All Treats, No Tricks: Vita Coco Debuts Halloween Costumes Inspired By Vita Coco Treats™ Flavors for Labubu Dolls*
Vita Coco (NASDAQ:COCO), America's leading coconut water brand, has announced the launch of limited-edition Halloween mystery kits featuring costumes for Labubu dolls inspired by their Vita Coco Treats™ flavors. The kits will include either a Strawberries & Creme or Orange & Creme themed costume, along with a corresponding Vita Coco Treats beverage and a mini-Treats keychain.
The Halloween mystery kits will be available exclusively to Vita Coco loyalty members starting October 1st, 2025. Members can sign up at VitaCoco.com, with entries opening at 12:00 p.m. ET. For those who don't secure a kit through the initial release, costumes will be available to win through an in-store sweepstakes open to all consumers.
Vita Coco (NASDAQ:COCO), Americane numero uno nel [acqua di cocco], ha annunciato il lancio di kit misteriosi in edizione limitata per Halloween con costumi per le bambole Labubu ispirati ai loro gusti Vita Coco Treats™. I kit includeranno un costume a tema Strawberries & Creme o Orange & Creme, insieme a una bevanda Vita Coco Treats corrispondente e a un mini-portachiavi Treats.
I kit misteriosi di Halloween saranno disponibili esclusivamente ai membri del programma fedeltà Vita Coco a partire dal 1 ottobre 2025. I membri possono iscriversi su VitaCoco.com, con le iscrizioni che aprono alle 12:00 p.m. ET. Per chi non riuscirà ad assicurarsi un kit durante la release iniziale, i costumi saranno disponibili da vincere tramite un concorso in-store aperto a tutti i consumatori.
Vita Coco (NASDAQ:COCO), la principal marca de agua de coco de Estados Unidos, ha anunciado el lanzamiento de kits misteriosos de Halloween en edición limitada con disfraces para muñecas Labubu inspirados en sus sabores Vita Coco Treats™. Los kits incluirán un disfraz temático de Strawberries & Creme o Orange & Creme, junto con una bebida Vita Coco Treats correspondiente y un llavero mini-Treats.
Los kits misteriosos de Halloween estarán disponibles exclusivamente para miembros de fidelidad de Vita Coco a partir del 1 de octubre de 2025. Los miembros pueden inscribirse en VitaCoco.com, con las inscripciones abiertas a las 12:00 p.m. ET. Para aquellos que no consigan un kit en la primera venta, los disfraces estarán disponibles para ganar a través de un sorteo en la tienda abierto a todos los consumidores.
Vita Coco (NASDAQ:COCO)는 미국의 선도적인 코코넛 워터 브랜드로, 한정판 할로윈 미스터리 키트를 출시한다고 발표했습니다. Labubu 인형용 의상은 Vita Coco Treats™ 맛에서 영감을 받았으며, 키트에는 Strawberries & Creme 또는 Orange & Creme 테마의 의상과 해당 Vita Coco Treats 음료, 미니 Treats 키체인이 함께 들어갑니다.
할로윈 미스터리 키트는 2025년 10월 1일부터 Vita Coco 로열티 멤버에게 독점적으로 제공됩니다. 멤버는 VitaCoco.com에서 가입할 수 있으며 접수는 동부 표준시 12:00에 시작됩니다. 초기 출시로 키트를 확보하지 못한 경우, 의상은 모든 소비자에게 열려 있는 매장 내 경품 이벤트를 통해 얻을 수 있습니다.
Vita Coco (NASDAQ:COCO), la principale marque d’eau de coco américaine, a annoncé le lancement de kits mystère d’Halloween en édition limitée comprenant des costumes pour les poupées Labubu inspirés des saveurs Vita Coco Treats™. Les kits incluront un costume sur le thème Strawberries & Creme ou Orange & Creme, ainsi qu’une boisson Vita Coco Treats correspondante et un porte-clés mini-Treats.
Les kits mystère d’Halloween seront disponibles exclusivement pour les membres fidèles Vita Coco à partir du 1er octobre 2025. Les membres peuvent s’inscrire sur VitaCoco.com, les inscriptions ouvrant à 12h00 ET. Pour ceux qui ne parviennent pas à obtenir un kit lors de la première édition, les costumes seront disponibles à gagner via un tirage en magasin ouvert à tous les consommateurs.
Vita Coco (NASDAQ:COCO), Amerikas führende Marke für Kokoswasser, hat die Einführung von limitierten Halloween-Mystery-Kits mit Kostümen für Labubu-Puppen angekündigt, die von den Vita Coco Treats™-Geschmacksrichtungen inspiriert sind. Die Kits enthalten ein Kostüm im Strawberries & Creme- oder Orange & Creme-Thema, sowie ein entsprechendes Vita Coco Treats-Getränk und einen Mini-Treats-Schlüsselanhänger.
Die Halloween-Mystery-Kits werden ab dem 1. Oktober 2025 ausschließlich Vita Coco Treueprogramm-Mitgliedern zur Verfügung stehen. Mitglieder können sich auf VitaCoco.com anmelden; die Anmeldungen öffnen um 12:00 Uhr ET. Wer beim ersten Release kein Kit ergattert, kann die Kostüme durch eine In-Store-Verlosung gewinnen, die allen Verbrauchern offensteht.
Vita Coco (NASDAQ:COCO)، العلامة التجارية الرائدة في مياه جوز الهند في الولايات المتحدة، أعلنت عن إطلاق مجموعات غموضية محدودة الإصدار لعيد الهالوين تتضمن أزياء لدمى Labubu مستوحاة من نكهات Vita Coco Treats™. ستشمل المجموعات أزياء مستوحاة من Strawberries & Creme أو Orange & Creme، مع مشروب Vita Coco Treats المقابل ومخطاف مفاتيح mini-Treats صغير.
ستكون مجموعات الهالوين الغامضة متاحة حصرياً لأعضاء ولاء Vita Coco اعتباراً من 1 أكتوبر 2025. يمكن للأعضاء التسجيل على VitaCoco.com، حيث ستفتح التسجيلات عند الساعة 12:00 ظهرًا بتوقيت شرق الولايات المتحدة. بالنسبة لمن لم يحصلوا على مجموعة خلال الإصدار الأول، ستتوفر الأزياء للفوز من خلال سحب داخل المتجر مفتوح لجميع المستهلكين.
Vita Coco (NASDAQ:COCO)，美国领先的椰子水品牌，宣布推出限量版万圣节神秘套装，内含以其 Vita Coco Treats™ 口味为灵感的 Labubu 洋娃娃服装。套装将包含 Strawberries & Creme 或 Orange & Creme 主题服装，以及相应的 Vita Coco Treats 饮品和一个迷你 Treats 钥匙扣。
万圣节神秘套装将于 2025 年 10 月 1 日起仅向 Vita Coco 忠诚度会员提供。会员可以在 VitaCoco.com 进行注册，报名将在美国东部时间中午 12:00 开始。对于在最初发售中未能获取套装的用户，服装将通过店内抽奖向所有消费者开放获奖机会。
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Vita Coco brings its signature Treats flavors - Strawberries & Creme and Orange & Creme - to life with limited-edition Halloween mystery kits, featuring a Labubu-sized costume
NEW YORK, Sept. 24, 2025 (GLOBE NEWSWIRE) -- Vita Coco, (NASDAQ:COCO), America’s leading coconut water brand, is bringing fruity ‘fits and sweet sips to Halloween with the launch of its first-ever mystery kits featuring Halloween costumes for Labubu dolls.
Just in time for spooky season, each Halloween mystery kit reveals either a Strawberries & Creme Vita Coco Treats™ inspired look or an Orange & Creme Vita Coco Treats™ inspired look. Each kit will include one Vita Coco Treats, a Halloween costume for a Labubu, and a mini-Treats keychain for Labubu and collectors to match. The Halloween mystery kit will be released in highly limited quantities starting October 1st for Vita Coco loyalty members — merging fun, flavor, and fandom.
Vita Coco Treats is the newest addition to the brand’s portfolio of coconut water, milk and juice-based beverages. Light yet indulgent, the coconutmilk-based Strawberries & Creme and Orange & Creme flavors offers consumers a perfectly sweet and refreshingly delicious treat whenever they need it most — and starting today, they’re the inspiration behind a playful new way to treat yourself: with Halloween costumes for your Labubu dolls.
“Our Treats line has always been about fun and guilt-free indulgence,” said Jane Prior, Chief Marketing Officer of The Vita Coco Company. “These costumes bring that spirit to life — pairing the joy of Strawberries & Creme and Orange & Creme Treats with one of the most beloved collectables out there. These kits are really the ultimate way to treat yourself this Halloween.”
Mystery kits are available for free to Vita Coco loyalty members — while supplies last. Starting today, fans can head to VitaCoco.com to sign up for the loyalty program. Entries will officially open to enrolled loyalty members on October 1, 2025, at 12:00 p.m. ET. For those who miss out on the initial drop, costumes will also be available to win through an ongoing in-store sweepstakes, open to all consumers.
For additional information about Vita Coco, please visit vitacoco.com and follow the brand on Instagram, TikTok, X, and Facebook.
*Labubu is a registered trademark of Pop Mart. The costumes included in the mystery kits were created by Vita Coco, with no involvement from Pop Mart.
About The Vita Coco Company
The Vita Coco Company is a family of brands on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the world. This includes its flagship coconut water brand Vita Coco and protein-infused water PWR LIFT. The Company was co-founded in 2004 by Michael Kirban and Ira Liran and is a public benefit corporation and Certified B Corporation. Vita Coco, the principal brand within the Company’s portfolio, is the leading coconut water brand in the U.S. With electrolytes, nutrients, and vitamins, coconut water has become a top beverage choice among consumers after a workout, in smoothies, as a cocktail mixer, after a night out, and more.
Press Contact
vitacoco@autumncommunications.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5fccd24b-34fc-40da-8dcc-43d16548c463
FAQ
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