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Tableau, a leading analytics platform, has integrated AI with new augmented analytics features aimed at enhancing data accessibility for users of all skill levels. Key updates include the launch of Ask Data and Explain Data, which allow users to pose questions in natural language and receive insightful explanations of data trends. Additional features enhance collaboration and streamline the connection between Tableau and Salesforce. This release seeks to bridge the data skills gap and promote a data-driven culture within organizations.
Tableau, the leading analytics platform (NYSE: CRM), has completed its redesigned Tableau Partner Network (TPN), offering enhanced benefits to its customers and partners. The revamped program features a new tiering system for partners categorized into Reseller, Services, and Technology tracks across Premier, Select, and Member levels. This structure aims to improve customer experience by ensuring partners meet performance-based criteria locally. TPN, launched in September 2020, now includes over 1,200 partners, promoting better alignment between Tableau's partners and customer needs.
Salesforce has established a Global Advisory Board to enhance its strategic guidance and foster growth in new markets. This initiative aims to strengthen Salesforce's position as a trusted advisor in digital transformation, especially amidst evolving customer expectations. The board features renowned leaders from various industries, tasked with providing insights to accelerate customer success. Additionally, Salesforce previously formed an EMEA Advisory Board to support its expansion strategy in Europe, the Middle East, and Africa.
Salesforce (NYSE: CRM) unveiled its next-generation Salesforce Platform at TrailheaDX on June 23, 2021, introducing low-code development tools designed to streamline app creation across organizations. A survey revealed that 88% of IT leaders reported increased workloads and 96% deemed the demand for apps unsustainable, prompting 83% to shift towards low-code tools. Enhancements include Dynamic Interactions, Einstein Automate, and Customer Identity Plus, set for general availability in Summer 2021. Salesforce aims to empower diverse teams for faster app development and improved customer experiences.
On June 23, 2021, Amazon Web Services (AWS) and Salesforce announced a significant expansion of their strategic partnership. This initiative aims to streamline customer experiences by integrating AWS and Salesforce capabilities for faster application development. Key highlights include new low-code tools for quicker app creation, real-time data interchange for improved workflows, and enhanced security integration. Customers can expect pre-built applications leveraging AWS AI/ML services, starting with solutions tailored for industries like healthcare. The partnership marks a pivotal step in digital transformation across various sectors.
On June 22, 2021, Tableau and Momentive (NASDAQ: MNTV) announced the launch of Pathway to a New Normal, a year-long public opinion research initiative examining how the COVID-19 pandemic has reshaped workplace perspectives. The initiative aims to collect data on people's thoughts regarding equity, health, and career futures post-pandemic. This follows prior collaboration during the 2020 election, combining Momentive's surveys with Tableau's data visualization capabilities to reveal critical insights. A new visualization highlighting mask-wearing trends was also released, showing a decrease in workplace mask adherence.
Salesforce (NYSE: CRM) has announced a multi-year partnership with Team USA and the LA28 Olympic and Paralympic Games, as well as a collaboration with NBCUniversal for Olympic coverage over the next seven years. As a Founding Partner, Salesforce will utilize its Customer 360 technology to enhance the digital experience for fans and athletes. The partnerships aim to revolutionize fan engagement and community building during the Olympic events from Tokyo 2020 through LA28.
Salesforce (NYSE: CRM) has introduced Corporate and Investment Banking for Financial Services Cloud to enhance efficiencies for bankers and deal teams. This solution enables a single platform for managing client interactions and sensitive information securely, crucial in today's compliance-heavy environment. Powered by AI and integrated with Tableau CRM, it helps bankers improve client relationships, streamline deal processes, and maintain compliance. Major firms like Evercore and TD are already leveraging this technology, highlighting its significance in modern banking.