginning in 2026.
Vita Coco highlights product performance with 3.5× electrolytes versus the leading sports drink (1149mg vs ~292mg per 500ml).
Vita Coco (NASDAQ: COCO) will launch a limited NYC-only rewards program, the Coco Card, with a Blue Carpet activation on Dec 6, 2025 at Washington Square Park starting at 11:00 AM.
Attendees 21+ who post an event photo using #CocoCard can claim the card while supplies last. Coco Card perks run through Jan 2, 2026 and include partner offers such as a $25 DoorDash credit, BOGO bagels at H&H with free Vita Coco, Joe Coffee discounts, skip-the-line access at select venues, and complimentary Vita Coco cocktails at participating restaurants.
The Vita Coco Company (NASDAQ: COCO) responded to an Executive Order changing reciprocal tariffs for certain agricultural products.
Announced Nov 14, 2025, the updated Annex II lists tariff codes that cover coconut water products. The company believes its coconut water will be exempt from reciprocal tariffs as of Nov 13, 2025, while a 40% ad valorem duty on imports from Brazil remains in place. Vita Coco estimates its average tariff rate on U.S. arrivals will fall from 23% to ~6% based on current sourcing and mix. The company does not expect the tariff relief to have a material impact on 2025 financial results because inventory scheduled to sell in the remainder of 2025 already incurred tariffs.
The Vita Coco Company (NASDAQ:COCO) reported strong Q3 2025 results and raised full‑year guidance on Oct 29, 2025. Q3 net sales were $182M (+37%) and YTD net sales were $482M (+24%). Vita Coco Coconut Water net sales grew 42% in Q3. Gross profit was $69M, net income was $24M (Q3 diluted EPS $0.40), and Non‑GAAP Adjusted EBITDA was $32M. Cash was $204M with no debt; share repurchases totaled $10.2M YTD. The company raised FY2025 guidance to $580–$595M net sales and $90–$95M Adjusted EBITDA, while forecasting ~36% gross margin and higher SG&A.
The Vita Coco Company (NASDAQ: COCO) will report third quarter 2025 financial results for the period ended September 30, 2025 on Wednesday, October 29, 2025 before market open.
The company will host a conference call and webcast at 8:30 a.m. ET on October 29, 2025. Investors may register for the live call to receive dial-in details and can access the live audio webcast via the Events section of the company’s Investor Relations website. An archived replay of the webcast will be available shortly after the live event concludes.
Vita Coco (NASDAQ:COCO), America's leading coconut water brand, is launching "The Supporting Farmers Market" experience on October 11, 2025, at 95 Rivington Street. This one-day event showcases the company's Seedlings for Sustainability initiative, which aims to distribute and plant up to 10 million seedlings and trees by 2030 in coconut sourcing regions.
The event, created in collaboration with Montauk General Store, will educate visitors about coconut farming communities, the lifecycle of coconut trees, and sustainable practices. For each guest attending, Vita Coco will distribute a coconut seedling in a sourcing country. The experience features sustainable construction using reclaimed materials and includes a pop-up store showcasing sustainably-minded brands.
Vita Coco (NASDAQ:COCO), America's leading coconut water brand, has announced the launch of limited-edition Halloween mystery kits featuring costumes for Labubu dolls inspired by their Vita Coco Treats™ flavors. The kits will include either a Strawberries & Creme or Orange & Creme themed costume, along with a corresponding Vita Coco Treats beverage and a mini-Treats keychain.
The Halloween mystery kits will be available exclusively to Vita Coco loyalty members starting October 1st, 2025. Members can sign up at VitaCoco.com, with entries opening at 12:00 p.m. ET. For those who don't secure a kit through the initial release, costumes will be available to win through an in-store sweepstakes open to all consumers.
Vita Coco (NASDAQ:COCO), America's leading coconut water brand, is launching the Concrete Jungle Gym, a two-day pop-up fitness experience in Brooklyn's Domino Square on September 20-21, 2025. The event will feature high-intensity workouts led by renowned trainers Kirk Myers (Dogpound founder) and Joe Holder (Nike Global Trainer).
The experience highlights Vita Coco's positioning as a superior fitness beverage, featuring 3.5x more electrolytes than leading sports drinks. Participants can engage in fitness challenges, win NOBULL footwear, and access a recovery zone with smoothies, ice baths, massages, and Hyperice equipment.
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