Vita Coco Unveils the “Concrete Jungle Gym” Experience in Brooklyn, Empowering Attendees to Break a Sweat and Recharge with Coconut Water, The Better Fitness Fuel™
Vita Coco (NASDAQ:COCO), America's leading coconut water brand, is launching the Concrete Jungle Gym, a two-day pop-up fitness experience in Brooklyn's Domino Square on September 20-21, 2025. The event will feature high-intensity workouts led by renowned trainers Kirk Myers (Dogpound founder) and Joe Holder (Nike Global Trainer).
The experience highlights Vita Coco's positioning as a superior fitness beverage, featuring 3.5x more electrolytes than leading sports drinks. Participants can engage in fitness challenges, win NOBULL footwear, and access a recovery zone with smoothies, ice baths, massages, and Hyperice equipment.
["Event partnerships with high-profile fitness trainers Kirk Myers and Joe Holder", "Product differentiation highlighting 3.5x more electrolytes than leading sports drinks"]Vita Coco (NASDAQ:COCO), il principale marchio di acqua di cocco negli Stati Uniti, presenta il Concrete Jungle Gym, un pop-up fitness di due giorni che si terrà a Domino Square, Brooklyn, il 20 e 21 settembre 2025. L'evento proporrà allenamenti ad alta intensità guidati dai celebri trainer Kirk Myers (fondatore di Dogpound) e Joe Holder (allenatore globale Nike).
L'iniziativa mette in risalto la posizione di Vita Coco come bevanda ideale per chi si allena, con 3,5 volte più elettroliti rispetto ai principali drink sportivi. I partecipanti potranno sfidarsi in attività fitness, vincere calzature NOBULL e usufruire di una zona recupero con smoothie, bagni di ghiaccio, massaggi e attrezzature Hyperice.
- Partnership con trainer di alto profilo: Kirk Myers e Joe Holder
- Differenziazione del prodotto: 3,5x più elettroliti rispetto alle principali bevande sportive
Vita Coco (NASDAQ:COCO), la principal marca de agua de coco en Estados Unidos, lanza el Concrete Jungle Gym, una experiencia pop-up de fitness de dos días en Domino Square, Brooklyn, los días 20 y 21 de septiembre de 2025. El evento incluirá entrenamientos de alta intensidad dirigidos por los reconocidos entrenadores Kirk Myers (fundador de Dogpound) y Joe Holder (entrenador global de Nike).
La experiencia subraya el posicionamiento de Vita Coco como bebida superior para el fitness, con 3,5 veces más electrolitos que las principales bebidas deportivas. Los participantes podrán tomar parte en desafíos fitness, ganar calzado NOBULL y acceder a una zona de recuperación con batidos, baños de hielo, masajes y equipo Hyperice.
- Colaboración con entrenadores de alto perfil: Kirk Myers y Joe Holder
- Diferenciación del producto: 3,5x más electrolitos que las principales bebidas deportivas
Vita Coco (NASDAQ:COCO), 미국을 대표하는 코코넛 워터 브랜드가 Concrete Jungle Gym을 선보입니다. 이 2일간의 팝업 피트니스 행사는 2025년 9월 20~21일 브루클린 도미노 스퀘어에서 열립니다. 행사에는 유명 트레이너 Kirk Myers(Dogpound 창립자)와 Joe Holder(나이키 글로벌 트레이너)가 이끄는 고강도 워크아웃이 포함됩니다.
이번 경험은 Vita Coco를 우수한 피트니스 음료로 자리매김시키며, 주요 스포츠 음료보다 전해질이 3.5배 더 많다는 점을 강조합니다. 참가자들은 피트니스 챌린지에 참여하고 NOBULL 신발을 받을 기회를 얻으며, 스무디, 얼음물 목욕, 마사지, 하이퍼아이스 장비가 비치된 회복 존을 이용할 수 있습니다.
- 유명 트레이너 Kirk Myers 및 Joe Holder와의 이벤트 파트너십
- 제품 차별화: 주요 스포츠 음료 대비 전해질 3.5배
Vita Coco (NASDAQ:COCO), la principale marque d'eau de coco aux États-Unis, lance le Concrete Jungle Gym, une expérience fitness éphémère de deux jours à Domino Square, Brooklyn, les 20 et 21 septembre 2025. L'événement proposera des entraînements intensifs dirigés par les célèbres coachs Kirk Myers (fondateur de Dogpound) et Joe Holder (coach global Nike).
Cette expérience met en avant le positionnement de Vita Coco comme boisson supérieure pour le fitness, avec 3,5 fois plus d'électrolytes que les boissons sportives leaders. Les participants pourront relever des défis fitness, gagner des chaussures NOBULL et profiter d'une zone de récupération avec smoothies, bains de glace, massages et équipements Hyperice.
- Partenariats événementiels avec des coachs de renom : Kirk Myers et Joe Holder
- Differenciation du produit : 3,5x plus d'électrolytes que les boissons sportives leaders
Vita Coco (NASDAQ:COCO), Amerikas führende Kokoswasser-Marke, startet das Concrete Jungle Gym, ein zweitägiges Pop-up-Fitness-Event auf dem Domino Square in Brooklyn am 20. und 21. September 2025. Die Veranstaltung bietet hochintensive Workouts unter der Leitung der renommierten Trainer Kirk Myers (Gründer von Dogpound) und Joe Holder (Nike Global Trainer).
Die Experience stellt Vita Coco als überlegene Fitness-Getränkemarke heraus und weist auf 3,5-mal mehr Elektrolyte im Vergleich zu führenden Sportgetränken hin. Teilnehmende können an Fitness-Challenges mitmachen, NOBULL-Schuhe gewinnen und eine Recovery-Zone mit Smoothies, Eisbädern, Massagen und Hyperice-Geräten nutzen.
- Event-Partnerschaften mit Top-Trainern Kirk Myers und Joe Holder
- Produktdifferenzierung: 3,5x mehr Elektrolyte als führende Sportgetränke
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On September 20th and 21st, Vita Coco invites New Yorkers to Brooklyn’s Domino Square to enjoy an exclusive outdoor pop-up experience, with workouts led by some of the biggest names in training
NEW YORK, Sept. 08, 2025 (GLOBE NEWSWIRE) -- Vita Coco (NASDAQ:COCO), America’s leading coconut water brand, announced today that it will bring the Concrete Jungle Gym, an immersive pop-up fitness experience, to Domino Square in Brooklyn from September 20th to the 21st. The pop-up is bringing the “jungle” to the concrete jungle with interactive challenges and fitness classes designed for high-intensity movement—allowing guests to break a serious sweat while staying fueled and refreshed with Vita Coco Original Coconut Water.
With 3.5x the electrolytes versus the leading sports drink*, Vita Coco may not look like something you usually pick up after a workout, but it works even harder. Vita Coco Coconut Water delivers naturally occurring electrolytes and nutrients that can help power even the most intense workouts, without the artificial coloring and other unnecessary junk found in other sports beverages–making it the better fitness fuel.
Over the course of two days, Vita Coco will offer a unique space for visitors to push their strength to the limit with various challenges and a chance to land at the top of the leaderboard each day and win NOBULL footwear. Guests can also pre-register for high intensity fitness classes exclusively created for the Concrete Jungle Gym. These classes will be led by two of the biggest names in training - Kirk Myers, the founder of Dogpound, and Joe Holder, Nike Global Trainer and Performance Coach. After these classes, participants will be gifted a custom kit, filled with products and offers from brands like NOBULL, Jack Black and more, and get exclusive access to the experience’s recovery zone. The recovery zone will allow participants to help refuel their bodies with specially-crafted Vita Coco smoothies, ice baths, massages, Hyperice warm up and recovery equipment and, of course, plenty of coconut water.
“We designed the Concrete Jungle Gym so that guests could experience first hand how coconut water can help fuel their fitness and create a space that really personifies the idea that coconuts can be just as effective as processed sports drinks in refueling you after an intense, sweaty workout,” said Jane Prior, Chief Marketing Officer of The Vita Coco Company. “We’re excited to bring this experience to the concrete jungle in partnership with some of the most in-demand trainers and show consumers that Vita Coco has 3.5x the electrolytes versus the leading sports drink.”
Guests interested in attending and signing up for classes at Vita Coco’s upcoming activation can learn more, save the date or sign up HERE.
For additional information about Vita Coco, please visit vitacoco.com and follow the brand on Instagram, TikTok, X, YouTube and Facebook.
*Vita Coco Original Coconut Water has 1149mg of electrolytes per 500ml; leading sports drink has ~292mg of electrolytes per 500ml
About The Vita Coco Company
The Vita Coco Company is a family of brands on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the world. This includes its flagship coconut water brand, Vita Coco, and protein-infused water, PWR LIFT. The Company was co-founded in 2004 by Michael Kirban and Ira Liran and is a public benefit corporation and Certified B Corporation. Vita Coco, the principal brand within the Company’s portfolio, is the leading coconut water brand in the U.S. With electrolytes, nutrients, and vitamins, coconut water has become a top beverage choice among consumers after a workout, in smoothies, as a cocktail mixer, after a night out, and more.
Press Contact
vitacoco@autumncommunications.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/72fe3d89-9c1e-4478-9d39-3ff74e2480d7
https://www.globenewswire.com/NewsRoom/AttachmentNg/8aba83db-e391-45b5-9542-1a4c183d47fe
FAQ
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