Bose Turns Up the Volume on Digital Customer Experiences with Salesforce

Rhea-AI Summary

Salesforce (NYSE: CRM) announces a partnership with Bose to enhance its direct-to-consumer business using Salesforce Customer 360. Bose will implement Service, Marketing, and Commerce Clouds, along with MuleSoft technologies, to provide personalized customer experiences. This integration aims to improve customer interactions across channels and elevate service quality, ultimately driving revenue growth. Jim Mollica, CMO of Bose, emphasizes the importance of customer experience in this transformation, while Salesforce’s Lidiane Jones notes the potential for exceptional service delivery.

Positive

• Bose's deployment of Salesforce Customer 360 is expected to enhance customer experience.
• Implementation of Marketing Cloud will streamline customer interactions across channels.
• Service Cloud will empower agents to improve customer service.
• Commerce Cloud aims to accelerate revenue growth and digital sales.
• Use of MuleSoft will integrate Bose's back-end systems for better efficiency.

Negative

• None.

With Salesforce Customer 360, Bose will implement Service, Marketing, and Commerce Clouds, as well as MuleSoft technologies, to deliver personalized experiences and service 

SAN FRANCISCO, April 5, 2022 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today announced that Bose, a leader in premium audio products, will deploy Salesforce Customer 360 to expand its robust direct-to-consumer business, providing personalized and tailored experiences that delight customers and build loyalty.

Specifically, Bose will deploy Marketing Cloud to streamline interactions across channels and deliver a personalized experience for customers; Service Cloud to empower agents to deliver world-class customer service and elevate the brand experience through Service Cloud Voice; Commerce Cloud to accelerate revenue growth and drive digital sales; MuleSoft to connect Bose's back-end systems; and Einstein to drive hyper-personalization across channels. In addition, Salesforce's Marketing Cloud Customer Data Platform will allow Bose to reimagine and enhance its customer data to engage faster and in more personalized ways.

"Customer experience is at the center of everything we do," said Jim Mollica, Chief Marketing Officer, Bose. "With Salesforce, we will be taking our digital footprint to a different level – making it easier for customers to immerse themselves in the brand and delivering highly personalized, premium shopping and service experiences. We know this is critical to enhancing customer satisfaction and building loyalty."

"Salesforce is thrilled to be part of the Bose customer transformation," said Lidiane Jones, EVP & GM, Salesforce Digital Experiences. "Bose has created premium audio products for decades and now, by combining marketing, service and commerce with Salesforce, they can bring the same level of customer-centric thinking to its service and digital experiences."

For more information about Salesforce Customer 360, please visit this page. 

About Salesforce
Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

About Bose Corporation
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research to develop new technologies with real customer benefits. Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go, and in public spaces have become iconic, changing the way people listen to music.

Bose Corporation is privately held. The company's spirit of invention, passion for excellence, and commitment to extraordinary experiences can be found around the world — everywhere Bose does business.

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SOURCE Salesforce

FAQ

What new technologies is Bose implementing with Salesforce CRM?

Bose is implementing Service, Marketing, and Commerce Clouds, along with MuleSoft technologies.

How will Salesforce Customer 360 enhance Bose's customer experience?

It will provide personalized and tailored experiences, streamline interactions, and improve customer service.

When was the partnership between Salesforce and Bose announced?

The partnership was announced on April 5, 2022.

What is the stock symbol for Salesforce?

The stock symbol for Salesforce is CRM.

What benefits are expected from Bose's integration with Salesforce?

The integration is expected to enhance customer interactions, elevate service quality, and drive revenue growth.